Blogger Elise Blaha Cripe, founder of Get to Work Book, has experimented with a variety of DIY projects - scrapbooking, letterpress prints, wedding invitations...you name it, she’s done it. But how did she figure out exactly what product she wanted to create? Step by step, she explains what specific goal led her to quit her retail job, what social platforms she uses to market her business, and what she tells herself to break through mental barriers.