In today's VETgirl online veterinary CE podcast, we discuss the veterinarian's attire in the emergency hospital and how our clients perceive what we wear. As we all know, first impressions are powerful. And in the emergency setting, one of our more challenging goals is to gain the trust of the client (as we've never seen them before!). How we stand in the room, the tone of our voice, our eye contact, and how we look to the client are all tools that can be just as powerful as the medical information in our heads when it comes to connecting with our client. So do you like to don a white coat and business casual clothes for your ER shift? Or perhaps, you're like me, and enjoy not having to think beyond putting on a pair of scrubs before each shift? So, McGiffon et al wanted to evaluate this in a study called "Clients' attitudes toward veterinarians' attire in the small animal emergency medicine setting."