68 min listen
Hooked: How to Create Habit-Forming Products with Nir Eyal - I Love Marketing Episode #290
FromI Love Marketing
Hooked: How to Create Habit-Forming Products with Nir Eyal - I Love Marketing Episode #290
FromI Love Marketing
ratings:
Length:
15 minutes
Released:
Mar 13, 2017
Format:
Podcast episode
Description
Discover How to Build Habit-Forming Products, How To Create Desire, Engagement and more with Nir Eyal. Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He’s the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Here’s a glance at what you’ll learn from Nir in this episode: How Twitter, Instagram and Facebook build addictive products and services Nir explains the 4 steps you need to build habit-forming products How to get people so hooked on your product that they won't stop using it even if a ""better"" product comes along Put these 3 types of rewards into your products to make them irresistible The Power Of The Unknown: How to manufacture desire and engagement" Shownotes and links from this episode can be found at: www.ilovemarketing.com/290
Released:
Mar 13, 2017
Format:
Podcast episode
Titles in the series (100)
The One Where We Play Yellow Pages Roulette - I Love Marketing With Joe Polish And Dean Jackson - Episode #7: Dean's first thought when the yellow pages arrive on his doorstep Joe shares his "how to think in copy headlines" approach Dean shares "how to think about target markets" approach PLUS: an awesome ready-to-steal idea for anyone in the aquarium bi... by I Love Marketing