From the Editors

Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence

Jonah Berger

The author of “Contagious: Why Things Catch On” will alter how you see those around you — and yourself — with this book. Maybe you’ve learned to be wary of ads and their obvious manipulations, but do you know what else influences you (and how)? Find out here.

Scribd Editors

Invisible Influence