Tiffani Bova is author of “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business.” She has a unique background, with 20 years of experience spread between start-ups and fortune 500 companies. Tiffani has put together a first hand look at what it takes to start and run a successful business as an entrepreneur. How did Tiffani get her start in business? Early in her career she would ask executives and CEO’s constantly for little tid-bits of knowledge–she wasn’t afraid to step out of her comfort zone and ask for help. That feedback and confidence building was the cornerstone to becoming who she is today. What gave Tiffani the courage to talk to these leaders and say “please help and give me some advice?” Sports played a huge role. Win or lose, she learned how to conduct herself and hold her head high no mater what the turnout of a game was. Growth IQ is a dense book with many case studies. Tiffani researched about 30 companies from all backgrounds including Kylie Cosmetics, Honest Co., and Under Armor–using them as examples to show how to build and sustain successful businesses. She also shows companies hitting forks in the road and how they overcame. Every case study may not be useful to everyone but there are lessons to be learned from all. Tiffani stresses that it is sometimes the little changes made that make all the difference between a failed venture or a successful one. What are some good questions to reflect on if your business is not where you think it should be?: Is the order you are presenting your product off? Are you selling to the wrong demographic? Are you giving customers the wrong experience? In this episode of Trend Following Radio: Flexing your confidence muscle The power of now Selling to your demographic Buddhism Growing a business