Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why using social media doesn't mean a focus on driving traffic anymore How transparency of operations leads to content gold for social marketing Why embracing the rise of social video means tossing that landscape option How time spent on cultivating organic content leads to successful paid content in the long run Why increasing engagement means posting less on social   Resources Brian Peters on Twitter: @Brian_G_Peters Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog The Science of Social Media Podcast The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare Twitonomy Seartwi   Visit SocialPros.com for more insights from your favorite social media marketers.