This week we invite Tom Kowaleski into the AAH studio. Tom's the VP of Corporate Communications at BMW, and we'll be asking him what's up with this whole "Joy" thing anyway? And, what will it take for BMW to overtake Lexus in the luxury segment? As always we'll be tackling the latest news as well including Hyundai's goal of a 50 MPG fleet average by 2025, GM's investment into Bright Automotive and July sales numbers. John McElroy's in studio with Peter De Lorenzo, the Autoextremist, and Jeff Green from Bloomberg News.