42 min listen
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
ratings:
Length:
29 minutes
Released:
Mar 18, 2016
Format:
Podcast episode
Description
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts. Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.
Released:
Mar 18, 2016
Format:
Podcast episode
Titles in the series (100)
#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?: Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is. In this episode of Building a Story Brand, Donald Miller sits down with... by Business Made Simple with Donald Miller