53 min listen
SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing
FromShopify Masters
ratings:
Length:
50 minutes
Released:
Apr 5, 2016
Format:
Podcast episode
Description
On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.
In this episode you'll learn:
How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
In this episode you'll learn:
How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
Released:
Apr 5, 2016
Format:
Podcast episode
Titles in the series (100)
Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year: In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: 1. Why you might want to be careful about starting a business around a passion. 2. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business. by Shopify Masters