37 min listen
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EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy
Currently unavailable
EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy
ratings:
Length:
38 minutes
Released:
Oct 24, 2017
Format:
Podcast episode
Description
Are your traditional, proven copywriting methods actually working? Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages. IN THIS EPISODE YOU’LL LEARN: How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy. Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared). Why the “short and sweet” ad copy may not be the best approach.
Released:
Oct 24, 2017
Format:
Podcast episode
Titles in the series (100)
Episode 208: Facebook Advertising: What’s Working Now: This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and... by Perpetual Traffic