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During the forecast period, these government initiatives will help further reduce the cost burden of hepatitis in the French market. The launch of new oral antivirals for hepatitis C will act as a market driver, although with less impact than in other European markets. Between 2011 and 2022, the French hepatitis market will grow from $0.25bn to $0.60bn. Growth will be fastest in the first half of the forecast period, when the market will grow with a CAGR of 11.5% (Table 4.11 and Figure 4.13).
Figure 4.13 French Hepatitis Treatments and Vaccines: Submarket Forecast, 20112022
0.65 0.60 0.55 Market Size ($bn) 0.50 0.45 0.40 0.35 0.30 0.25 0.20
Year
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Over the coming decade, pharmaceutical companies will place more emphasis on bringing drugs to the Asian markets where they are needed most. High treatment costs and a lack of awareness currently mean that many patients are not treated, increasing the mortality rate in the region. Companies targeting Asia will need to price their drugs appropriately, as well as promoting their products well - one cause of the stigma associated with hepatitis in Asia is poor media perception of the virus. With increasing wealth and urbanisation of the populations of emerging Asian markets, greater numbers of patients will be identified and treated, leading to expanding drug markets, visiongain believes.
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