Next Generation Promotions and Churn Management

Computaris Promotions and Churn Management Solution is a leading end to end customer loyalty and retention solution that combines self-learning automatic targeted campaigns, churn prediction, prepaid lifecycle management, and social network information, enabling Operators to maximize the effects of their marketing campaigns and accurately identify the most appropriate offer to promote to and retain customers. The solution allows operators to launch targeted, cost-effective campaigns that features usage and behavior prediction, enticing subscribers not to churn, therefore extending the subscribers lifecycle. Operators can easily transform the huge amount of data available into accurate, actionable information and gain a competitive advantage by targeting relevant customers with the most appealing offers, suitable to their consumption patterns. Operators will be able to plan the right action and execute it exactly when needed by employing real-time Predictive Analytics, optimized with Telecom models and streamlined processes.

Traditional BI Churn Management Solution Challenges

Computaris Solution

Short term prediction accuracy due to the lack of feedback loops with other internal systems Difficulties in identifying the relevant data and take live actions High hardware, software and services costs Complicated/hard to manage Data Warehouse Low targeting accuracy resulting in low uptake as well as value destruction from their inappropriate offers Churn accountancy limited to the moment when the subscriber stops using his SIM card Large number of highly skilled consultants to run Analysis

Long term accuracy due to automatic feedback loop based self-learning; prediction accuracy is reported regularly and fed back to constantly sharpen the models precision. Automated data modeling and variable selections optimized for Telcos Cost effective solution - huge saving on hardware and on processing time User friendly - no specific skill set required Prediction accuracy twice superior to traditional BI based solutions, enabling the launch of targeted, cost effective campaigns that employ usage and behavior prediction Advanced churn accountability, the solution verifying if the subscriber left the network or is simply appearing as a new SIM in the community after rotational churn Lower operational costs due to automatic modeling

Operators Benefits

Key Performance Indicators

Fast ROI due to enhanced targeting capabilities and state of the art churn prediction engine Increased efficiency, rationalized campaigns and retention costs Maximized subscriber spend and tenure based on reduced inactivity Churn reduction based on prediction efficiency and accuracy and on the capacity to select the best campaign and offer for each subscriber Maximized value of the subscriber base and minimized windfall effect based on automated, timely, personalized campaigns

75% saving on campaign cost, complete ROI in a matter of weeks 30% return on ARPU Boost and 15% on Winback Campaigns 2 to 3 times more accurate compared to traditional Predictive and Analytics solutions Up to 80 efficiency with over 50% Prediction Accuracy 500 times faster than traditional Data Warehouse based solutions Supports live customer data gathering and analysis while simultaneously serving tens of campaigns in real time

Enhanced Churn Prediction Capabilities Supported by Computaris Tariff Simulator

Supported by Computaris Tariff Simulator, the operator will enjoy a better comprehension of its competitive position, being able to analyze each subscribers usage patterns and match it with the best offers available on the market. Furthermore, the Tariff Simulator enables the Operator to simulate the impact any price plan change could have on the potential revenue increase or decrease across the subscriber base. The Tariff Simulator employs a future proof flexible data model and rating engine, being able to support virtually any next generation price plans.

Harness the Power of Social Media and Target the Right Subscriber
Computaris solution enables Operators to create a dynamic, timely and focused interaction with their subscribers via Facebook and other channels whilst integrating in real-time the information with the OSS/BSS. It enhances the up sell opportunities, by providing customers with customized services or products available in their friendly Facebook interface but chargeable on their mobile account (e.g. ring back tone, ring tones, data bundles, etc.) By adding Social Networks information to their current systems, the Operators can correlate the churn prediction information with each subscribers profile from Facebook and create effective, relevant offers, taking customer engagement to the next level and monetizing the relationship they have with Facebook 'likers'.