FRANK DAVID CARVALHO

Fanwood, New Jersey 07023 1.917.601.8476 frankdavidcarvalho@gmail.com CATALYST FOR MARKETING & COMMUNICATION INNOVATIONS FOR OVER 20 YEARS Strategic marketing and communications leader recognized for He truly loves his job and it is demonstrated
award winning initiatives over 20 years that have made fortune 500 & local brands grow stronger while increasing profits and exceeding targets.

BRAND MARKETING & COMMUNICATIONS LEADER

Trusted steward of marketing budgets who managed brand portfolio

budgets exceeding $35 million, territories consisting of 26 countries, across 14 industries and both B to C and B to B areas ties with media, customers, employees and community while serving on industry bodies as the Advertisers Association, the Adverting Association and the American Chamber of Commerce.
Areas of ExpertIse Advertising Creative Brand Building CRM & Integrated Communication Cross Functional Collaboration Customer Engagement Innovations Marketing Strategy Development Media Management Partner Management Promotion & Sponsorship P&L Optimization Revenue Growth Team Building, Win/Win Negotiations

by the outstanding results he continually gets. He is a great people manager and is very professional with clients. He is one-of-akind. Norm Yustin - President Euro RSCG Chicago

Respected adverting industry representative skilled in cultivating brand, and the talent to turn that knowledge
into successful communication strategies and campaigns, make Frank a marketers marketer. Michael Horton - CEO Symblaze Frank is a very motivating Director who makes sure that both creativity and business results are at the center of all the work he does Jane Wagner - CEO Saatchi & Saatchi

A deep understanding and appreciation for

EXECUTIVE PERFORMANCE HIGHLIGHTS

COST REDUCTION SYSTEM OPTIMIZATION BUSINESS GROWTH CREATIVE ENGAGEMENT MARKETING INNOVATIONS SYSTEMS BUILDING BRAND IMPROVEMENT CREATIVE LEADERSHIP VIRAL WORD OF MOUTH
Reduced the costs of marketing communication by -14% YOY while growing share Vodafone Saved GM over $3 million creating a new dealer communications structure in 26 countries Grew the Leo Burnetts business by 18% and Philip Morris business by 22% Expanded IKEAs sales +42 with a Cannes Gold Lion & Grand Prix Effi winning campaign Improved key IKEAs brand performance by creating a # 1 rated home TV program Developed & maintained Hungarys largest CRM system for a FMCG product portfolio Improved a brand through a branded entertainment initiative for SAB -top 10 music single Improved brand likeability by 5% with Cannes Silver Lion winning campaign for P&G Created a top 10 ten most viewed European TVC which became viral & is still receiving hits

INDUSTRY EXPERIENCE
Alcoholic Beverages Automotive Aviation Banking Beverages Broadcast Media Consumer Electronics Diageo, SAB/Miller General Motors KLM Nationwide, Boston 5 Coca-Cola UPC, Radio Kolor, Ale Kino SONY, Samsung FMCG Food Home Furnishing Pharmaceuticals Telecommunications Tobacco P&G Keebler, Nabisco, Pillsbury , UB IKEA GSK, Schering-Plough Merck, Novartis Telenor, Vodafone Philip Morris, BAT

Frank David Carvalho

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Marketing & Communications Expert

PROFESSIONAL HISTORY BRAND MARKETING & COMMUNICATIONS DIRECTOR

Czech Republic 2008-2010 Vodafone, the world's leading mobile company with $1.17 billion revenue & 2200 employees in the Czech Republic

Drove Brand Stewardship by developing & implementing brand strategies & guidelines, providing brand
support, leading internal Vodafone brand evangelism & training cross-functional staff

Developed Successful Marketing Communications by managing 6 agencies and other vendors for
creation of innovative and effective communications, collaborating with crossfunctional teams to generated new customers and +15% increases in Brand Appreciation indexes

Spearheaded Budget Development by managing a $35 million communications budget for both business to
business and business to consumer activities in media planning, events, ATL, BTL, CSR, direct marketing, merchandising, retail, sponsorship, digital, customer experience, & social media achieving growth in priority areas during a recession.

Managed & Developed Human Resources by restructuring, hiring, firing, motivating, & directing a team of
30 FTEs

Managed Department P&L by driving down department costs 26%, by focusing on greater ROI investment,
renegotiating contracts with top 10 partners, developing a 33% faster to market campaign development approach and better staff costs management

Drove Cross Functional Customer Centricity by creating a new customer experience function that drove
significant changes in communications, customer service and marketing initiatives

Initiated New Revenue Ideation by introducing new major revenue ideas including a location based system
for advertising with a 3 year ROI Australia Hungary Poland Germany 2011-Present 2003-2008 1996-2002 1994-1996 Leo Burnett Worldwide is the 9 largest global advertising network with $1.6 billion revenue & has most recently been awarded the Cannes Grande Prix in 2011
th

REGIONAL GROUP BUSINESS DIRECTOR CLIENT SERVICES/REGIONAL ACCOUNT DIRECTOR GROUP ACCOUNT DIRECTOR INTERNATIONAL ACCOUNT MANAGER

Drove Regional Communication Strategy in Australia/New Zealand/Pacific Islands to create strategy and
communications platforms to both consumers and trade that ultimately lead to sales.

Managed Senior Client Relationships for GM CEE, IKEA, P&G, KLM CEE, SONY, Pillsbury, Philip Morris,
SAB/Miller, & Diageo driving growth in client satisfaction ratings grew year on year.

Created International Marketing Communications with a combined budget of over $40 million and
planned ATL, BTL, Direct, Packaging, Events, Naming, Gorilla and Social Media initiative to drive brand growth and preference.

Managed Regional Businesses by directing marketing communications teams in 26 emerging market

countries on 3 brands for GM and 9 countries for KLM, managed the creative development, budgets and reporting for over 2000 GM dealers & ran the Philip Morris business in Romania from 2006 to 2008.

Managed Human Resources of 14 FTEs locally & approximately 50 FTEs virtually region-wide while reducing
turnover.

Negotiated Contracts for local & international client and suppliers of multi million dollar proportions

Frank David Carvalho

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Marketing & Communications Expert

Launched New Division called ARC Integrated Communications focusing on CRM, built Hungarys largest CRM
system for a FMCG product portfolio

Managed Client P&L that accounted for 56% of the agencys revenue Built Strategic Partnerships with media and Polands # 1 commercial network resulting in producing a #1
rated TV Home Furnishing show which ran for 2 years, a market first in branded entertainment

Generated Consumer Interest by creating over 20 award winning campaigns in various categories for TVC,
Print, Radio, Direct Marketing, Alternative Media, Effectiveness, & Media Usage.

Grew Business by expanding this companys operations in the newly emerging Eastern Europe, Middle East &
Africa region, a 52 market growth region, by providing communications training, strategy, research, media, creative consulting & analysis which would accounted for 90% of the German companys client growth at the time . Additionally, increased GM year on year revenue with +80% for additional scope won

EARLY PROFESSIONAL HISTORY

Marketing Analyst Trade Marketer Sales Representative Marketing Coordinator Marketing Assistant Research & Sales Analyst Merck Coca-Cola Nabisco Filene's G & J Greenall Schering-Plough Pharmaceuticals Beverages FMCG Retail Alcoholic Beverages Pharmaceuticals Germany Germany USA USA England USA 1994 1994 1990 1989 1988 1986,87 A solid marketing foundation created early on by working in sales, research, trade &marketing in a variety of industries.

LANGUAGES
English German Polish

AWARDS
1 Gold, 1 Silver and 2 Bronze Cannes Lion 1 Grand Prix Effie, 3 Gold Effies, 2 Bronze Effies Top 10 European Viral AD 2 Grand Prix Direct Marketing Awards Over 20 Individual Creative Awards Vodafone Global Awards for Best Print, Best Media Agency of the Year CEE 1999-2001 Agency of the Year Hungary 2007 & 2008 Agency of the Year Poland 1997, 1998, 1999, 2000 Rotary International Professional Exchange Award

EDUCATION
Master of Business Administration and German Pepperdine University & European Business School Cum Laude Bachelor of Science-Business Administration Marketing Northeastern University Cum Laude

INTERESTS

Traveling, Sci-fi

Media

Cultural Differences

Scuba Diving

New Media

Gaming

Tennis

ENTRPENURIAL EXPERIENCE
Bar Owner Creative Freelance Talent Agency Owner Photography Agency Owner Illustration Agency Owner

REFERENCES
Creative: Professional: www.youtbue.com/FRANKDAVIDCARVALHO Upon Request

Frank David Carvalho

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Marketing & Communications Expert