Hey there! I have a fun topic to cover in today's episode: The Online Entrepreneur's Worst Nightmare. (Cue spooky music.) Sorry...I couldn't resist. Blame the post-Halloween sugar overload. The actual topic is how to keep your Facebook account from getting shut down. Now, this is a topic that I know truly does scare some of you...maybe you've received warnings from Facebook about your content, or maybe you know somebody whose account has been shut down. I know how upsetting this can be, not just to the people it occurs to, but to every other online entrepreneur in their community. It's just like that feeling when someone you know gets their house or car broken into. Suddenly it feels like the whole world is out to get you. I don't want you going through your business day freaking out about this. That's why I'm devoting this episode to defusing the scare out of this "nightmare." Seriously...breathe. It's going to be OK. EPISODE FREEBIE Get Amy's 10 Commandments of Protecting Your Facebook Ads Account FREE DOWNLOAD There's nobody who knows more about protecting your Facebook account than my friend Rick Mulready. Much of the credit for today's episode goes to him. When I was talking to Rick about this issue, the first thing that came up was how often Facebook's ad guidelines change. If you've ever felt like the old FB is a little trigger-happy on the guideline updates, you're not crazy. Not only do the guidelines change very often, but they're always couched in vague verbiage. It's just not a simple "Don't do this, this and this" with Facebook. Rick told me that it's important to understand the foundational principle of Facebook's guidelines. For them, it all comes down to creating a great user experience. In other words, Facebook wants to protect all Facebook users from feeling lied to, "sold to," bullied, harassed...you get the picture. If you're thinking, "Amy, I would never lie to my audience!" ... believe me, I know. And I'm on your side. But Facebook is going the extra mile to protect users from people who do lie. So they're not letting people make bold, specific promises to our audience about concrete things (like saving money, making money, losing weight, etc.). And they're not letting us use highly specific imagery that suggests these things (like images of idealized body types, huge stacks of cash, etc.). Why? Because some people hear/see those things on the internet and feel bad about themselves. And feeling bad is not a good user experience. So what is an online entrepreneur to do? Answer: get creative! (Click Here to Listen to the Full Episode!) As you're reading through the list of ten tips about protecting your Facebook ads account, try to adopt an innovator's perspective. Rather than feeling defeated, think about how you can beat Facebook to the punch by creating content that makes all users feel amazing, hopeful, inspired, uplifted. That's a win for everybody--Facebook, your audience, and you. Tip #1: Add a privacy policy to your registration page. If you’re running an ad to a page where you're collecting name/email (or any information) from people, you need to have a clear explanation of what you will/won't be doing with the information you're collecting. We explain a lot more about how to do this in the full episode. Click here to listen now. Tip #2: Disable all pop-ups on the page where you are sending your ad traffic. A lot of people will send Facebook ad traffic to a blog post. Facebook loves this (because users don't have to opt-in to get the content), but what they don't love is if a pop-up ad shows up 20 seconds after the user clicks. Pop-up ads have a bad rap, what can I say? Tip #3: Pay attention to your reputation on Web Of Trust. This is a third-party reputation site that Facebook looks at frequently to decide if an account should be shut down. It's an extra step, but checking yourself out on Web of Trust can let you know if you're building up a negative reputation somehow...and can save you a lot