Lauren B.

Mangiaforte
New York, NY email: laurenmangiaforte@gmail.com web: consult-with-lbm.webs.com phone: 630 903 0432

Biography
Client relations specialist with 3+ years of experience in marketing and writing. Engaging and polished communicator, owing to theatre training, English-focused educational background, and past work experience. B.A. Saint Marys College (Notre Dame) and MLitt. University of St Andrews (Scotland). Owner of LBM Consulting, which specializes in managing brand identity via social media and web content.

Related Professional Experience

Executive Account Manager and Marketing Specialist, LBM Consulting December 2011-present Won new business for self-run consultancy through networking, referrals, and active client searches Structured re-branding effort and move to digital commerce for high-end fashion boutique Coordinated 15 volunteers on social media to promote the University of St Andrews brand and its landmark 600th Anniversary fundraising campaign Reported to North American Foundation Board as social media coordinator for New York film premiere and gala event of Ever to Excel, a documentary about St Andrews starring Sean Connery Collaborated with software development client to create copy for business card and website Assisted jewelry designer in defining tone of voice and wrote three posts per week for her blog Helped study abroad start-up to build their web presence, including writing their 60+ page website Marketing Strategist and Sales Adviser, La Boutique and Darling of St Andrews September 2010-May 2011 Built relationships with clients and external suppliers Highlighted high-end products to clients while overcoming objections on sales floor Set up and maintained Facebook pages of both shops Created and implemented customer incentive programs such as loyalty card and student discount Established brand loyalty in highly varied local market of townspeople, tourists, and students Events Manager, Saint Marys College Office of Special Events May 2009-August 2009 Organized events for groups of 10-400 people including reunions and weddings Coordinated all campus offices to ensure all client specifications met Managed two dozen summer employees across campus Provided administrative support in office

Education
Master of Letters in English, University of St Andrews, Scotland, 2009-2010 Upper second class degree (2:1); 3.67 GPA equivalent Bachelor of Arts in English and Theatre, Saint Marys College, Notre Dame, Indiana, 2005-2009 3.7 and 3.6 major GPAs, Deans List 6 of 8 semesters; Outstanding Senior Thesis Award

IT and Other Skills

Experience writing web content with and without Search Engine Optimization; basic HTML skills Proficient in social media marketing on Twitter, Facebook, Linkedin, Pinterest Expert in Microsoft Office Suite, including Word, Excel, and PowerPoint Speaks Spanish, Italian, German with intermediate proficiency Skilled researcher; proficient in MLA, AP, and Chicago citation methods Confident and compelling presenter and pitch-giver