Steve was part of the original Eloqua team in the early 2000s, now he is the CTO of Nudge.ai. In this episode, we talk about: How can you build and measure your business relationships? The landscape of sales tools, and the evolution of the sales process beyond alligator emails. Will there be a standard best practice approach for sales teams? Sharing insights in a genuine way without being annoying Selling a like to have solution vs a must-have solution