Esris Telecommunications Enterprise Solution

GIS for Telecom

Enterprise GIS for Telecommunications

Telecommunications companies face enormous pressure to grow revenues. Triple-play services are creating both opportunity and competition where there once was none. Today, companies find themselves hard pressed to maintain an advantage while competing across traditional geographic boundaries with an ever-changing product lineup. You need an integrated approach that enables better decision making and measurable results, such as faster time to market, lower costs, and higher customer satisfaction. Esri geographic information system (GIS) software helps telecommunications companies manage their networks as well as seamlessly integrate data from marketing, operational, and customer care information for a complete business environment picture. When you add demographic, consumer, and business data to the mix, you create useful insights for network planning and marketing decisions. Esris enterprise ArcGIS solutions enable a more intelligent, integrated approach to planning network expansions, analyzing customer trends, and designing and tracking marketing campaigns.

Dashboards give managers and executives improved ability to understand their operations and environment, such as this one showing tower locations, signal strength, and real-time weather information. This approach is rapidly diversifying as new data feeds become available to perform mashups and analysis. ArcGIS gives you a visualization of your service area including zoning, parcels, and imagery.

Enterprise GIS integrates information across departments.

Market Analysis
Revenue forecasting Business intelligence Campaign management

Network Planning
Demand forecast Capacity analysis Capital efficiency

Engineering and Construction

Network activation Contractor management Optimized design

Sales and Service Delivery

Serviceability Installation interval Revenue analysis

Customer Care
Churn reduction Workforce management Repeat trouble reports

Market Analysis
Revenue Forecasting
In todays competitive environment, building a successful business requires accurate market and revenue forecasts. Esri technology helps you determine market potential and identify high-revenue areas. You can integrate information on buying habits and customer density to produce a more accurate prediction of homes passed, customer take rates, and return on investment.

Business Intelligence
Esri software creates business intelligence with tools for integrating and evaluating marketing and competitive information. Using GIS technology, you can track customer connections, churn activity, and general market trends within your service areas. These analyses give your company a wealth of relevant information about changing customer and competitor activity.

Run a weighted model that uses demographic and network information to view revenue potential (with color-ramped results) with Esri Business Analyst.

Campaign Management
Tools and data available with ArcGIS technology provide marketers with a complete solution for selective customer profiling and market area analysis. Its capabilities enable you to track the effectiveness of marketing campaigns based on increased revenue, new connections, or customized parameters. Results can be viewed as easy-to-interpret maps, charts, and reports.

Track your marketing campaigns and the resulting new customers.

Network Planning
Demand Forecast
ArcGIS can extract useful information, such as homes passed, number of customers, or network miles, to establish a correlation between network requirements and market potential by service area. A map of potential customer locations gives you a drop-level picture of network requirements and proximity to current network assets. This analysis helps managers better understand the relationship between customers, the network, and potential revenue within a given service area.

Capacity Analysis
ArcGIS enables you to consider existing network load and forecast demand growth to quickly perform a capacity analysis. From your desktop, you can view your plant and customers and determine the amount of equipment needed to serve an area. You can also monitor growth and update capacity accordingly to reduce the risk of held orders or denial of service.

Trace your networks cable to individual customers with NetWORKS by EngHouse.

Capital Efficiency
ArcGIS enables network planners to analyze customer locations in relation to the existing plant, helping them plan the most efficient network. Network planners can access and analyze network information from their desktop. This reduces the number of required field visits to plan the network expansion, which reduces design time and capital costs.

This fiber network map, combined with business information, reveals serviceable areas that are within reach (banded buffer zones) of a proposed network expansion.

Engineering and Construction

Optimized Design
Using ArcGIS, your company can easily integrate localized information into a centrally controlled design process. This gives engineers the ability to produce a more precise design that can be readily implemented with fewer delays and change orders. You can also keep track of any required field changes, ensuring an accurate set of as-builts, which improves the accuracy of future designs and lowers costs for network expansion.

Network Activation
Esri technology helps you track expansion and construction progress more precisely for comparison with upcoming service commitment dates. Revenue only kicks in when customers are activated; precise estimates of expansion completion can help you avoid lost revenue or, worse, lost customers.

Trace your network connections using Telcordias Network Engineer.

Contractor Management
Tracking network expansion and upgrade work against capital budgets and service launch dates is integral to your business. With ArcGIS in place, you can supply contractors with highly accurate engineering designs and monitor their progress to ensure they are on schedule and delivering the network you designed. Our solutions also enable you to share completion progress with your sales and customer service representatives so they have the most accurate serviceability information.
In Denmark, companies track the progress of their contractors through Informis e-Net based on ArcGIS Server.

Customer Care
Repeat Trouble Reports
Service disruptions frustrate affected customers, especially with repeated occurrences. Service technicians can use Esri technology to generate repeat trouble reports that display the service history of each customer and help identify the root cause of problems. Customers will get their service problems resolved in a timely manner, and you can reduce costly return visits from field technicians.

Churn Reduction
To reduce churn, your company needs to keep existing customers while attracting new long-term prospects. ArcGIS can help you do this by mapping out disconnects to show where they are more prevalent. Evaluating connect/disconnect activity in each area allows you to quickly identify areas and customers being sought by your competitors. With this information, you can act promptly and implement targeted retention programs.

Network schematics produced from the GIS database help you quickly diagnose repeat trouble spots.

Workforce Management
Esri solutions help coordinate your entire mobile workforce. Dispatchers can process customer service requests and follow through with work orders, crew assignments, routing, and job tracking. For issues field service technicians are unable to resolve, ArcGIS will generate trouble tickets that can be relayed to the service center. Gained efficiencies make it possible to offer and adhere to significantly smaller service windows.

Esris ArcLogistics software automates fleet routing and scheduling to manage your workforce in the field.

ArcLogistics Navigator software gives drivers step-by-step instructions for optimized routing.

Sales and Service Delivery

Serviceability
GIS technology presents engineering and network data in an easily understood format that sales representatives can use to identify high opportunity areas and monitor network expansion completion dates for sales planning. Customer service representatives can quickly identify accurate service availability information, which gives them stronger support during customer calls.

Installation Interval
View current customer drops and potential customer drop requirements with ArcGIS.

ArcGIS helps sales representatives determine an accurate installation interval for new customers. When sales representatives can see the mapped network and customer locations, they can determine drop requirements and network capacity without a costly site visit. This prevents giving worst-case estimate installation times, which can discourage customers from purchasing services.

Revenue Analysis
One of the most important functions supported by ArcGIS is the ability to analyze projected revenues. Planned network expansions are justified by comparing potential revenue projections to costs to build. These projections are most accurate when they are based on revenue already seen in similar areas. You can use ArcGIS to analyze historical or current revenue in similar areas and compare that to forecasted results. This creates a more accurate model of the true revenue potential of future expansions.

Serviceability is easily determined when business locations are displayed on a proposed fiber line; accompanied by a list of business details, the map helps your company identify likely customers.

Find out more about Esri telecommunications solutions by visiting

www.esri.com/telecom.

About Esri
Since 1969, Esri has been helping organizations map and model our world. Esris GIS software tools and methodologies enable these organizations to effectively analyze and manage their geographic information and make better decisions. They are supported by our experienced and knowledgeable staff and extensive network of business partners and international distributors. A full-service GIS company, Esri supports the implementation of GIS technology on desktops, servers, online services, and mobile devices. These GIS solutions are flexible, customizable, and easy to use.

Our Focus
Esri software is used by hundreds of thousands of organizations that apply GIS to solve problems and make our world a better place to live. We pay close attention to our users to ensure they have the best tools possible to accomplish their missions. A comprehensive suite of training options offered worldwide helps our users fully leverage their GIS applications. Esri is a socially conscious business, actively supporting organizations involved in education, conservation, sustainable development, and humanitarian affairs.

Contact Esri
1-800-GIS-XPRT (1-800-447-9778) Phone: 909-793-2853 Fax: 909-793-5953 info@esri.com www.esri.com Offices worldwide www.esri.com/locations

380 New York Street Redlands, CA 92373-8100 USA

118904

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