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AAH #211 - Small Buicks Drive Big Sales

AAH #211 - Small Buicks Drive Big Sales

FromAutoline After Hours


AAH #211 - Small Buicks Drive Big Sales

FromAutoline After Hours

ratings:
Length:
62 minutes
Released:
Sep 20, 2013
Format:
Podcast episode

Description

Buick has been on a winning streak, but how will the brand keep it up? Well, marketing is sure to play a big role in GM's strategy, and to that end we've invited the Product Marketing Director for Buick, Roger McCormack, to join us this week. You can bet we'll also get to the hot topics of the moment including host John McElroy's impressions from the Frankfurt Motor Show -- he's got news about designer Peter Horbury and Valeo's tiny lidar sensor. Plus, some racing scuttlebutt: Juan Pablo Montoya will be making his return to IndyCars next year with Penske Racing. All that and much more as John is joined by Peter De Lorenzo, the Autoextremist, and Mark Phelan from the Detroit Free Press.
Released:
Sep 20, 2013
Format:
Podcast episode

Titles in the series (100)

The show for those who are more than just car enthusiasts, but are also enthusiasts for the automotive industry. Join us as we talk shop with the top designers, chief engineers and product planners about the latest vehicles they’re bringing to the market.