Steve Chou of My Wife Quit Her Job shares how to leverage consumer behavior to get customers to buy more. Episode 663: How To Leverage Consumer Behavior To Get Customers To Buy More by Steve Chou of My Wife Quit Her Job on Business Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com The original post is located here: https://mywifequitherjob.com/the-psychology-of-commitment-and-getting-customers-to-spend-more/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and Join the Ol' Family to get your Free Gifts Gusto is making payroll, benefits, and HR easy for small businesses. Get 3 months free once you run your first payroll with our link: Gusto.com/OBD