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The Basics
About Ondango
Ondango is a beautifully designed shopping system that helps you sell your products on your Facebook page, by leveraging Facebooks viral features.
Sell your products directly on your Facebook page and complete the transaction within Facebook.
Engage your fans with fan-only promotions, Daily Deals and Product discounts.
Increase your reach on the worlds biggest social network and use viral features to spread the word.
Monetize your Facebook presence through this additional sales channel & turn fans into customers.
Introduction
Presenting your Facebook Page in the right way can be decisive in getting traffic to it and your shop. Grabbing peoples attention is more important than in the brick-and-mortar world as you cannot rely on passers by popping in for a quick nosy. You have to generate traffic by presenting yourself in a way, that keeps fans interested and gets the friends of fans to like you. In our White Papers we are exploring different ways to do this. In this particular one we will take a closer look at the basics of Facebook Page management.
The Profile picture needs to be 180 x 180 pixels to perfectly fit the space. When the Profile picture shows up on other parts of Facebook it sizes down to 32 x 32 pixels.
VIDEOS & PHOTOS are the most shared items on Facebook. This is one convincing argument for uploading product images, fashion shoot videos or photos of your companys events. After all, social marketing is about sharing.
Post QUESTIONS to increase fan engagement. You can start your own poll about your fans favourite products from your shop or their holiday plans. The important point is to increase engagement between your Page and its fans.
Publishing MILESTONES sparks attention when announcing new additions to your Facebook shop or updates to your companys history. Choose a high quality image (843 x 403 pixels) as the post will be stretched across your timeline.
The PIN TO TOP feature will keep the pinned post at the top of your timeline for up to 7 days. This ensures that many of your Page visitors will see it without having to re-post it every day.
The HIGHLIGHT feature will stretch out your post and cover the entire width of your timeline. This will make it more visible and indicate that something important has been posted. Unlike the pinned post, the highlighted post will moved down your timeline immediately as new posts appear at the top.
Keep in mind, that you can only use either one of these features on one post. You cannot highlight AND pin the same post.
Admin Panel
The Admin Panel is located at the top of your Facebook Page. You can access it via the Admin Panel button in the upper-right corner. Opening up the Admin Panel will reveal a summary of what has been happening on your Page and gives you the opportunity to respond. You can also view statistical insights.
The information fields Notifications, Messages, New Likes, Insights and Page Tips all help you to manage your Page and keep an eye on your fans activities on you Page and around your posts:
Notifications
This will let you know if anybody has interacted with your posts or left a comment on your Page. This will inform you about messages left by visitors, to which you can respond and engage in a private conversation.
Messages
New Likes
This gives you a short overview of new fans and allows you to make any one of them admin when opening the See all view.
Insights
When your Page has 30 fans or more, you can access the statistical insights: your fans demographics, your reach and how people are talking about your Page.
Page Tips
Page Tips will advise you about steps you can take to improve your Page management.
Conclusion
1. Choose an easily recognizable Page name and Profile image. 2. Make your posts interesting and increase fan engagement by using the different posting styles offered by Facebook. 3. Use the Facebook Pin to Top and Highlight features in order to make your most important posts draw attention. 4. Use your Facebook Admin Panel and Activity Log to manage your Page easily and respond to your fans interactions with your Page and content.