22 min listen
The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
ratings:
Length:
34 minutes
Released:
Sep 6, 2017
Format:
Podcast episode
Description
On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads. In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close. Good times, indeed... Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode. On the Show Today You’ll Learn: How scaling our ads affected the delivery of the existing ads that were running Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling What to do when you get into what I call Facebook’s “negative algorithm” My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance… The single biggest lesson I’ve learned about launching And so much more! I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me) I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook. And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about. So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won. If you listen to this after September 8th, I’d still love to hear from you! Thanks a lot, in advance...
Released:
Sep 6, 2017
Format:
Podcast episode
Titles in the series (100)
#6: YouTube Ads for Small Businesses with Tom Breeze: In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses. He shares... by The Art of Online Business