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75k
75k+
Share the same fundamental
American values
17 18 16 23 16 16 13 14 24 16 16 13 18 20 17 15 22
Have a different set of values 79 79 79 75 81 82 78 84 71 81 81 83 78 77 80 82 74
Don't know 4 3 4 2 3 2 9 2 5 3 3 4 4 3 3 3 4
Do you think that executives at large Wall Street banks share the same fundamental
American values as you, or do these managers have a different set of values?
Showing All
7% 89%
Worse, because
they are
motivated by
greed and self-
interest
Of those, 9 in 10 think their values are worse
All
Gender Age
Political
Affiliation
Region Income
M F 18-29 30-44 45-64 65+ D R I NE MW S W < 35k
35k
75k
75k+
Better, because they value
capitalism and free market
solutions
7 8 6 10 6 7 6 7 9 6 5 7 9 7 6 7 7
Worse, because they are
motivated by greed and self-
interest
89 89 89 86 90 91 87 89 86 91 91 88 87 91 88 90 90
Dont know 4 3 5 3 4 2 7 4 4 3 4 5 4 2 6 3 3
IF DIFFERENT: Do you think the values of executives at large Wall Street banks are
better or worse than fundamental American values?
Better, because
they value
capitalism and
free market
solutions
Showing All; N= 1590
83
71% think Wall Street executives should have
gone to jail
84
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Should have gone to jail 71 72 71 60 71 78 73 76 67 70 73 72 71 71
Not a criminal act 23 23 22 35 24 17 15 19 27 23 23 20 23 24
Don't know 6 5 7 5 5 5 12 5 6 7 4 8 7 6
Do you think that some of the executives at large Wall Street banks, who presided
over significant financial losses leading to a government bailout, should have gone
to jail as a result of the financial crisis, or were their financial losses not a criminal
act?
71%
23%
6%
Should have gone
to jail
Not a criminal act
Don't know
42% 56%
Over half would raise taxes on wealthy individuals
and businesses
Showing All
Lower taxes on
individuals and
businesses, and
pay for those tax
cuts by cutting
spending on
some government
services and
programs
Spend more on
education and the
nation's
infrastructure,
and raise taxes on
wealthy
individuals and
businesses to pay
for that spending
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Lower taxes on individuals
and businesses
42 42 42 36 49 39 48 24 64 42 37 40 48 39
Spend more on education
and the nation's infrastructure
56 56 56 64 51 59 46 75 34 57 62 58 49 60
Don't know 2 2 2 0 1 2 6 2 2 1 1 2 2 1
Which of these do you think is the best way to promote economic growth in the U.S.?
85
38% 57%
57% think the government should focus spending
on younger rather than older citizens
Showing All
The government
should focus
spending on
helping older
people deal with
retirement and
healthcare issues
as they age
The government
should focus
spending on the
education system
to help younger
people be
prepared to get
better jobs
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Focus spending on helping
older people deal with
retirement and healthcare
38 39 38 25 34 49 41 37 41 38 43 38 41 31
Focus spending on the
education system to help
younger people
57 56 58 73 62 47 47 60 53 58 55 56 53 64
Don't know 5 5 4 2 3 4 12 3 6 5 2 5 6 4
When thinking about what the government should focus on, which of the following is
more important to you?
86
46% prefer a progressive tax system
What would you describe as the best system of taxation?
33%
46%
14%
6%
A system where all people
pay an equal percentage of
their income in taxes
A system where wealthier
people pay a higher
percentage of their income
in taxes
A system with no income
taxes, and the government
raises money through a
sales tax on goods and
services
A system with no taxes
whatsoever, and the
government raises money
in other ways
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
A system where all people pay an equal
percentage of their income in taxes
33 34 32 29 30 35 39 24 45 32 27 32 34 38
A system where wealthier people pay a
higher percentage of their income in taxes
46 43 48 54 47 43 37 60 31 45 55 45 40 48
A system with no income taxes, and the
government raises money through a sales
tax on goods and services
14 16 12 12 16 15 10 10 17 14 11 18 16 8
A system with no taxes whatsoever, and the
government raises money in other ways
6 6 7 5 6 6 9 6 5 8 6 4 8 6
Don't know 1 1 1 0 0 1 5 1 1 1 0 1 2 0
Showing All
87
62% 35%
6 in 10 think running a budget deficit undermines
American values
Showing All
Running a
government
budget deficit
undermines
American values,
since it means
our children will
have to pay for
our spending
Government
borrowing is
essential to the
growth of the U.S.
economy and to
meet the funding
needs of critical
services
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Undermines American values 62 63 62 66 66 59 58 47 73 68 60 66 61 63
Essential to the growth of the
U.S. economy
35 35 34 33 33 38 33 50 24 30 38 32 34 35
Don't know 3 3 3 1 2 3 9 3 3 2 2 2 5 1
Which of the following is closer to your view?
88
37% 61%
Over one-third of Americans think income taxes
challenge upward mobility
Showing All
Income taxes
challenge the
American value of
upward mobility,
because they
punish people
who work hard to
earn higher
incomes
Income taxes are
essential to
safeguarding
American values,
because they pay
for necessary
services that
bring more
opportunities for
Americans
All
Gender Age Political Affiliation Region Income
M F 18-29 30-44 45-64 65+ D R I NE MW S W < 35k
35k
75k
75k+
Income taxes challenge
the American value of
upward mobility
37 36 37 37 40 37 30 23 45 42 34 33 43 33 37 36 36
Income taxes are
essential to safeguarding
American values
61 61 61 61 58 62 64 74 52 56 65 63 55 65 61 60 63
Don't know 2 3 2 2 2 2 6 2 2 2 2 4 2 2 2 4 1
Which of the following is closer to your view?
89
Americans are divided on the impact of labor
unions on our values
Do you think that labor unions have had a mostly positive, mostly negative, or no
impact on American values in the past?
41% 21% 36% 3%
Mostly positive No impact Mostly negative Don't know
All
Gender Age Political Affiliation Region Union
M F 18-29 30-44 45-64 65+ D R I NE MW S W Yes No
Mostly positive 41 43 39 47 37 39 40 53 22 43 48 46 38 35 64 37
Mostly negative 36 38 34 30 33 41 38 20 62 31 33 34 35 40 24 38
No impact 21 18 23 21 26 18 16 23 16 22 17 17 24 23 10 22
Don't know 3 1 4 1 3 2 7 3 0 4 2 3 4 2 2 3
90
Showing All
79% think the decline of the manufacturing industry
has had a negative impact on American values
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Mostly positive 10 11 8 18 8 8 5 12 10 8 6 11 10 11
Mostly negative 79 78 80 70 80 84 82 80 82 77 83 81 79 76
The American manufacturing
industry has not declined 8 8 8 11 11 5 5 6 4 12 9 5 8 10
Don't know 3 3 3 2 1 3 9 2 4 2 2 3 3 3
Has the decline of the American manufacturing industry had a mostly positive or
mostly negative impact on the traditional American values of hard work and upward
mobility?
10%
79%
8%
3%
Mostly positive
Mostly negative
The American manufacturing
industry has not declined
Don't know
Showing All
91
Privacy Privacy Privacy Privacy
92
55% do not expect their personal information to be
private when using social media
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Yes 40 39 41 52 38 35 38 40 37 41 43 35 40 43
No 55 55 56 47 59 62 47 56 59 54 55 59 54 54
Don't know 4 5 3 0 3 3 14 4 4 4 2 6 6 2
When using social media like Facebook and Twitter, do you expect that your personal
information will remain private?
40%
55%
4%
Yes
No
Don't know
Showing All
93
61% disapprove of websites monitoring visitors
online activity
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Approve 33 37 29 40 42 29 18 30 32 36 29 34 35 34
Disapprove 61 57 64 58 55 66 62 64 65 56 69 59 56 62
Don't know 6 6 6 2 2 5 20 6 3 8 2 7 9 4
Many websites have the ability to monitor visitors activity online, including websites
they visit and their physical location, and do this to help keep web content free. Do
you approve or disapprove of this practice?
33%
61%
6%
Approve
Disapprove
Don't know
Showing All
94
Americans more worried about the government knowing
about their personal life than private companies
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Private companies 28 25 31 34 32 25 19 41 18 25 33 32 23 28
The government 47 51 43 46 50 47 42 33 59 48 41 43 47 53
Neither it doesnt bother me
if these organizations know
about my personal life
23 22 23 19 18 26 27 23 19 25 24 22 29 13
Don't know 3 2 4 0 0 3 12 3 4 2 2 3 1 6
Would you be more worried about private companies or about the government
knowing too much about your personal life?
28% 47% 23% 3%
Private companies The government Neither Don't know
Showing All
95
Our values in politics Our values in politics Our values in politics Our values in politics
96
Political system seen to reflect values of wealthy
due to influence of lobbyists and money
97
think that lobbyists have too much
power in American politics.
74%
think there is too much money
concentrated among a small number of
groups and individuals spent on political
campaigns in America
82%
24%
71%
The values of middle- and working-class
Americans are reflected by Americas
elected officials
Our elected officials mainly reflect the
values of the wealthy
7 in 10 believe elected officials reflect mainly
the values of the wealthy
98
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Middle- and working-class
values are accurately
reflected
24 23 24 28 25 22 19 25 25 23 27 21 22 25
Reflect mainly wealthy values 71 74 69 71 72 74 67 71 66 74 71 74 71 70
Don't know 5 4 6 1 3 5 14 5 8 3 1 5 7 5
Do you believe that the values of middle- and working-class Americans are reflected
by Americas elected officials, or do our elected officials mainly reflect the values of
the wealthy?
24%
71%
5%
Middle and working
class values are
accurately reflected
Reflect mainly
wealthy values
Don't know
Showing All
71%
74%
13%
17%
8%
5%
8%
4%
Too much About the right amount Not enough Don't know
74% think lobbyists have too much power in
American politics
99
Showing All
All
Gender Age Political Affiliation Region Income
M F 18-29 30-44 45-64 65+ D R I NE MW S W < 35k
35k
75k
75k+
Too much 74 79 69 63 70 77 88 73 78 72 72 81 73 71 64 78 78
About the
right
amount
17 14 20 26 21 15 4 18 15 17 19 12 17 21 20 17 15
Not enough 5 5 5 7 6 5 0 5 4 5 6 3 5 5 7 3 5
Don't know 4 2 6 4 4 3 8 4 2 6 3 5 5 3 9 2 2
Do you think that lobbyists have too much power in American politics, about the right
amount of power, or not enough power?
2012
2011
82% 16%
8 in 10 think there is too much money spent
on political campaigns
100
Showing All
There is too much
money concentrated
among a small
number of groups
and individuals
spent on political
campaigns in
America, and strict
limits should be
placed on campaign
spending and
contributions
Because electing our
political leaders is
one of the most
important things we
do as a nation, its
acceptable that a
great deal of money
is spent on political
campaigns, even if
happens to be
concentrated among
a small number of
groups and
individuals
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
There is too much money 82 82 83 80 83 84 81 83 80 83 86 82 81 82
Because electing our political
leaders
16 17 15 20 16 15 13 16 18 15 13 14 18 16
Don't know 2 1 3 0 1 2 6 1 2 2 0 4 1 3
Which of the following is closer to your view?
Growing percentages oppose any outright
bans on handgun ownership
101
Believe there should not be a law that would
ban the possession of handguns, except by
the police and other authorized persons.
72%
Believe that all Americans have the right
to use deadly force to defend themselves
51%
55%
62%
64%
1980
(Gallup)
1990
(Gallup)
2000
(Gallup)
2012
64%
An increase since 1980
Growing percentages oppose any outright
bans on handgun ownership
102
Possession of
handguns
All
Gender Age Political Affiliation Region
Gun Owner/
In Home
M F
18-
29
30-
44
45-
64
65+ D R I NE MW S W Yes No
Should be 35 27 42 41 31 32 37 45 25 34 40 37 26 42 16 46
Should not be 64 72 56 58 67 67 62 54 75 64 55 61 74 57 84 52
Don't know 1 1 2 1 2 2 1 1 1 2 5 2 0 1 1 2
38%
41%
36%
35%
51%
55%
62%
64%
11%
4%
2%
1%
Should be Should not be Don't know
Do you think there should or should not be a law that would ban the possession of
handguns, except by the police and other authorized persons?
Showing All
1980; Gallup
1990; Gallup
2000; Gallup
2012
72% 25%
72% believe all Americans have the right to
use deadly force in defense
103
Showing All
That all
Americans have
the right to use
deadly force to
defend
themselves
That only law
enforcement have
the right to use
deadly force
All
Gender Age
Political
Affiliation
Region
Gun Owner/
In Home
M F
18-
29
30-
44
45-
64
65+ D R I NE MW S W Yes No
That all Americans have
the right to use deadly
force to defend
themselves
72 74 69 71 74 71 70 62 85 71 74 71 73 68 89 62
That only law enforcement
have the right to use
deadly force
25 22 27 29 21 25 24 33 14 25 25 22 26 25 10 33
Don't know 4 3 4 0 5 4 5 4 1 3 1 7 1 6 1 4
Which of the following is closer to your view?
Americans are divided on gun control
All
Gender Age Political Affiliation Region
Gun Owner/
In Home
M F 18-29 30-44 45-64 65+ D R I NE MW S W Yes No
Protect the right to own guns 49 57 41 49 50 48 50 33 66 49 41 46 57 46 76 33
Control gun ownership 50 42 58 50 49 51 49 67 34 49 57 53 42 53 23 66
Don't know 1 1 1 2 1 0 2 1 0 2 2 1 1 1 1 1
What do you think is more important to protect the right of Americans to own guns,
or to control gun ownership?
32%
49%
60%
50%
8%
1%
Protect the right to own guns Control gun ownership Don't know
Showing All
2012
2007; Pew Research
104
56% support a law that would ban the possession
of concealed handguns
Concealed
All
Gender Age Political Affiliation Region
Gun Owner/
In Home
M F 18-29 30-44 45-64 65+ D R I NE MW S W Yes No
Should be 56 50 61 62 49 56 56 71 45 52 65 58 46 62 40 65
Should not be 43 49 37 38 49 43 38 29 52 46 33 39 53 37 58 33
Don't know VOL 2 1 2 0 1 1 6 0 2 2 2 3 2 1 2 2
56%
43%
2%
Should be
Should not be
Don't know
Do you think there should or should not be a law that would ban the concealed (that
is, hidden from public view) carrying of handguns in public places, except by the
police or other authorized persons?
Showing All
105
45% 51%
45% believe America has the right to engage in
preemptive war
Showing All
America has the
right to go to war
to defend itself,
even if it isnt
attacked first
America should
only go to war if it
is attacked first
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
America has the right to go to
war to defend itself, even if it
isnt attacked first
45 49 42 38 49 47 45 38 59 43 51 43 48 40
America should only go to
war if it is attacked first
51 47 54 59 49 49 48 58 38 54 49 50 48 57
Don't know 4 3 4 3 2 4 7 4 3 4 1 7 3 3
Which of the following is closer to your view?
106
44%
61%
Support mandatory military
service
Support mandatory public or
community service
% Yes
Strong support for service to country
107
Should every American have an obligation to serve his or her country through
military/public or community service?
Showing All
Americans divided by age over mandatory
military service
108
All
Gender Age Political Affiliation Region Race
M F 18-29 30-44 45-64 65+ D R I NE MW S W White Black
Hispa
nic
Yes 44 53 36 34 32 47 67 42 43 48 36 43 46 47 41 49 51
No 55 47 62 66 67 52 29 57 57 52 61 56 53 52 58 49 49
Don't know 1 0 2 0 1 1 4 1 1 1 2 1 1 1 1 2 0
Should every American have an obligation to serve his or her country through
military service?
44% 55% 1%
Yes No Don't know
Showing All
6 in 10 think every American should perform
mandatory community service
109
All
Gender Age Political Affiliation Region
M F 18-29 30-44 45-64 65+ D R I NE MW S W
Yes 61 63 59 60 55 63 73 65 59 59 65 64 57 63
No 37 36 38 39 44 36 23 33 39 38 33 36 42 32
Don't know 2 1 3 1 1 2 4 1 2 3 2 0 1 5
Should every American have an obligation to serve his or her country through either
public or community service?
61% 37% 2%
Yes No Don't know
Showing All
The generational divide The generational divide The generational divide The generational divide
110
Older Americans believe in the strength of
American values
All
Age
18-29 30-44 45-64 65+
TOTAL STRONGER 36 31 31 36 48
Much stronger 12 10 10 11 18
Somewhat stronger 24 21 21 25 30
About the same 28 32 34 26 19
TOTAL WEAKER 33 36 34 34 22
Somewhat weaker 23 26 23 24 17
Much weaker 10 10 11 10 5
Dont know 4 2 1 4 10
48%
31%
19%
32%
22%
36%
10%
2%
Stronger About the same Weaker Don't know
Age 18- 29
Age 65+
Do you think that American values in general are stronger, weaker, or about the same
as in the rest of the world?
111
and are less open to learning from other
countries
All
Age
18-29 30-44 45-64 65+
Spread our values 15 8 18 13 25
Try to learn from the values of other
countries
31 45 34 26 20
Neither 51 46 47 59 50
Dont know 2 1 1 2 5
Which of the following is closer to your view?
8%
45%
46%
25%
20%
50%
America should focus on trying to
spread our values to other
countries around the world
America should try to learn from the
values of other countries around
the world
Neither America has its own
values and should not concern
itself with the values of other
countries
18-29 65+
112
Younger Americans consider religion less
important
- 19% of Americans ages 18- 29 do not believe in God, compared to 6% of Americans
age 65+
- 36% of Americans ages 18- 29 consider religion very important in their lives, compared
to 60% of those age 65+
Do you believe in
God?
All
Age
18-29 30-44 45-64 65+
Yes 89 81 90 91 92
No 11 19 10 9 6
Dont know 0 0 0 0 2
19%
10% 9%
6%
81%
90% 91% 92%
18-29 30-44 45-65 65+
No Yes
How important is
religion in your own
life?
All
Age
18-29 30-44 45-64 65+
Very important 48 36 47 52 60
Fairly important 29 33 30 28 23
Not very important 23 31 23 20 17
Don't know 0 0 0 0 1
60%
52%
47%
36%
23%
28%
30%
33%
17%
20%
23%
31%
65+
45-65
30-44
18-29
Very important
Fairly important
Not very important
113
Wide gap between those 18-29 years and those
65+ on what is morally acceptable
Please indicate whether each of the
following is morally acceptable or
morally objectionable.
Showing % Morally acceptable /
morally objectionable
All
Age Gap
18-29 30-44 45-64 65+
% Morally acceptable
(18-29) 65+
Adults viewing pornography 47/ 52 62/ 37 55/ 45 42/ 56 25/ 71 -37
An unmarried man and woman living
together
69/ 30 76/ 24 73/ 26 72/ 27 45/ 48 -31
Smoking marijuana 41/ 56 52/ 47 43/ 56 44/ 55 21/ 72 -31
Sex education in public schools 78/ 21 89/ 11 77/ 22 80/ 18 61/ 38 -28
Homosexuality 53/ 45 62/ 38 57/ 42 53/ 45 36/ 56 -26
Cloning designed to result in the birth of a
human being
18/ 79 32/ 68 20/ 78 14/ 84 8/ 88 -24
Interracial marriage 83/ 15 87/ 12 91/ 8 82/ 16 65/ 29 -22
Underage drinking 14/ 85 29/ 70 15/ 84 8/ 92 7/ 92 -22
Pre-marital sex 60/ 39 66/ 33 63/ 35 61/ 39 45/ 51 -21
Having a child out of wedlock 57/ 40 63/ 37 55/ 43 61/ 35 44/ 51 -19
Abortion 41/ 57 52/ 46 35/ 63 40/ 58 36/ 59 -16
Using illegal drugs (other than marijuana) 11/ 89 15/ 85 15/ 83 8/ 92 3/ 95 -12
Athletes using performance enhancing
drugs
10/ 89 14/ 85 12/ 87 9/ 90 2/ 96 -12
114
Social media, political satirists have a greater
influence on younger Americans
When you think of how we learn what
"right and wrong" means, how much of
an influence would you say the following
sources had or continue to have on
developing your beliefs?
Showing % A great deal + a fair amount
All
Age
18-29 30-44 45-64 65+
Family 93 90 92 92 94
The schools you attended K through 12 79 83 71 79 91
Higher education 77 77 72 75 87
Religious teachings 72 70 70 75 79
Books 71 72 69 66 83
Friends 70 73 69 69 71
Religious leaders 56 51 49 57 75
News media 51 54 50 45 58
Television and movies 46 57 45 41 42
Social media or the internet 44 59 41 40 38
Political leaders 35 42 31 32 40
Celebrities and professional athletes 31 45 27 26 31
Political satirists like Jon Stewart and Stephen
Colbert
24 36 23 18 20
Political commentators like Rachel Maddow or
Rush Limbaugh
22 26 20 18 25
115
116
Thank you!