Julian Awad on Backyard Riches and SPIN Farming Taking a Small Plot and with Intensive Farming generate income. Julian experienced entrepreneurship early at the age of 12 when he first started importing candy from Singapore to Malaysia where his family was living at the time. At 19 he started his first company in real estate. Since then, his interest for business and social responsibility has taken him from refugee trips in Sumatra, Indonesia to driving new innovative genetic risk assessments. It was while working with Google on marketing and advertising, that Julian realized the need for marketing agencies which focused on a Return On Investment or were performance oriented.  Eventually he formed JSA Interactive Inc. to meet the growing demand for his marketing and commercialization services. Julian has over 15 years of professional experience in marketing, strategic planning, project management, and internet technologies. He also has 10 years of entrepreneurial experience in marketing companies, launching consumer focused internet startups, and financing small businesses. He states his greatest achievements are finding and marrying his wife/best friend and having his new son and twin daughters. IN THIS PODCAST: Greg talks to Julian Awad of Backyard Riches, who breaks down some of the intricacies of turning a backyard plot into a profitable urban farm business.  As an entrepreneur who has figured out how to turn ideas into businesses, Julian describes the models that he offers to help urban farmers become successful in a sustainable way.  The method of Small Plot INtensive Farming is the new way of being a farmer – especially in urban areas. Go to www.urbanfarm.org/blog/podcast/ to see our list of podcast and to sign up for weekly updates.