ANALYSIS AND INTERPRETATION OF PARTICULAR QUESTION

RETAILERSHP OF BANAS DAIRY PRODUCT This is the first question of the questionnaire. I am using dichotomous scale in that question taking answer from the retailer. And its answer required to gives into two options that are "YES" and NO" which is opposite words. A main objective of this question is to find out the percentage of retailer selling the product of the banas dairy in the research area. RETAILERSHIP 50 00 50 TOTAL NUMBER ANSWER YES NO TOTAL PERCENTAGE 100 0 50

ANSWER

ANSWER

60 50 40 30 20 10 0

50

0 YES RETAILERS RESPONSE NO

INTERPRETATION I conclude from the survey that majority of the retailers sales the banas dairy products. Company covers the whole market share for providing dairy products to their retailers. Company distribution channel works properly which we can see by the way of the graph. The margin given by the banas dairy to their retailers are satisfied.

DIFFERENT BRANDS OF DAIRY PRODUCT

This is the second question of my questionnaire. i am using checklist question because which brand of the dairy product retailers are selling. In these types of the question the person checks one or more of the response categories that are listed for the answer. the items are listed in the few words needed to describe them, and they should be in the random sequence. These types of the question can be edited, tabulated and analyzed quickly.

DIFFERENT VARIETIES PRODUCTS OF BANAS THEY SELLING

This is the third question of the questionnaire. I am using multiple choice scale in this question because there are several dairy product provides the banas dairy but actually which products of the banas dairy they keep and another products why they does not keep to know the reason this question to be asked. in the determine the following products, milk pouch and butter milk are keep the most of retailer in their shop because these products is the necessary food and people consume daily.
PRODUCTS
MILK POUCH GHEE ICE CRME BUTTER MILK SWEETS

DEESA
20 11 06 16 01

PALANPURE
30 18 09 29 06

PERCENTAGE
100%

35 30 25 20 15 10 5 0 MILK POUCH GHEE ICE CREME VARIETY OF PRODUCTS BUTTER MILK 20 18 11 6 16 9 30 29

DEESA PALANPUR

6 1 SWEETS

INTERPRETATION

The above of the diagram shows that the varieties of products of banas dairy they sale out to the customer. Milk pouch and butter milk both products of the banas dairy is widely available in the market which shown by the lines of the graph. The margin gain by the this two products are high compare to another product of the company . and also these products milk pouch and butter milk are keep the most of retailer in their shop because these products is the necessary food and people consume daily.

IMPORATANCE THINGS FOR SELLING BANAS DAIRY

This is the fourth question of the questionnaire. I am using multiple choice scales in this question for taking answer from the retailer. Objective of this question is to find out that the important things for selling banas dairy what ever it is price, availability, awareness, and quality.

PRICE
CITY/RANK DEESA PALANPUR 1 15% 23% 2 15% 27%
P IC R E
PERCENTAGE 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1 % 1 1 RN AK 1 1 5% 5 1% 1 5% 5 1% 1 1% 1 1% 1 1% 1 5% 5

3 50% 23%

4 20% 27%
D S EE A P A P R AL N U

INTERPRETATION The above graph representing that the rank given by the retailers on price of the company which important things to selling banas dairy products. The above data interpreted that the price of the banas dairy is average and affordable to the customer and their should not require to change in the price of the company products. I am analyses this question and determine that most retailers believe in price because todays people purchase those products in which they can benefit so that is possible with price of the product. Price generally people and in which women are closely related with the price and quality of the product while making purchase decision of the any kind of the product. So we can say that women are not considered the availability of the product in the market by their own natures.

AWARENESS

CITY/RANK DEESA PALANPUR

1 10% 10%

2 30% 20%

3 20% 40%

4 40% 30%

A A W RENESS

DEESA PA NPUR LA

PERCENTAGE

1% 1 1% 1 1% 1 1% 1 1% 1 1 % 1 1 RA NK 1%1 1 1% 1% 1 1% 1

1% 1

1% 1 1% 1

1% 1

INTERPRETATION The above graph shows the awareness of banas products in the surveys. Here we can see that above table and graph the majority of the retailers give the least rank about the awareness of the banas diary products in the both cities. This indicates that important things selling the banas dairy products very low share or parts of awareness.

AVAILABLITY

CITY/RANK DEESA PALANPUR

1 55% 40%

2 30% 30%

3 10% 13%

4 5% 17%

AVILABILITY PERCENTAGE 60% 50% 40% 30% 20% 10% 0% 1 2 RANK 3 55% 40% 30% 30% 10% 13%

DEESA PALANPUR

17% 5% 4

INTERPRETATION The above graph represent that the rank given by retailers that the easily availability of company products which customers easily purchase it. I analyzed the question and find out that 46% of the total surveys in the both city gives the first rank of importance things availability of company products in markets. Only 12% retailers give the fourth rank of availability of the company products. So, its indicates that delivery of the company is good which their products available in the market and customers purchase it.

QUALITY

CITY/RANK DEESA PALANPUR

1 20% 27%

2 25% 23%

3 35% 27%

4 30% 23%

Q LITY UA
40% PERCENTAGE 35% 30% 25% 20% 15% 10% 5% 0% 1 2 RA NK 3 4 20% 27% 25% 23% 35% 27% 30%

D EESA PALAN R PU

23%

INTERPRETATION The above graph represent that the people view about quality of the company products in the surveys. The perception regarding the quality of the banas dairy products by the view point of the retailers are good. Generally people purchase the product considering the criteria of price as well as quality also. Here, we can see by the way of graph that only few persons give the least rank of the quality because there were many competitors products they sale and by they give rank by the view point of the customers.

DO COMPANY ASSIST TO RETAILERS TO PROMOTE THE PRODUCT AMONG THE CUSTOMER This is the fifth question of my questionnaire. I am using dichotomous scale in this question. an objective of this question is to find out that the advertisement, sales scheme, price discount, and others done by the banas dairy, it is gives satisfaction of retailer or not.

Here the question category in two ways that is YES or NO in which if answer yes than it is good for the company required to do for increase its selling. In this question company gets different ways.

Level of satisfaction with banas dairy

This is the sixth question of the questionnaire. I am using measurement scale in this question because which products of banas dairy are first in the particular things like delivery, margin, or credit terms. Objective of this question is to find out that what is situation of banas dairy in the market for the different thing or feature.

I analyzed this question and find out from the research that the margin, delivery, or credit terms given by the banas dairy is highly or moderately satisfied by the retailers which we can see in the table and graph also. particular Delivery Margin Credit terms Highly satisfied 24 20 25 Moderately satisfied 16 15 15 indifference 6 10 7 Moderately dissatisfied 4 5 3 Highly dissatisfied 0 0 0

Above table shows that the rank given by the retailers for theire level of satisfaction of banas dairy for the given features. So it shows that which retailers are more satisfied with the margin, delivery, and credit period. The particular things are mentioned in the the following graphs.

1.DELIVERY
CITY DEESA PALANPUR H.satisfied 55% 47% M.satisfied 45% 47% Indifference 6% M.dissatisfied H.dissatisfied -

DELIVERY
60% PERCENTAGE 50% 40% 30% 20% 10% 0% H.satisfied M.satisfied 0 Indifference 6% 0 0 0 0 DEESA PALANPUR 55% 47% 45% 47%

M.dissatisfied

H.dissatisfied

SATISFACTION LEVEL

INTERPRETATION The above table shows that who are satisfied by the delivery of banas dairy in the survey. The average satisfaction levels of delivery of two city are as follow: the highly satisfied level of 55% , and moderately satisfied level 45% in the deesa city. While in the palanpur 47% are highly satisfied , 47% people moderately satisfied and 6% are indifference . which indicates that the delivery given by the banas dairy is satisfied by their channel member.

2.MARGIN
CITY DEESA PALANPUR H.satisfied 0 0 M.satisfied 45% 30% Indifference 40% 37% M.dissatisfied 10% 27% H.dissatisfied 5% 6%

MARGIN
0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 45% 40% 30% 37% 27% DEESA PALANPUR 10% 0 0 M.satisfied Indifference M.dissatisfied H.dissatisfied 5% 6%

PERCENTAGE

H.satisfied

SATSFACTION LEVEL

INTERPRETATION The above table and graph shows the people view about margin of banas dairy which is given by them. The average views about margin of banas dairy product in two cities are as under. The view about margin in deesa city no respondent is highly satisfied but 45% retailers are moderately satisfied , 40% indifference, 10% moderately dissatisfied and 5% retailers are the highly dissatisfied by the margin of the banas dairy which given by them. The view about the margin in palanpur 30% are moderately satisfied, 37% indifference, 10% moderately dissatisfied and 6% are the highly dissatisfied. Which indicates that the margin given by them are not highly satisfied in the both city so their should be required to company increase margin to their channel member.

3. CREDIT PERIOD
CITY DEESA PALANPUR H.satisfied 0 0 M.satisfied 5% 6% Indifference 30% 40% M.dissatisfied 50% 27% H.dissatisfied 15% 27%

CREDIT TERM
0.6 0.5 PERCENTAGE 0.4 0.3 0.2 0.1 0 0 0 M.satisfied Indifference M.dissatisfied H.dissatisfied 5% 6% 30% 40% 27% 15% 27% DEESA PALANPUR 50%

H.satisfied

SATISFACTIN LEVEL

INTERPRETATION The above graph revel that the credit period of the company is the satisfied of retailer. The average view about the credit terms of banas dairy product in two cities are as under: the view about credit terms in deesa city 5% retailers are moderately satisfied, 30% indifference, 50% moderately dissatisfied and 15% are the highly dissatisfied by the credit terms of the company. The view about the terms in palanpur 6% moderately satisfied, 40% are indifference, 27% are moderately dissatisfied and also 27% are the highly dissatisfied. Which indicates that the credit terms given by them are not satisfied by in the both city?

RANK THE FOLLOWING ACCORDANCE TO GIVEN FEATURE This is seventh question of the questionnaire. I am using rating scale in this question because which objective of this question is to find out that what is situation of banas dairy in the market for the different things or feature. And also which company gives highest margin, more schemes on its products.

This is the eight question of the questionnaire. I am using dichotomous scale in that question taking answer from the retailer. Answer Yes No Retailers 44 06 percentage 88% 12%

answer
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

percentage

88%

12%

Yes

No

Because sometimes its product not available at time. The competitiors gives more benefits

BEST SCHEME OF BANAS DAIRY This is the ninth question of the questionnaire. This is open ended or instructed question because there are in the market large numbers of scheme are running. An objective of this question is to find out that which scheme of banas dairy is mostly effective to the purchase of those particular products. to find the specified scheme which is very well continuing in the market weather it is given by banas dairy. Scheme Retailer scheme Customer scheme Gift articles Others Retailer (deesa -20) 06 17 07 00 Retailer(palanpure-30) 11 20 10 01 Percentage 34% 74% 34% 2%

SCHEM E
TOTAL NUMBER

R etailer (deesa 20) R etailer(palanpure30)

25 20 15 10 5 0 R etailer schem e 6 11 17

20

10 7 0 C ustom er schem e G articles ift 1

O thers

N .O SC E E O F HM

INTERPRETATION I conclude from the graph that the customer scheme are very well continue in the market because customer always purchase those products in which they can get any benefit from that so company have required to gives retailer scheme. And also company have required

to gives retailer scheme and gift on purchase scheme is also important for increases its selling of product. Company increases its market share when they can gives the different scheme in the market.

Criteria which people purchase banas dairy products

This is the tenth question of the questionnaire. I am using multiple choice scales in this question for taking answer from the retailers. Objective of this questions is to find out that which criteria considered while people purchasing the banas dairy products. What ever it is price, taste and quality, information available and easily accessible in the market or any other. Why customer considered particular criteria only and not any other and which reason behind that. I am analyses this question and determined that most retailer belives that easily accessible in market is the criteria considered while they purchase products. People purchase those products in which they can benefit so that is possible with price and easily accessible in the market only and other reason behind the purchase of the company products that is we see by the way of table. CRITERIA PRICE TESTE & QULITY INFO.AVAILBALE EASILY ACCESSIBLE 1 18% 20% 12% 50% 2 30% 28% 22% 20% 3 34% 24% 24% 18% 4 18% 28% 42% 12%

CRITERIA
60% 50% 40% 30% 20% 10% 0% 1
PRICE TESTE & QULITY

2
INFO.AVAILBALE

EASILY ACCESSIBLE

INTERPRETATION

The above graph reveals that the criteria which customer considered while purchasing banas dairy products. The whole survey of the both city the peoples purchase the banas products because its easily available in the market. Customers have no required going far away to purchase the dairy products. The half of the retailers gives the first rank, not only this but also its price or quality as well as the criteria also considered. Retailers know that the specified customer can purchase the products because it price is affordable. We can see in the above graph that the criteria of the information available less in the first three rank which indicates that banas dairy not done effective advertisement to their products.

Do you want changes in the product? This is the twelth question my questionnaire. I am using the dichotomous scale in this question. ANSWER YES NO DEESA 4/20 16/20 PALANPURE 9/30 21/30 PERCENTAGE 26% 74%

YES NO 100% PERCENTAGE 80% 60% 40% 20% 0% DEESA ANSWER PALANPURE 20% 30% 80%

70%

INTERPRETATION The above graph shows that answer categories given by the retailers for the changes in the products of the banas dairy. The majority of the retailers of the both city give the negative answer about the changes in the products like price, package color, packing, and others etc. so the above answer indicates that the products formulated by the banas dairy of the categories like price, package color, packing, and others are the suitable for knowing the banas dairy products. I analyze the question and found that some respondent give positive answer who wants to changes in the banas dairy products. The number of the retailers who want to change in the company product shown in the following by the way of table and graph.

TABLE Categories Price Packaging Package color Others Deesa 5% 15% 5% 5% palanpure 7% 16% 6% 0

18% 16% PERCENTAGE 14% 12% 10% 8% 6% 4% 2% 0% Price 5% 7%

RECOMMANDATION
15% 16% deesa palanpure

5%

6%

5%

0 Packaging Package color Others

CRITERIA

INTERPRETATION The above graph shows that the persons who want to changes in the banas dairy products in the above criteria. We can see above the lines of the graph that most the person suggests changes in the packaging of the banas dairy products. But here their recommendations are not implement by the banas because the whole criteria decides by the Gujarat co-operative milk marketing federation (G.C.M.M.F).And The Gujarat Co-Operative Milk Marketing Federation decides above things considering all the co-operative milk producers ltd.