1.

Introduction:
In 1921-22 Mahatma Gandhi and his followers were on a mission for peace and patriotism. Their approach was simple, as was their choice of attire. They embraced the rough textures of the spun cotton material known as khadi. In our country Shoilen Guho is considered as the pioneer of the khadi creations and was known as Khadibabu. During his school days in Chittagong he took a deep interest in the creation of this material. The carpus cotton of Rangamati was spun into fibre for all kinds of ropes, strings and fishing nets. At that time one of the landlord's sons came back from abroad and set up a weaving factory. Shoilen Guho learnt the rest of his trade at the factory. (Sources:By Sultana Yasmin. Translated by Ehsanur Raza Ronny.) 2. Objective

of the study:

The purpose of this report is to examine and evaluate the knowledge and experience accumulated in the Term paper. This report also tries to bridge the gap between the practical and the theoretical world. The objective of this study is parted into two parts: General Objective Project Objective

GENERAL OBJECTIVE
To know the Marketing Strategy of Khadi Products.

PROJECT OBJECTIVE
To find out the position of Khadi Products. To forecast the current and future status of Khadi Products. To find out the problem of Khadi Products.

3. Methodology of the study:

TYPE OF RESEARCH
An exploratory and extensive research was administered by collecting primary and secondary data.

DATA
The study is based on both primary and secondary data.

TARGET POPULATION
All retailers who use raw materials and sell Khadi Products.

SOURCES OF DATA
Under this research study two types of data has been collected and those are 1. Primary Data 2. Secondary Data

PRIMARY DATA
Primary data has been collected from the retailer who use raw materials and sell Khadi Products.

SECONDARY DATA
Secondary data has been collected from two sources.

1. Internal Data. 2. External Data. INTERNAL DATA

Internal data has been collected from different leaflets, records and Internet.

EXTERNAL DATA
External data has been collected from different Magazines and leading newspaper in Bangladesh. In using secondary Data precaution has been taken to ensure that Data was originated by experience and unbiased investigations. There was no bias in collection of data.

SAMPLE ELEMENT
Every retailer who use raw materials and sell Khadi Products

SAMPLING UNIT
Little area of Chittagong city and Comilla district.

SAMPLING FRAME
All retailer in the following area.

CHITTAGONG DIVISION

Chittagong city Areas. Comilla District.

4. Finding of the study: 4.1. Demographic profile of the organizations:

The study of human populations in terms of size, density, location, age, gender, race, occupation & other statistics. In my field work I survey different ages of retailer. There average age is 47 (forty Seven)

Table 4.1.1 Education

Education No. of Quantity Percentage
B.A/B.com/B.F.A 12 40.00% H.S.C 14 46.67% S.S.C 4 13.33% Source : Field survey The above table no. 1.1 shows education and no of quantity of retailer who use raw materials and sell Khadi Products.From the table it has seen that, 40% retailer whose education level is B.A/B.com/B.F.A, 46.67 % retailer whose education level is H.S.C and 13.33% retailer whose education level is S.S.C .

Table 4.1.2 Nature of Ownership

Organization Type No. of Quantity Percentage
Ownership 29 96.67% Partnership 1 3.33% Source : Field survey The above table no. 1.2 shows organization type and no of quantity of retailer who use raw materials and sell Khadi Products. From the table it has seen that, 96.67% organization Type are Ownership and 3.33% organization type are Partnership.

Table 4.1.3 Employer Category

Employer Category No. of Quantity Percentage
Permanent 22 73.33% Casual 8 26.67% Source : Field survey The above table no. 1.3 shows employer category and no of quantity of the employer in percentage base. From the table it has seen that, 73.33% employers are permanent and 26.67% employers are casual. Their average investment is TK. 8,05,000. Averagely they have to spend TK.136.5441176 to produce per unit and averagely they can produce 76 units and their production capacity is 105 unit averagely and their yearly production is 1263 unit averagely for this reason they can not full fill their target.
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Table 4.1.4 Source of finance

Source of Finance No. of Quantity
11 19

Percentage
36.67% 63.33%

Inherited Property Personal Source Source : Field survey

The above table no. 1.4 shows source of finance and no of quantity of retailer. From the table it has seen that, 36.67% retailer has got property by inherently and 63.33% retailer has got property by personal source.

Limitations of the Study:

The study has been conducted subject to certain limitations. Time constraint is one of the major limitations. The majority portion of the study has been based on the secondary sources of data. In addition of the above, my survey does not provide me with all the necessary information as required due to their sensitivity and competitiveness in regard to its competitors. In Spite of these limitations, I have tried my best to pinpoint various finding and to provide the students and researches of tomorrow with valuable information.

4.2 Brief overview of KHADI products:

The 1890 Tripura Gazzetteer tells us that a woven craft existed in the area which employed thirteen thousand men and two thousand women weavers. Among them most were Hindu in religion and came from Mainamoti, Chandina, Gauripur, Nobinagar, Kalikachha, Dhamti and Borkamta. In Mainamoti were made brightly coloured lungies in check design as well as sarees and gamchhas. Pradip raha, now nearing the age of 58, lives in Comilla and is known for his business of Khadi material. Tourists from within the country and abroad visit his store of pure Khaddar material whenever they go to Comilla.

There are a lot of reasons behind this, like lack of good quality labor, electricity load shedding and a rise in the general price of things. He says that even though a number of many competent weavers had left Bangladesh after the liberation war, there are still many highly skilled weavers who do good work, even with no formal training of the art. Earlier, the hard working people of our country used to do everything on their own, starting from performing their daily necessities to sewing their own clothes rather than buying things from outside. It is this hard work and dedication of the people of Shorail, Comilla that had made them well-known to the rest of the subcontinent. The earlier generations were independent in most matters and that was why people respected them. Comilla has been playing an influential role in creating woven crafts since the days of the Mughals. There were numerous weavers in the Tripura state during the 17th century. The 1890 Tripura Gazetteer tells us that a woven craft existed in the area which employed thirteen thousand men and two thousand women weavers. Among them most were Hindu in religion and came from Mainamoti, Chandina, Gauripur, Nobinagar, Kalikachha, Dhamti and Borkamta. In Mainamoti were made brightly coloured lungies in check design as well as sarees and gamchhas. These cost between taka two and five in the currency of that time. The weavers from Shorail, Kalikachha and Nabinagar used to make very good quality dhuties and bed sheets. These used to cost from taka two to five a pair depending on their quality. Woven craft was mainly concentrated within the areas of Moenamoti, Muradnagar, Gauripur and Chandina. These weavers who had been practising this craft for generations were apt in this field long before the craft became famous in Europe. Even when the demand for material imported from London and Manchester was high, the demand for material woven within the country remained unaffected. Apparels of modern design were made from the posh imported material whereas the everyday clothing of the people of the country, such as dhuties for Hindus and lungies for Muslims, were made from our own material. Although the import of foreign materials was banned during the struggle for independence, our own weaving industries remained unaffected. The import of high quality Madrasi lungies was also banned at the time and that was when our own weavers reached new levels of perfection in the case of lungi weaving. The lungies made within the country were of the same high quality as those imported from Madras. The import of these lungies became totally
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banned after independence, allowing local weavers to flourish even more, and today, the quality of lungies made in Ramchandrapur, Gauripur and Muradnagar of Comilla district is better than those made abroad. Sarees, Shawls, Gamchhas, handkerchief and Satin mosquito nets made by these weavers are well known within the country and abroad. Shyamal Shaha of Chairmura Nabapur has been in the Khadi business for a long time. He is now ninety years old and spends his days lying in an easy chair most of the time. Even though he has poor eyesight, he can tell the quality of a woven cloth just by touching it. All four of his sons are also in the weaving business. They have no formal training and learned all that needed to be learnt from their experienced father. In fact, none of the weavers in Chadinar village has any formal training. All they possess is experience acquired over time. It is really amazing to see how impressive their intricately woven clothes are. With time, the girls in the family also started to work as weavers. However, Khadi work is done only by aged and experienced weavers. Thread work designs and hand paintings are mainly done by women. Apart from Comilla's legendary woven art, the khadi work of this area is of a quality good enough to compete with any type of cloth from any part of the world. Mahatma Gandhi's exemplary principles and protests against foreign cloth inspired the initiation of Khadi work in Comilla. A branch of the Nikhil Bharat Tantubai Samiti was founded in Comilla which helped promote the exceptional products of the Khadi industry in Kolkata, Mumbai and Chennai. After the partition of India in 1947, Khadi work was almost on its way to extinction due to various changes in the political and social environments. Comilla also suffered the effects of those changes. After the language movement of 1952, Dr. Akhter Hamid Khan, who was a Professor at Victoria College and the Director of the Bangladesh Academy of Rural Development, Comilla, along with the then Governor Firoz Khan Noon took a lot of trouble to found The Khadi and Cottage Industries Association. A training center for Khadi and Khaddar work was also founded. In this way and with the cooperation of the Government of the time, the near-dying art of Khadi and Khaddar work was rescued from extinction and the work has retained its excellent quality ever since.

After the liberation of Bangladesh, Khaddar work again flourished and made a name both at home and abroad, making its home district Comilla wellknown and famous all over. The weavers of Comilla have kept up with the changes in design with time, and they now follow the modern designs of Madras and Bombay Corporationss to keep their work up-to-date and suitable for the current styles of clothing. This has brought a touch of modernity to the ageold khaddar art of Comilla. A few names that must be mentioned when speaking of Khaddar art of this region are Prabodh Das, Taruni Mohan Raha, Dinesh Babu, Manmohan Dutta, Shantosh Dutta, Samar Majumdar, Swapan Majumdar, Bahar Mia, Jairam Shaha, and Shankar Babu. These persons have been related to the Khadi industry by family tradition and they have relentlessly worked to keep this art alive and vibrant. Comilla's Khaddar is now well-known all over the country which is why we see so many stores that sell Khaddar material. The material is also sold in stores in markets like Gariahata in Kolkata. A new Khadi Market has been set up in Monohorpur of Comilla and on the Kandipara-Laksham Road. And even though the Khadi market called Bay-land shipping center is small in size, numerous customers come and buy from there Khaddar materials that suit their tastes. (Source: Zakir Azad)

4.3Marketing mix strategy of KHADI products:

The marketing mix strategy is the combination of product strategy, price strategy, place strategy, promotion strategy.

A. Product strategy:
Product strategy is defined by the way-the broad logic that will guide made about the marketing mix in the period covered by the plan.
RAW MATERIAL PREPARATION WAY HAND LOAM POWER LOAM RAW MATERIAL TYPES JUTE COTTON NORMAL COTTON CHARKA JUTE COTTON NORMAL COTTON MACHEINARY EFFECT HARD SOFT

(Source : Field survey)

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There are two types of Khadi such as Hand Loam and Power Loam. To produce hand loam We need jute cotton and normal cotton. Any types of tree juice are mix with jute cotton and normal cotton then using the charka to make Khadi. This type of Khadi is hard. On the other hand to produce power loam we need jute cotton and normal cotton. Any types of tree juice are mix with jute cotton and normal cotton then using the machine to make Khadi. This type of Khadi is soft. NORMAL COTTON

SOURCE OF RAW MATERIALS JUICE OF ANY KIND OF TREE

The sources of raw materials are normal cotton and any kind of juice tree .The Colours are made by mixing Juice of trees and normal cotton.These raw materials are collected from various kind of trees.These raw materials are taken from several suppliers..

Table 4.3.1 Who do they sale their produces?

They sell their product to organizational & ultimate customers.

Product Sale
Organization Ultimate Customer (Source : Field survey)

No. of Quantity
4 26

Percentage
13.33% 86.67%

The above table no. 4.3.1 shows the Product Sale in percentage base. From the table it has seen that, 13.33% product is sale to the organization and 86.67% product are sale to the ultimate customer.

Table 4.3.2 Product Planning:

Product planning is the combination of product attributes, branding, packaging, labeling & product support servicing. Most of the retailers have no product planning about KHADI. (Source: Philip Kotler,11th edition, Page-239)

Product Planning
Yes No (Source : Field survey)

No. of Quantity
4 26

Percentage
13.33% 86.67%

The above table no. 4.3.2 shows the Product planning in percentage base. From the table it has seen that, 13.33% retailer have product planning and 86.67% retailer have no product planning.

Table 4.3.3 Quality Control:

Quality control can be defined by maintaining and improving quality standard with increasing competition. It can also defined by using statistical technique to measure every critical performance variable in organizational operation. This performance variables are then compared against standard or benchmark to identify problems, the problems are traced to their roots and the process are eliminated. (Source: SP Gupta & MP Gupta,12th edition,Page-690)

QC Department
Yes No (Source : Field survey)

No. of Quantity
6 24

Percentage
20.00% 80.00%

The above table no. 4.3.2 shows quality control department in percentage base. From the table it has seen that, 20% retailer have quality control department and 80% retailer have no quality control department.

B. Price strategy:
The amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service.

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Table 4.3.4 Pricing strategy.

PRICNG STRATEGY No. of Quantity
24 6

Percentage
80.00% 20.00%

Cost base pricing Value base pricing (Source : Field survey)

The above table no. 4.3.4 shows the pricing strategy in percentage base. From the table it has seen that, 80% retailer made their pricing strategy based on Cost base and 20% retailer made their pricing strategy based on Value base.

Table 4.3.5 Factors in pricing of the product.

FACTOR IN PRICING OF THE PRODUCT Quality Cost Demand No. of Quantity 14 7 9 Percentage 46.67% 23.33% 30.00%

(Source : Field survey) The above table no. 4.3.5 shows the factor in pricing of the product in percentage base. From the table it has seen that, 46.67% retailer consider quality in pricing, 23.33% retailer consider cost in pricing and 30% retailer consider demand in pricing

C. Distribution strategy:
Distribution strategy can be designed to make products and services available customer in different way such as direct marketing channel & indirect marketing channel. Retailers choose the best channel between two channels. (Source-Philip Kotler, 11th Edition,Page-364.)

Table 4.3.6 Distribution channel:

A set of interdependent organization involved in the process of making a product or service available for use or consumption by the consumer or business user. (Source-Philip Kotler, 11th Edition,Page-362.)

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DISTRIBUTION CHANNEL No. of Quantity

Direct Indirect (Source : Field survey) 27 3

Percentage
90.00% 10.00%

The above table no. 4.3.6 shows the distribution channel in percentage base. From the table it has seen that, 90% retailer sale direct and 10% retailer sale indirect.

Table 4.3.7 Distribution point:

Distribute point can be defined by the percentage ratio of market share & how the product will be distributed.
FACTOR OF DISTRIBUTION POINT Market coverage Ability of desire intermediary No. of Quantity 8 22 Percentage 26.67% 73.33%

(Source : Field survey) The above table no. 4.3.6 shows the factor of distribution point. From the table it has seen that, 26.67% retailer coverage market and 73.33% cover the intermediary.

D. Promotion strategy:
Promotion has been define as the coordination of all seller initiated efforts to setup channels of information and persuasion in order to sell goods and services or promote an idea

Table 4.3.8 Promoting a product.

Promoting a product also called promotion mix-consists of the specific blend of advertising, personal selling, sales promotion, public relations & direct marketing tools that are used to pursue its advertising & marketing objectives. (Source: Philip Kotler,11th edition, Page-448)

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PROMOTING A PRODUCT No. of Quantity

Advertising Personal selling Sales promotion (Source : Field survey) 6 19 5

Percentage
20.00% 63.33% 16.67%

The above table no. 4.3.8 shows the promoting a product. From the table it has seen that, 20% retailer consider advertising in promotion, 63.33% retailer consider personal selling in promotion and 16.67% retailer consider sales promotion.

Table 4.3.9 Promotion mix strategy:

Retailers can choose two basic promotion mix strategies- Pull & Push promotion strategic. Push strategic involves pushing the products through distribution channels to final consumers. Pull strategy involves direct marketing activities towards final consumers to induce them to buy the products. (Source: Philip Kotler,11th edition, Page-443-444)
STRATEGIES FOR PROMOTING A PRODUCT Pull Strategy Push Strategy No. of Quantity 0 30 Percentage 0.00% 100.00%

The above table no. 4.3.9 shows the strategies for promoting a product. From the table it has seen that, 100% retailer consider push strategy in promoting a product.

Table 4.3.10 Promotion policy(Discount).

A state reduction in price on purchases during a stated period of time. Retailers sometime offer cash rebates to consumers to buy the products within specific period of time. They send the rebates directly to the customers. Retailers may simply offer discounts from normal price to increase sales and inventories. (Source: Philip Kotler,11th edition, Page-336,342,376.)

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DISCOUNT
Yes No (Source : Field survey)

No. of Quantity
11 19

Percentage
36.67% 63.33%

The above table no. 4.3.10 shows the promotion policy (Discount). From the table it has seen that, 36.67% retailer consider Discount offer in promotion, 63.33% retailer consider no discount offer in promotion.

Table 4.3.11 Promotion policy(Media)

Promotion policy for media are newspaper, television, direct mail, radio, magazines, outdoors, internet. The media planner have must consider cost, time & benefits when choosing media. After consider all things they choose the best alternatives. (Source: Philip Kotler,11th edition, Page-464-467)

MEDIA USE
Newspaper Outdoor (Source : Field survey)

No. of Quantity
11 19

Percentage
36.67% 63.33%

The above table no. 4.3.11 shows the promotion policy (Media). From the table it has seen that, 36.67% retailer consider newspaper in promotion, 63.33% retailer consider no outdoor in promotion.

Table 4.3.12 Promotional tools:

Short term incentives to encourage the purchase or sale of a product or service. (Source: Philip Kotler,11th edition, Page-472)

PROMOTIONAL TOOL No. of Quantity

Company budget Customer performance (Source : Field survey) 5 25

Percentage
16.67% 83.33%

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The above table no. 4.3.12 shows the promotion tool. From the table it has seen that, 16.67% retailer consider company budget in promotion, 83.33% retailer consider customer performance in promotion.

5. Problems of KHADI products:

Employees do not get better salary:The first and main problem of KHADI products is the lower salary.The employees do not get the salaries of their expectations. Labor do not get better wages:Another problem is the poor amount of wages.The labours cannot fulfill their basic needs by the cheap amount of money they get from their superior. Retailer do not get enough support from the government: The Government do not produce favourable supports to the retailers and cannot take necessary steps for the improve of this sector. Financial condition of retailer is not good for this reason it affect this sector: The financial ability of the retailers are very limited.They could not produce large capital.As a result they cannot produce greater amount of products in the country. Their have no organization to spread this sector: Every product must have an organization to develop the sector,but KHADI have no organization to develop their products. For the above reasons the sector of KHADI is in danger.The sector have lost their past glory because the workers & labours do not get sufficient money they have needed.As a result they are changing their family business to another profitable business.Now the sector is on the way to vanish.

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Recommendation
Customers satisfaction is the main vehicle of success.
I have some special recommendations to improve Marketing strategy of khadi products.
The product should be available in vast concern.: The product need to be

available in the all parts of our country.

Consumers promotion activities should be increased : Retailers need to

increase the advertising activities to promote the customers.They can advertise their product s in local & national newspaper and also can follow the marketing strategy of several benchmarking organization like AORONG.
Give more preference to the consumer:Since the demand of customer are

changing because of globalaization,the retailer need to produce qualityful products because the customers are the king.
Customers feed back should be taken properly : If customers do not

satisfied to buy the product,retailers must have know the reasons by surveying consumer behaviour.To maintain consumer behaviour is the most important for maintaining long-term relationship.
Need more promotional activities:The retailer need to promote more

promotional activities such as discount,coupon,sample,premium,cash refund offer & price tags.

Develop communication with the consumers: The retailers need to

develop a strong and effective communication with the consumers before and after sale of the product because marketing activities finished before & after sale of the products.

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FEW RECOMMENDATIONS FOR RETAILERS:

Retailer promotion activities should be increased: The retailer need to

make a specific amount of budget for the promotional activities. They can also use such kind of promotional activities like advertising, personal selling, sales promotion & publicity.
Price should be lower: The retailer need to ensure that the price level

should be on the limit of all type of customers because the consumers of KHADI products are basically middle class people. If product planning, development, advertising & controlling are effectively & efficiently done, then they can reduce the price.
Quick delivery of products: Retailer need to ensure the delivery of the

products as quick as possible to satisfy the customers need & also delivered the products to the customers wherever they are in home or abroad.

At last we can say that if government dont take necessary steps and dont provide any subsidies in KHADI sectors, it will be vanish like the jute sector of our country. So the government need to motivate the investors to invest in KHADI sector because KHADI is a part & percale of our culture. We can hope that, if such activities are effectively implemented, KHADI sector will come back as a market leader & gain maximum market share.

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MARKETING STRATEGY OF KHADI PRODUCTS: AN EXPLORATORY STUDY

SUBMITTED TO
Mr. Fazlul Kabir Rabbanee Assistant Professor Department of Marketing Studies and International Marketing University of Chittagong.

SUBMITTED BY
Md. Mostafa Kamal Exam Roll: 2002/06 Class Roll: 4436 Session: 2001-2002 B.B.A (Hons.)

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Department of Marketing Studies and International Marketing University of Chittagong.

Letter of Submission

Date: March 18, 2008 To Mr. Fazlul Kabir Rabbanee Assistant Professor Department of Marketing Studies and International Marketing University of Chittagong. Subject- Submission of TERM PAPER report. Dear Sir, With immense pleasure, I am submitting my term paper Report on the MARKETING STRATEGY OF KHADI PRODUCTS: AN EXPLORATORY STUDY . With my limited scope and knowledge I tried my best to gain practical experience on the abovementioned topics to incorporate the same in the report. My heartiest thanks and gratitude to you, Sir, for your valuable suggestion and kind co-operation while preparing this report.

Yours sincerely

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(Md. Mostafa Kamal) Exam Roll: 2002/06 Class Roll: 4436 Session: 2001-2002 B.B.A (Hons.) Department of Marketing Studies and International Marketing University of Chittagong.

Preface
Practical knowledge has no alternative, a perfect co-ordination between theory and practice is of paramount importance in the context of the modern business world. In order to resolve the dichotomy between these two areas, the Department of Marketing Studies and International Marketing, Chittagong University arranges Term paper a practical completion of the final exam in BBA course. This program is necessary for every student to complete his / her academic course. Term paper program brings student closer to the business practical and thereby help them to substantiate their knowledge so that can prepare themselves to start a successful career. Under the Term paper program every student is to an organization with a view to acquire practical knowledge. Each student is required to prepare a report on the selected organization under the guidance of his/her co-ordinate. As per course requirement we where assigned to study on the MARKETING STRATEGY OF KHADI PRODUCTS: AN EXPLORATORY STUDY .

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Despite my all hearts efforts; there may still remain some errors, printing mistakes and deficiencies for which I am alone responsible. My effort will be meaningful if this report serves the purpose.

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Acknowledgement
It would be impossible for me at all in completing my B.B.A. study, the preparation of the report and submission of it to my honorable teachers without the special attention of Allah, the Holy, the Beneficent the Merciful. I express my great and best heartfelt gratitude to Allah.

At first I would like to express my sincere gratitude to my teacher Mr. Fazlul Kabir Rabbanee, Assistant Professor, Department of Marketing Studies and International Marketing for providing me with an opportunity to prepare this term paper.

I would also like to thank my classmates and seniors who gave valuable advice and time, & shared the valuable information regarding the report on MARKETING STRATEGY OF KHADI PRODUCTS: AN EXPLORATORY STUDY . At last, special thank goes to Authority of different retailer, for giving us valuable time and for explaining in detail the process involved in MARKETING STRATEGY OF KHADI PRODUCTS: AN EXPLORATORY STUDY .

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Executive Summary
Bangladesh is one of the poorest country in the world. Overwhelming poverty, unemployment underemployment, illiteracy, abundant unskilled and cheap labor forces etc are the common features of Bangladesh. In this connection Khadi Products play an immense role to overcome the problems by exporting. If retailers fulfill the objective of Khadi to meet the customer satisfaction by creating new and modern product of Khadi, then Khadi product spread out all over the country and abroad. There are four marketing mix strategy- product, price, place, promotion but Khadi products have problem in marketing mix. If government provide sufficient investment and help to the produces to use modern technology in production sector then Khadi products overcome the above problems. In this Term Paper Report, I have showed the problem of Khadi products, effective marketing strategy of Khadi products, provide new promotional tools, pricing strategy and distribution channel. I have also survey the demographic profile of the organization and this survey helps me to gather new experience.

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CONTENTS
1. Introduction..................................................................1 2. Objective of the study..................................................1 3. Methodology of the study.............................................2 4. Finding of the study......................................................3 4.1. Demographic profile of the organizations.................3 Table 4.1.1 Education...............................................4 Table 4.1.2 Nature of Ownership..............................4 Table 4.1.3 Employer Category................................4 Table 4.1.4 Source of finance...................................5 4.2 Brief overview of KHADI products..............................5 4.3Marketing mix strategy of KHADI products.................8 Table 4.3.1 Who do they sale their produces?.........9 Table 4.3.2 Product Planning....................................9 Table 4.3.3 Quality Control......................................10 Table 4.3.4 Pricing strategy.....................................11 Table 4.3.5 Factors in pricing of the product...........11 Table 4.3.6 Distribution channel..............................11 Table 4.3.7 Distribution point...................................12 Table 4.3.8 Promoting a product..............................12 Table 4.3.9 Promotion mix strategy.........................13 Table 4.3.10 Promotion policy(Discount).................13 Table 4.3.11 Promotion policy(Media)......................14 Table 4.3.12 Promotional tools.................................14 5. Problems of KHADI products.........................................15 6. Recommendation.........................................................16 Few Recommendations For Retailers.......................16

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