JEKSON MACHINE LTD.

A PROJECT REPORT ON

CONSUMER AWARENESS.
AT JEKSON MACHINERY PVT LTD.

SUBMITTED FOR:
Partial fulfillment of the requirements Of the three year fulltime Bachelor of Business Administration (B.B.A) SUBMITTED BY: THAKKAR RAVI.A Roll No: 68 EXAM NO:__ (2008-09) SUBMITTED TO: HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN. T.Y.B.B.A

VADU COLLEGE OF COMPUTER AND MANAGEMENT SUDIES Affiliated with Hemchandracharya North gujrat university-BBA programme Ta-Kadi, Dist-Mehsana

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PREFACE
I have to undergo analysis project for a particular organization in project as on subject. After doing a lot of brainstorming we choose JEKSON MACHINERY as our organization and study it under the title of CONSUMER AWARENESS of JEKSON MACHINERY We are talking theoretical knowledge from the business school but we have also required practical knowledge for getting good job opportunities on successful entrepreneurial. So that purposes we are getting knowledge & skill by this types of marketing research report. My finding from the report is that the customers of JEKSON MACHINERY are highly satisfied with its product. In our project we study awareness of the customer of JEKSON MACHINERY in few cities. For this purpose I have prepared a questionnaire and collected information using it. I have analyzed the collected information and made the findings. This project will really help me in the future a great deal.

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ACKNOWLEDGEMENT

JEKSON MACHINE LTD.

It would really difficult for me to complete the marketing research project without getting co-operation of certain people. In other words there are so many external thankful who directly or indirectly helped me in my marketing research project. I would like to express my gratitude to our Principal Dr. B. S. Agrawal who gave me a good opportunity to learn about industrial environment during industrial visit. The task would have been difficult for me without guidance of our Professors Mr. Jitendra Patel. (Head of department) Mr. Harshad Patel. (Placement co-ordinate) Mr. Chandu Thakor.(Guidence) We are very thankful to the director of JEKSON MACHINERY. Mr. kirtibhai thakkar who gave me permission to doing this Marketing research report in their organization and helped me by giving al required information. I am also thankful to my friends who helped me and guided me regarding the source of information related to particular industries.

COLLEGE OF COMPUTER & MANAGEMENT STUDIES, VADU

EXECUTIVE SUMMARY

JEKSON MACHINE LTD.

This report is based on industrial visit at JEKSON MACHINERY AHMEDABAD, is the course requirement of practical studies in T.Y.B.B.A. program of THE NORTH GUJARAT UNIVERSITY PATAN. This report is based on the information provide by the company executive & my understanding about the subject. It is my pleasure that I got an opportunity to visit the company & prepared this report , I knew & learn many thing form it moreover I come to know practically how the company is managing & handling its all departments & others which is related to the company.

INDEX
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SR.NO. SUBJECT PAGE NO

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ABOUT THE COMPANY

Jekson Machinery Pvt. Ltd. fully dedicated to manufacturer and marketing of NC / Conventional Hydraulic Shearing Machine, NC / Conventional Hydraulic Press Brake, Hydraulic Presses, CNC Turret Punch Press, CNC Single Punching Machine, CNC Waterjet Cutting Machine, Transmission Tower Making Machine and Custom Based Special Purpose Machines, which demand accuracy, quality and productivity in their requirements. Combination of decades longs experience and the latest in machine construction technology.

Jekson Machinery Pvt. Ltd. specialized in providing effective solutions to industry for improving productivity, cutting maintenance cost and saving energy through its products. Its team of professionals designs easy to implement solutions with quality systems, high tech products and commitment in technical service and training, to get desired results.

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Jekson Hydraulic Ltd. is the leading manufacturer and Exporter of Hydraulic Presses in India. We are established since 1975. We provide wide range of Hydraulic presses for user defined application. We provide complete design, supply, assembly and startup of individual line (turnkey plants) or presses in specific. Our expertise lie in the following areas:-

- High Pressure Laminates / Industrial Laminate - Particle board - MDF - Plywood / block Board - Flush door - Short Cycle (Low Pressure Laminate) - Rubber Makers of Hydraulic Machinery . . ! !

Product Sample

Product Category

CNC Punching Machine

CNC Waterjet Cutting Machine

Horizontal Bending Press

Hydraulic Angle-Flange Cutting Machine

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Hydraulic Press

Hydraulic Press Brake - N.C.

Hydraulic Press Brakes

Hydraulic Variable Rake Angle Shears

Jekson Hydraulic Ltd. is a quality driven company with ISO 9001 Certification. Our skilled workforce has a proven performance record in satisfying diverse needs of customers around the globe. The performance of the Jekson during the realization of complete plants or the press is turned into several advantages for the customer: - Functional reliability - Stable costs - Keeping to schedule - Profitability and operational safety - Few downtimes We have achieved Growth and Leading position in the market by :- Supplying Consistent Product Quality to our Valued Customers - Complying Requirement and continually improve the effectiveness of Quality Management System - Creating An Environment of Teamwork and Innovative approach We ask you to review the summary of our fabrication, machining, and assembly capabilities, and allow us to arrange a tour of our 300,000-square-foot manufacturing facility in Ahmedabad, India.

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GENERAL INFORMATION
NAME OF FIRM: JEKSON MACHINERY PVT LTD. ADDRESS: Registered office: Mfg. Of : Hydraulic Conventional / Non Conventional Press Brake, Shears Special Purpose Hydraulic Presses CNC Punch Press.

LOCATION

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Jekson Machinery Ptd. Ltd. Plot no.. 168, road no. 4 g.i.d.c. kathvada ahmedabad - 382430 Gujarat-India

BANKER: 1. Axis bank 2. Icici bank

AUDITORS: R.N.PATHAK

SIZE OF THE FIRM: Large scale unit

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JEKSON MACHINE LTD. REASON OF ENTERPRISE

The important reason behind the establishment of jekson machinery. was that they wanted to give more popularity to the core industry another reason of selection of this industry was cheap availability of labour as well as law transportation cost.

REASON FOR SELECTING THE LOCATION:(1) The raw material required by the company is easily available. (2) Infrastructure facility & power supply are also esily available because of G.I.D.C. area. (3) The company is located near the city so that banking facility is also available. (4) The company is situated near National highway so that there is no Transportation problem. (5) There are easily available cheap unskilled, semi skilled & skilled labours. (6) The weather is good for producing companys product. (7) Govt. provides subsidiary & some other benefit.

PURPOSE OF ENTERPRISE The important purpose is the export of the machinery. Enterprise also wanted to increase the employment opportunity in our country.

COMPANY MISSION
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Jekson machinery mission is to gear up our infrastructure meet requirement of the core sector industries. To achieve this we have quality products to the needs of the industries like fertilizers,chemicals,petrochemicals,power plants,atomic energy,space application, dairy,food processing, sugar, automobiles, line pipes,refineries, LPG terminals, ports, water mains of public utilities-catering to various high pressure /high corrosion critical applications.

COMPANY VISION Jekson machinery is dedicated to create increased value for its stakeholders. At Jekson machinery shall continuously endeavor to seek challenges of meeting the requirements of his customers, by acquiring and deploying modern technologies, processes and resources. Jekson machinery aims to attain paramount market position for its distinguished products.

ORGANIZATONS VISION
Jekson machinery will continue to maintain its leadership position in the refined & filtered edible oil.
Growing their share of the machinery business.

Focusing on cost competitiveness & productivity in all our operations.

Expanding the machinery market through broadening consumer appeal & geographic expansion.

BOARD OF DIRECTOR Companys Directors are experts in the diversified fields of engineering, human resource development, business strategy, finance and economics. They review all information relating to significant business decisions, including strategic and regulatory matters. Every member of the board, including the non-executive

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directors, has full access to any information related to the company. Mr.JAGDISH PANCHAL Chairman & Managing Director

Mr. Dipesh Mehta (Director) Mr.SHRADHDHA TRIVEDI -Secretory.

OUR VALUES
Integrity: Honesty in every action. Commitment: Deliver on the promise. Passion: Energised action Seamlessness: Boundary in letter and spirit Speed: One step ahead always.

ABOUT INDUSTRIES.
IN india there are so many company makes product same as jekson made. About engineering industries it is grpwing more & more nnow a days although in a competitive era in a market.i make a choice of some engeniering company who are performing well. WorldwideFacilityLtd Company Are Suppliers Of Surplus Automotive Parts, Industrial Products & Hydraulic Rubber Hose Products

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JEKSON MACHINE LTD.

We Sell For Export: Bearings Shocks & Struts Single Lead Wires Wire Sets O2 Sensors Spark Plugs V Belts... We are regularly Selling: brake pads, filters, hydraulics, ignition parts, rubber belts, rubber hose, spark plugs, surplus, wiper blades. Zone Hydraulic Pipes Trading Zone Hydraulic Pipes Trading exist in the modern advance technology era which primarily caters a wide variety of global services and suppliers of hydraulic pipes, valves, safety and security items, swimming pool products, pumps, water, heaters sani... Company are regularly Selling: filtration solutions, hydraulics services, hydraulic products, pumpsvalvesmotors, fittingsclamps, cylinderswet kit, tubespipes, enginesjcbcompressores, filters.
BabacanHydraulicMachineryIndustry

With the experience for over 6 years Hydraulic industrial sector, our firm has been exporting hydraulic gear pums and telescopic cylinders. All of our products are being produced using the latest technology with high quality materials. We have been e... Company are regularly Selling: hydraulics, pneumatics, fittings, hydraulic hoses, valves, gear pumps, hydraulic circuit components, pneumatic circuit components.

BUSINESS PRINCIPLES
Commitment to operational efficiencies & stakeholders value.

Continual improvement.

Delivering superior satisfaction to both internal and external customers.

Investing to develop & motivate organization employee.

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Providing effective customer care services.

Provide inputs for enriching technical interpersonal competence of the employees.

Provide necessary resources required for the quality management system to prove excellence.

Product Range

Jekson Machinery Pvt. Ltd is doing Manufacturing of: * Hydraulic Conventional / * NC Press BraZ * Shears, * Presses * Horizontal Bending Press,

ORGANIZATIONS OBJECTIVES

To provide effective customer care services.

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To monitor the processes to ensure safe environment.

To provide necessary resources required for management system to prove excellence.

To provide inputs for enriching technical and in competence of the employees.

INTRODUCTION OF OTHER COMPITITERS

There is largely number of competitors of machinery in the market before few periods there are few company in the market so that the particular time few competition in the market but today large competition in manufacturingmachine, sojekson machinery. suffered the big compaction in the market.

In short in the market machinery production is full with competition and large producer of that same product. Competitions in the market in machinery production are between these companies which are as under.

Nova hydraulic Blinds machinery Solitontech

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OBJECTIVE OF THE STUDY

The main objective of research is to analyze the comparative position of jekson brand in ahmedaad market in comparison of the players in the market. To find out the awareness, perception, satisfaction and acceptance level of the brand in the market.

SUB- OBJECTIVE

To know the best brand and the largest selling brand in the market.

To know the brand awareness among the consumers.

To find out how the respondents come to know about particular brand machinery production.

To increase sales of jekson machinery.

To various schemes been offers by the company.

To know the demand of jekson machine in ahmedabad district.

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OBJECTIVE BEHIND EACH QUESTON

Preferred type of machinery..

Preferred quality when purchase.

Duration of using the mentioned type of machine.

Customer satisfaction.

Customers perception about the quality of jekson machinery.

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Perception about the availability of jekson brand machinery.

Perception of customers about the price of jekson machinery.

Customers perception about the advertisement of jekson machinery..

Effectiveness of the advertisement of jekson machinery.

Recommendations to others.

Special features in jekson machinery

Customers suggestion, other than price reduction, for the company to increase its market share.

Marketing department structure

Marketing manager Assistant manager Sales people

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Coverage of the market

The coverage of the companys market is Gujarat. The most of the business of the company found in the Gujarat. The company also sales its product other part of India.

Market share of the company

Jekson has become Gujarats favorite machinery brand today with over 30% market share & Company is try to increase market share.

Marketing research & objective

A marketing research project might have one of the following three types of objective.

MARKETING RESEARCH
Marketing research is the systematic desing, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing to the company. Marketing research is essential for the company now a day. By way of marketing Research Company know their position in the market.

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The jekson Ltd. Is not following such kind of marketing research. The company has contect with the doctors who provide marketing information to them only by this way finds customer need MARKETING OBJECTIVE

The objective of exploratory research is to gather

preliminary information that will help define the problem and suggest hypotheses. The objective of descriptive research is to describe

things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. The objective of casual research is to test

hypotheses about cause and effect relationship.

RESEARCH PROCESS

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RESEARCH DESIGN
Research design is a plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. The definition consists of three important terms plans, structure, and strategy. The plan is an outline of the research scheme on which the researcher is to work. The structure of research is a more specific outline or the scheme and the strategy shows how the research will be carried out, specifying the method to be used in the collection and analysis of data.

TYPES OF RESEARCH DESIGN At the outset may be noted that there are several way of studying and tacking a problem. There is no single perfect design. As such, the researcher should not wait until he arrives at a unique and perfect research design. Research designs have being classified by various authors in different ways. Different types of research design have emerged on account of the different perspectives from which a research study can be viewed.

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However a frequently used classification system is to group research design in three broad categories exploratory, descriptive and causal. We have used Descriptive Cross Sectional Design.

DESCRIPTIVE STUDIES
Descriptive studies are under taken in many circumstances. When the researcher is interested in knowing the characteristics of certain group such as age, sex, educational level or income, a descriptive study may be necessary. Other cases when a descriptive study could be taken up are when he is interested in knowing the proportion of people in a given population who have behaved in a particular manner, making projection of certain thing; or determining the relationship between two or more variables. The objective of such a study is to answer the who, what, when, where and how of the subject under investigation. There is a general feeling that descriptive studies are factual and are very simple. This is not necessarily true. Descriptive study can be complex, demanding a high degree of scientific skill on the part other researcher.

CROSS SECTIONAL DESIGN

Descriptive design gives the present picture of the situation at a given point of time. A cross sectional study is a connected with a sample of elements from a given population. Thus, it may deal with house holding, dealer, retail store or other entities. Data on the number of characteristics from the sample elements are collected and analyzed. Cross sectional studies are if two types field studies and surveys. Although the distraction between them is not clear cut, there are some practical difference which needs different techniques and skills.

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JEKSON MACHINE LTD. DATA SOURCES

Once the researcher has decided the research design, the next job is of data collection. For data to be useful, our observation needs to be organized so that we can get some patterns and come to logical conclusions. Statistical investigation requires systematic collection of data, so that all relevant groups are represented in the data. To determine the potential market for a new product, for example, the researcher might study 500 consumers in a certain geographical area. It must be ascertained that the group contains people representing variable such as income level, race, education and neighborhood. The quality of data will greatly affect the conclusion and hence, utmost importance must be given to this process and every possible precaution should be taken to ensure accuracy, while gathering and collection data. Depending upon the resources utilized. Whether the data has come from actual observation or from records that are kept for normal purpose, statistical data can be classified in to categories: Primary and secondary. We have used primary data in our research.

Primary data sources; Questionnaire

Primary data is one which is collected by the investigator himself for the purpose of specific inquiry or study. Such data is original in a character and is generated by surveys conducted by individuals or research institutions.

Secondary data source ; company web-site

While going to collect secondary data I use company web site ,magazine,different book,srvey also.becase secondary data alreadt available somewhere else.

RESEARCH APPROACH
Basically, there are two approaches in collection of primary data.

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Observation Survey

We have used survey in our research. Survey: There are four methods by which data can be collected in a survey. The methods are Personal survey, Mail survey, Telephone survey and Computer survey. We have used Personal survey.

RESEARCH INSTRUMENT
We have used a structured questionnaire. Questionnaire constitutes the most prevailing method of information method among the communication method used. Both structured and unstructured questionnaire is used in marketing research. Different scale of measurement cam be constructed and used to capture appropriately the strength of audience response. A structured questionnaire is a formal list of questions framed so as to get the fact. The interviewer asks the question strictly in accordance with a pre arranged order. If, for example, the market researcher is interested in working the amount of expenditure incurred on different type of clothing i.e. cotton woolen or synthetic, by different households classified according to their incomes, he may frame a set of questions seeking this factual information. If the marketing researcher appoints some interviewer to collect information on his behalf, the interviewers are expected to adhere to the same order in asking the question as contained in the questionnaire.

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Structured questionnaire is one where the listing of questions is in a prearranged order and where the object of inquiry is revealed to the respondent.

SAMPLING TECHNIQUE
Sampling plays a vital role in carrying out any marketing research study. There would be hardly any marketing research study, which does not involve the use of sampling backbone of marketing research. A company selling particular brand of toothpaste and interested in knowing what portion of household in Delhi use its brand would involve the selection of sample of household. A market potential study aiming at finding the number, distribution and socio economic characteristics of potential customers of a product would define definitely involve the selection of some kind of sample. A company interested in introducing a new style of packaging for its product would be interested in knowing the reaction of its customers a study of which would require the selection of some type of sample.

THE SAMPLING PROCEDURE

We now turn to the sampling process. It is the procedure required right from the defining the population to the actual selection of sample elements. There are seven steps involved in this process. DEFINING THE POPULATION It is the aggregate of all the elements defined prior to selection of the sample. It is necessary to define the population in terms of (I) Elements, (ii) Sampling units, (iii) Extent, and (iv) Time. I have conducted the survey of market potentiality of jekson machinery on ahmedabad district. The specifications are as under: 1. Element: farmer & builder.

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2. Sample units: 3. Extent 4. Time shopper than distributor. ahmedabad district. 21 days (05th Nov. to 25th Nov., 2007)

FRAME IDENTIFYING THE SAMPLING

The sampling frame should be so selected which consist of almost all the sampling units. Though it is not possible to have one to one correspondence between frame unit and sampling unit, however, we should choose a sampling frame which yield unbiased estimates with variance as how as possible. I have chosen urban and areas of ahmedabad district as my sampling frame viz.

SPECIFYING THE SAMPLING UNITS

The sampling units are the basic units containing the elements of target population. If one wanted a sample of housewives, it might be possible to have access to such a sample directly. However, it might be easier to select the farmer as sampling unit and then interview housewives in each of the selected farmer. The sample unit in my research is farmer & distributor.

SPECIFYING THE SAMPLING METHOD

The sampling method indicates how the sample units are selected. The most important decision in this regard is to determine which of the two probability or non probability sample is to be chosen.

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I have used non probability quota sampling. (Quota: Taluka places) Quota sampling is one of the most commonly used sampling methods in marketing research study. Here the sample is selected on the basics on certain basic parameter such as age, sex, income, and occupation that describes the nature of population so as to make it representative of the population. The investigator or field workers are instructed to choose the sample that confirms to this parameter. The field workers are assigned the quota of the number of units satisfying the required characteristics on which data should be collected. However, before collecting data on these units the investigator are supposed to verify the unit qualify this characteristics.

DETERMINING THE SAMPLE SIZE

One has to decide how many elements of the target population are to be chosen. I have chosen a sample size of 100 respondents. Place DHATALODIYA SOLA-SATADHAR Total Sample size 60 40 100

SPECIFYING THE SAMPLING PLAN

This means that one should indicate how decision made so far is to be implemented. All expected pertinent issue in sampling survey must be answered by the sampling plan.

The sampling plan is as under

SELECTING THE SAMPLE This is the final step in the sampling process. A good deal of field work and office work is introduced in the actual selection of the sample elements. However it depends mainly upon the sampling plan and sample size required.

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There are four methods by which respondents can be contacted. The methods are Personal interview Mail interview, Telephone interview Computer interview. We have used Personal interview.

ASSUMPTION OF THE PROJECT

While preparing this project report I have assumed quite a number of things which are as under:

The respondents are the perfect sample of the population. FARMER is the only purchaser of the machinery. Branded machines used in semi urban and urban areas, in rural areas mostly unbranded machine is used.

The respondents give truthful answers to the question without any biases. There are external factors (environment) affecting to the purchase of machinery..

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CONSUMERS POINT OF VIEW Que.1 Find the customer preference and consumption rate of different machine brand in respondents.
This the first question of the questionnaire. Its objective is to use jekson machinery at farm & at other. BRAND OF MACHINE JEKSON MACHINE SOLITONTECH NOVA HYDRAULIC BLIND MACHINE PERCENTAGE 38 12 23 27

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INTRAPRETATION:
From the above graph we can conclude that 38% of respondent prefers JEKSON MACHINE, 12% prefers SOLITONTECH, 23% prefers NOVA HYDRAULIC, and the remaining 27% prefers other brands of BLIND machinery..

Que.2 Find the awareness of jekson among respondent.

This is second question of questionnaire. Its objective of using jekson machinery.

AWARENESS YES NO

PERCENTAGE 43 57

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INTRAPRETATION:From the above graph we can conclude that 43% of respondent are aware of the jekson machine while only the 57% of the respondent are not aware of the product.

Que.3 Find the products of jekson known to the respondent

This is the third question of the questionnaire, its objective, types of prodct CNC Punching Machine CNC Waterjet Cutting Machine Horizontal Bending Press Hydraulic Angle-Flange Cutting Machine Hydraulic Press Hydraulic Press Brake - N.C. Hydraulic Press Brakes percentage 23 16 7 17 43 38 36

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Hydraulic Variable Rake Angle Shears 27

INTERPRETATION:From the above graph we can conclude that among the total respondent, 23 of the total respondent are aware about the CNC WATER PUNCHING MACHINE, 16 of total respondent are aware of the CNC Waterjet Cutting Machine ,7 are aware of the Horizontal Bending Press, 17 are aware about Hydraulic Angle-Flange Cutting Machine,while 43 are Hydraulic Press & 38bare aware about Hydraulic Press Brake - N.C. & 36 are Hydraulic Press Brakes atlast 27 are about Hydraulic Variable Rake Angle Shears

Que.4 Find the machinery of jekson they use?

This is forth question of the questionnaire. And its answer required giving in two options that are yes and no which is opposite word. A main objective of the question is to find the customer satisfaction in the research area. types of prodct CNC Punching Machine CNC Waterjet Cutting Machine Horizontal Bending Press Hydraulic Angle-Flange Cutting Machine Hydraulic Press Hydraulic Press Brake - N.C. Hydraulic Press Brakes 12 4 16 21 57 46 39 usage

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Hydraulic Variable Rake Angle Shears 25

INTERPERATION:From the above graph we can say that among respondent 5% who prefers to use the CNC WATER PUNCHING MACHINE, 2% of total respondent are using the CNC Waterjet Cutting Machine ,7% are using the Horizontal Bending Press, 10% are used Hydraulic Angle-Flange Cutting Machine,while 26% are Hydraulic Press & 21%b are used Hydraulic Press Brake - N.C. & 18% are Hydraulic Press Brakes atlast 11% are about Hydraulic Variable Rake Angle Shears

Que.5 Find whether the customers are satisfied with the price of jekson?
This is the fifth question of the questionnaire the objective of the scale is to find that information related customers perception about the quality of jekson machine.. So this type of the question help in collecting the information forms the market. SATISFACTION Yes No
60 50 e l t i T s i x A 40 30 20 10 55 45

55 PERCENT AGE 45

PERCENTAGE

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Yes 55 No 45 PERCENTAGE

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INTERPRETATION:From the above graph we can conclude that 55% of respondents are satisfied with the price of jeksonwhile 45% of respondents are not satisfied with the price.

Que.6. Find the consumer satisfaction with jekson machinery.. HYDRAULIC PRESS BRAKES
PARTICULARS YES NO PERCENTAGE 68 32

INTERPRETATION

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From the above we can conclude that 68% of the customers are satisfied with the price of the jekson PRESS BRAKES. While 32% are not satisfied with its price.

HYDRAULIC RAKE ANGLES

PARTICULARS YES NO

PERCENTAGE 58 42

INTERPRETATION From the above we can conclude that 58% are satisfied with the price of the HYDRAULIC RAKE ANGLES while 42% are not satisfied with its price.

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Que.7 Find the rate of respondent exposed to the advertisement

This is the SEVENTH question of the questionnaire, its objective perception about availability of JEKSON MACHINERY.in determine of particular area. Exposure Yes No Percentage 82 18

1.2 1 0.8 0.6 0.4 0.2 0

INTERPRETATION:From the above graph, it can be concluded that out of the total respondents 82% of the total respondents are exposed to the advt. of the tirupati oil while 18% are not exposed to it.

Que.8 Find the rate of source by which the customers are exposed to the advt. at maximum level

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This is the eighth question of questionnaire. Objective of this question is to find out that price level of the product of jekson machine, and its answer is required to gate in the three option that are High, Affordable, or it is Low. Customer can purchase because its price also so by this question I find out company by changes it price of the product or not. Media T.V. Newspaper Radio Hoardings Percentage 64 55 9 21

Percentag e
70 60 50 40 30 20 10 0 64 55

e l t i T s i x A

21 9

INTERPRETATION:

T.V. Newspaper Radio Hoardings Percentage 64that 64% of respondents are exposed to advertisement through T.V., 55 9 21 From the above graph we can conclude

55% are exposed through newspapers while 9% through radio and 21% through hoardings. Que.9. Find the proper promotional tools which the customer prefer. PARTICULARS Free home delivery Discount offer (250Rs. off) Discount coupons (30days) PERCENTAGE 55 35 10

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INTERPRETATION: From the above graph we can conclude that consumer are accepting free home dilevery than discount.from graph 55% are accepting free home dilevery while 35% are discount.

STRENGTHS
It is Gujarats largest MACHINERY PRODCTION. JEKSONhas created one image as trustable brand in customers. Company posses an good reputation in the market. Company provides value of money to its customers.

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It provides high quality product. It has strong distribution channels. Super active org. work

WEAKNESS
No replacement for the spoiled product given to the retailers. Fewer margins in the MACHINERY . No promotional scheme being offered to customers. Non availability of jekson machinery is the main reasons for customer for purchase of alternative who actually wants to purchase jekson machinery.

The delivery of the jekson o is uncertain and not at proper time. At the time of season there creates shortage of jekson machine.

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Company cannot solve problems of the customers.

OPPORTUNITY
Company having reputed brand name so it can easily capture large market. Many areas still uncovered by the firm. The goodwill created by the firm as jekson is very helpful to the company to increase its sales and market share.

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THREATS
Competitors are highly promoting their product with different scheme given to the dealers are willing to keep stock and promote the sales. Competition from large competitors. Lost sale may be major problem in future. Competitors provide fast and connivance service and create loyalty to retailers.

FINDINGS
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Quality is the foremost criteria which the customer of jekson machine consider while purchasing. Most of the customers of jekson are satisfied with it. The reach of advertisement media used by jekson is below satisfactory level. There is a good effect of the advertisement of jekson. jekson is easily available in market. Customers are completely satisfied with the quantity packing available of jekson. Most of the customers of jekson will recommend it to others. Quality and health maintenance is the main reason behind the recommendations. The major competitors of jekson are nova and solitontech.. Loyalty to the brands prevails in the oil market. Majority of non users are aware of jekson. Non users have seen the advertisement of jekson. All the advertisement media used by jekson are effective. There is not proper awareness about the tirupati groundnut oil available in the market. The consumers prefer to have the lower prices than the existing one. The packing is very attractive.

SUGGESTIONS

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There is not good performance by distribution members there should proper over distribution network. Company has to look after its distribution channel, because company is also having problem in distribution in many areas because there are less numbers of distributors who are not able to cover the areas which are allotted to them. Company has to increase the number of area delivery agent in order to distribute the machinery properly and timely. The firm should do more marketing through the medium of advertising because it is seen in the survey that the more stress is given on television; magazine and other sources like outdoor advertisement. . Heavy discount should be given to farmar and corporate because they are the bulk purchaser. Supply of products should be increased during the season. Distribution network should be expanded any new market should be developed. AHMEDABAD is vast, so meeting each and every one is impossible, so through the medium of broadcasting the company must make aware of the product to the people. The firm must try to give its best Effective strategies should be implemented to convert the non-users to the regular users of the jekson machinery.

The firm should try to stop the profiteering made by the retailers. The firm must advertise in such a way that it gets fixed in the mind of the people so the users do not get switch over to another machinery.

LIMITATION
Any things have its own limitation so this project has also little limitation which is as under.

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JEKSON MACHINE LTD.

One and big limitation of the project is that I am taking few sample for the research and also it is on the particular specified area only. I am taking sample from the dhatalodiya and sola in ahmedabad district research purpose so it is not enough for taking any decision so it is limitation for that. Here time limit is also fixed so it is one limitation of the project. I am assume that all respondents gives the answer is right but in some time it is wrong even so it be as an limitation also of the projects. I am choosing sample for the research by the use of non probability sampling so there are not equal chance for the selection as a sample so some time it is be as a limitation. I am using word Hing in the questionnaire so it is not proper word for that but its real word is Asafetida because Hing is a popular word for that.

CONCLUSION
I am completing marketing research report of the jekson machine Pvt. Ltd as on the subject of customer satisfaction from the 15th Nov to 15th Dec for the period of 30 days. I am getting lots of experience by this marketing research report. From the some what are good and some are bad but in short I gate lots of knowledge by this report that is useful for me in the time of my job. By the marketing research report I can get

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knowledge of jekson machine Pvt. Ltd as well as other competitors and the market situation & position of present times. I am thankful to jekson machine Pvt. Ltd. because the main purpose of the marketing research is to develop student practical training of market which may not be get by only through books. Thus I can get lots of knowledge by this research. I have found out that the products of jekson machine Pvt. Ltd are of best quality ad at a reasonable price so that is beneficial to both customers and society. So these types of company protect to the customer and the customer of such company is highly satisfied with its product.

BIBLIOGRAPHY
Source: personal interview by questionnaire By self Source: website www. jekson machine.com www.marketing teacher.com G OOGLE SEARCH Source: Marketing Management

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By Phillips Kotller Published by TATA McGraw HILL Thompson and Strickland. Strategic Management, Thirteenth Edition. By Tata Mc Graw-Hill Publishing Company Limited.

ANNEXURE

This survey is being conducted by student of college of computer & management studies vadu.

The information provided by you will be kept confidential and will be used only for the Academic purpose only. Personal Details Name:______________________________City: _____________________

Gender: Male Female

Age: ________________

Occupation: Businessman Service Person Student Others Monthly Income: Rs.5000 Rs.5000 to Rs.10000

Rs.10000 to Rs.15000 > Rs.15000

Que.1 Find the customer preference and consumption rate of different machine brand in respondents ?
JEKSON O SOLITONTECH NOVA HYDRAULIC BLIND MACHINE

Que.2 Find the awareness of jekson among respondent? YES Que.3 Find NO the products of jekson known to the respondent? 47

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CNC PNCHING MACHINE CNC WATERJET CUTING MACHINE BLENDING PRESS HYDRALIC ANGLE

HYDRALIC ANGLE HYDRALIC PRESS BRAKES N.C.

HYDRAULIC PRESS BRAKES.

Que.4 Find the machinery of jekson they use?

CNC PNCHING MACHINE CNC WATERJET CUTING MACHINE BLENDING PRESS HYDRALIC ANGLE HYDRALIC ANGLE HYDRALIC PRESS BRAKES N.C. HYDRAULIC PRESS BRAKES.

Que.5 Find whether the customers are satisfied with the price of jekson? COLLEGE OF COMPUTER & MANAGEMENT STUDIES, VADU 48

JEKSON MACHINE LTD. YES YES NO NO Que.6. Find the consumer satisfaction with jekson machinery?

Que.7 Find the rate of respondent exposed to the advertisement? YES NO

Que.8 Find the rate of source by which the customers are exposed to the advt. at maximum level?
T.V. RADIO NEWSPAPER HOARDING

Que.9. Find the proper promotional tools which the customer prefer?
DISCONT COUPON FREE HOME DELIVERY DISCOUNT OFFER

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