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rurales, turismo y sectores crea-vos


Como fomentar su compe--vidad?*
James Wilson Donos-a, 2011ko Otsailaren 3a
* Based on a presenta-on originally prepared for a Seminar organised by the ECs DG Enterprise and Industry and Valle DAosta Autonomous Region, Saint Vincent, Italy, 22-23rd November 2010

OVERALL ARGUMENT
Tourism has strong potential for fuelling inclusive growth in rural regions

But long-term, sustainable success requires innova0on to:


Build on specic strengths as tourist des0na0ons Overcome specic weaknesses as tourist des0na0ons

Clustering processes among the crea%ve and cultural industries can play a cri0cal role So can strengthening framework condi%ons in certain key areas

European Cluster Observatory Regional Competitiveness

FUNDAMENTALS AND OUTCOMES IN RURAL REGIONS


Outcomes:
GDP per capita Long term unemployment rate Life sa0sfac0on

Intermediate performance:

Firm growth Employment rate (by gender) Employment in knowledge-intensive ac0vi0es

Fundamentals:
Popula0on density Typologies of regions by ecological vulnerability, natural resources, cultural heritage

KEY BUSINESS ENVIRONMENT FEATURES IN RURAL REGIONS

Educa0on aLainment levels Broadband access Internet use Accessibility Internet trade Lifelong learning Trust

ECO Regional Competitiveness Framework

EMPLOYMENT IN CREATIVE & CULTURAL INDUSTRIES

CREATIVE AND CULTURAL INDUSTRY CLUSTERS

EMPLOYMENT IN TOURISM

TOURISM CLUSTERS

CLUSTERS IN RURAL REGIONS?


There tends not to be a cri0cal mass of crea0ve and cultural industry employment in rural areas, but the ac0vi0es are linked (or poten0ally linked) to tourism:

Combined Benefits Local craN industries critical mass from a Quality food produce and or related cluster gastronomy variety ... focus ... The arts Cultural and historical ac0vi0es How can creative and cultural industries work together with tourism to foster innovation and create high value-added, sustainable employment?

CLUSTER COOPERATION FOR INNOVATION


Cluster coopera0on can support the innova0ons necessary to:
Build on tourism and crea0ve, cultural strengths of rural regions Respond to weaknesses in certain key framework condi0ons

Eec-ve governance is cri-cal:


1. Crea0on of appropriate forums, trust and spirit of networking
New social networking media can be key, eg. www.delifunart.es

2. Crea0on of the basis for win-win inter-regional coopera%on:


Cri0cal mass of tourist resources and crea0ve and cultural industries may cross rural regions Neighbouring regions may own complementary parts of transport infrastructure

Thank You Gracias Eskerrik Asko


Email: jwilson@orkestra.deusto.es Twi]er: @jamierwilson

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