Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why finding the right social platform for your brand means understanding the audience of each platform and how it fits with your product How looking at the context, not the brand, leads to deeper and more insightful consumer research Why the rise in stories as social conversations means a decrease in the effectiveness of social listening tools How conversation research leads to data that makes a difference Resources Jason Falls on Twitter: @JasonFalls Conversation Research Institute on Facebook, LinkedIn, and Twitter Social Pros 14 - Jason Falls, Social Media Explorer Visit SocialPros.com for more insights from your favorite social media marketers.