Today we’re joined by JJ Espinoza, former Director of Data Science at 20th Century Fox. In this talk we start out with a discussion JJ’s transition from econometrician to data scientist, and then dig into his and his team’s experience building and deploying a content recommendation system from the ground up. In our conversation, we explore the design of a couple of key components of their system, the first of which processes movie scripts to make recommendations about which movies the studio should make, and the second processes trailers to determine which should be recommended to users. We discuss the challenges they’ve encountered fielding these systems, some of the tools that were used along the way, and a few of the upcoming projects that could be layered on top of the platform they’ve built. For the complete show notes for this episode, visit twimlai.com/talk/220. If this talk piqued your interest, you should also check out Talk #201, where Leemay Nassery of Comcast breaks down how she led the rebuild of the Comcast Xfinity X1 recommender platform.