More and more people are looking for straightforward, streamlined and uncomplicated content. Is this something you can do in your own business? Are people willing to pay for content that was once published for free? If so, under what conditions? What are the steps you can take to make sure your content marketing strategy thrives? In this episode, Allie Casazza talks about how she turned her life around by living a simpler life and how she brought this to her business, too. Writing for virality can be done on purpose. -Allie Casazza   3 Things We Learned From This Episode   People are willing to pay for curated, straight-forward content (10:40-11:20)   Just as many people want minimalism in their homes, they also want a more simple approach to information. Often, business owners mistakenly of believe that once they put a lot of content out there for free, nobody will be willing to pay for a course. However, there is additional value in having information compiled and easily accessible. Virality is not a matter of luck (14:30-15:20)   Don’t merely wish for success and increased online exposure— work for it. There are many tools like BuzzSumo that can help you find out what goes viral in your niche. You can use this information to get a grasp of what your potential clients want. You can carve out your own niche in the industry (18:00-19:20)   Being early to the party isn’t the only way you can stand out in business. There will always be competition, but what can set you apart is carving your own niche and finding what’s different about your approach to solving a problem.   It’s easy for us to lose out on great growth opportunities when we underestimate people’s desire for simpler content. Instead of trying to churn out as much content as possible, why not curate and streamline our offering? There is so much value in curation of content and crafting a course that saves time, yet keeps the essentials. This makes it worth the money for our audience, because they don’t have to go through pages and pages to find what they need.   Guest Bio- Allie Casazza is an entrepreneur and a mother of four who started her business journey 7 years ago by blogging. Today, she runs a full-blown business with staff all over the country while helping other busy moms get more done with less effort by embracing a minimalist lifestyle. You can get your free minimalist kit here.