Production Process Flow The process for converting fabric in designer wear garments follows the below mentioned

sequence: Design: The initial process starts from the designing phase.Various patterns of clothing and the fashions in vogue, which alsorelate to the tastes of the concerned clientele, are designed. Thisis done by the contracted designer as he/she will provide thebasic designs of which the fabric will be converted into thedesigner wear garment. On average, a designer is supposed toprovide 40 designs per month or 100-120 designs per season i.e.three months. From these designs, approximately 50% of thedesigns are selected for further development of clothes. Pattern Making/Cutting: Based on the designs selected,patterns for cutting are developed and based on these patterns, fabric is cut, embroided, block printed, and processedaccordingly. Stitching: The cutting is then followed by stitching, which caneither be done by the in-house stitching unit or by outsourcing it.Labels are also attached to the apparels in this process. Finishing: The final phase is that of finishing, in which thegarment will be checked for quality control and will cleaned (if required) for final presentation at the outlet. The garments willalso be tagged for identification of sizes, prices, addresses,handling instructions, etc. Presentation/Market: Once the designer wear garment isready after going through the above-mentioned process, it ispresented at the outlet/shop for sale to the clientele. RULES AND REGULATIONS:
1. 2. 3. 4. 5. 6. 7. 8. 9. There must be a professional approach to merchandising & presentation of stalls. If there are damages to the venue due to negligence of the stall holder/retailer, costs will be invoiced & paid by the stallholder/retailer. Product security is the responsibility of the stall holder/retailer There must only be 1 business per stall Stallholders/retailers have agreed to terms of Public Liability Insurance & it does not cover product insurance, this is the responsibility of the stallholder/retailer Stall holders/retailers may NOT distribute or display any marketing information on market day other than their own business No refund will be given for cancellations. If notice is given no less than 4 weeks prior to market date we will TRY to move you to another market date if a valid reason is given The stallholder/retailer hereby indemnifies & holds Market Girl & its owners harmless against all claims or loss arising from connection with or in relation to the market All products should adhere to Australian Safety Standards for children

10. No material or information provided to you by Market Girl may be used by you or an individual or business without the permission of Market Girl

11. All stallholders/retailers must give Market Girl permission to use their images, business name & website text for Market Girl promotional use 12. Payment for your stall at Market Girl must be paid within 7 days of receiving your successful applicant email; failure to do so will result in your stall being reallocated. NO reminder emails will be given. 13. Only products listed & approved by Market Girl may be sold at Market Girl. If you wish to add new products please just let us know. 14. Stalls cannot be shared or sold to another business 15. Only approved flyers may be displayed on stalls 16. Stallholders/retailers are responsible for leaving their stall site & surrounding area clean & tidy as they found it. DO NOT use market bins as these are for customers only. Please store your rubbish (boxes/papers etc) & then take them home with you. 17. Stallholders/retailers must confine their displays & signs to their stall site & keep isles clear for customers 18. Outside stalls using marquees must be secured or weighted down at all times (sand weights) 19. Food stallholders/retailers must be registered with the markets local council & have the appropriate insurance& licenses. 20. Stall holders/ retailers must NOT pack up until the closing time 3:15pm & no vehicle movement until 3:30pm 21. Market Girl accepts no responsibility for adverse weather & no refunds will be given for this reason 22. Market Girl has the right to withdraw the right to trade of any stallholder/retailer in dispute with Market Girl or any persons 23. Market Girl has the right to reject any stallholder/retailer who they believe does not comply with the stated regulations

OPERATION/MARKETING PLAN

The marketing of boutique follows the conventional marketing patternwhich is dependent on selection of venue of the outlet/s and theproduct mix (designs and sizes), as well as the promotional strategy.Furthermore, the boutique owner has to marketing techniques like: Usage of print media i.e. printing of posters and pamphlets aswell as displaying it and distributing it at proper places Advertisement in print media i.e. newspapers and fashionmagazines, etc. Usage of electronic media i.e. projection of the boutique infashion programs, advertisement on television, and provision of dresses to various television plays and films. Event arrangement like fashion shows and photo-shoots. Usage of e-commerce i.e. launching of website and advertisingon web. Word-of-Mouth: Let your friends and family do the raving foryou and the word will get out and you will start gaining abusiness reputation for offering this that or the other thing. Cost:FREE Radio: Call the advertising department for an appointment. Theyshow you what they offer. You get to hear your business nameadvertised on the radio or. You can make a choice or not. Costs: Yes Direct Mail : Send out a post card about your business to mailinglist, friends and family and maybe former co-workers. Costs: Yes Membership cards Telemarketing Exhibitions in universities Fliers & Brochures These can be easily done on your computer. If necessary youcan download free software programs online. Costs: Yes

 Business Cards Business cards identify your business. Hand one out every timeyou meet somebody new or speaking with somebody who has a similar business.It is a simple marketing strategy, Costs: Some Promote for Seasons & Holidays Set up sales days for seasons, holidays, Elvis's birthday, Queen's birthday. Be sensitive to faith and ethnic related holidays. Special Sales Hold special sales on specific items during specific hours (downtime hours) of your business. This will draw customers in search of these items