13 min listen
Autoline This Week #1640: Retooling the Standard
Autoline This Week #1640: Retooling the Standard
ratings:
Length:
27 minutes
Released:
Sep 28, 2012
Format:
Podcast episode
Description
It used to be a Cadillac world. Recognized as the top luxury car, its name became synonymous with the best of anything. But then came the 1980s with production issues, an aging demographic and worse, competition from around the world. Suddenly, as Eric Burdon and The Animals sang, their best just wasn’t good enough. For 5, 10, 20 years, the brand wavered until the latest models have shown a bit of life. The man in charge of restoring the luxury nameplate to the top is Don Butler, VP of Global Marketing for Cadillac. He is John McElroy’s special guest on Autoline This Week. Joining the panel are Tim Higgins from Bloomberg and Aaron Bragman from IHS Automotive.
Released:
Sep 28, 2012
Format:
Podcast episode
Titles in the series (100)
Autoline EXTRA #1236: Rob Moran: On this edition of Autoline EXTRA, the product and technology PR manager of Mercedes-Benz USA, Rob Moran, explains what kind of planning goes into a press event. Such as, when planning starts, how a location is chosen and how many different people are... by Autoline This Week