33 min listen
CM 044: Jonah Berger on Hidden Forces Shaping Our Behavior
CM 044: Jonah Berger on Hidden Forces Shaping Our Behavior
ratings:
Length:
32 minutes
Released:
Jul 11, 2016
Format:
Podcast episode
Description
More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior -- and the behavior of others -- in a whole new way.
Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, has spent 15 years studying the ways that influence impacts our lives. He wrote about it in his bestselling book, Contagious: Why Things Catch On, and, now, in his latest book, Invisible Influence: The Hidden Forces that Shape Behavior.
In this fascinating and compelling interview, he shares insights on:
Two reasons why we often overlook the power of influence
What animals can teach us about learned behaviors
When peers can improve our performance and when they can work against it
A common trait among most elite athletes
The power of the Goldilocks Effect when it comes to designing products and services
What cockroaches can teach us about performance and peers
The secret to changing behavior
The power of proximal peers in motivating ourselves and others
Selected Links to Topics Mentioned
@j1berger
www.jonahberger.com
Contagious: Why Things Catch on By Jonah Berger
Livestrong
Monkeys Adept at Picking up Social Cues
The Goldilocks Effect
Segway
The Horsey Horseless
Robert Zajonc and Social Facilitation
Dan Yates and Opower
If you enjoy the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. As always, thanks for listening!
Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo, and thank you to Rob Mancabelli for all of his production expertise!
www.gayleallen.net
LinkedIn
@GAllenTC
Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, has spent 15 years studying the ways that influence impacts our lives. He wrote about it in his bestselling book, Contagious: Why Things Catch On, and, now, in his latest book, Invisible Influence: The Hidden Forces that Shape Behavior.
In this fascinating and compelling interview, he shares insights on:
Two reasons why we often overlook the power of influence
What animals can teach us about learned behaviors
When peers can improve our performance and when they can work against it
A common trait among most elite athletes
The power of the Goldilocks Effect when it comes to designing products and services
What cockroaches can teach us about performance and peers
The secret to changing behavior
The power of proximal peers in motivating ourselves and others
Selected Links to Topics Mentioned
@j1berger
www.jonahberger.com
Contagious: Why Things Catch on By Jonah Berger
Livestrong
Monkeys Adept at Picking up Social Cues
The Goldilocks Effect
Segway
The Horsey Horseless
Robert Zajonc and Social Facilitation
Dan Yates and Opower
If you enjoy the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. As always, thanks for listening!
Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo, and thank you to Rob Mancabelli for all of his production expertise!
www.gayleallen.net
@GAllenTC
Released:
Jul 11, 2016
Format:
Podcast episode
Titles in the series (100)
CM 006: Mick Ebeling on How to Achieve the Impossible: Mick Ebeling is the Founder of Not Impossible Labs, an online crowdsourcing platform that dramatically improves the lives of millions by creating low-cost, open-source, and do-it-yourself devices. For example, by Curious Minds at Work