Today I'm so happy to welcome Jackie Bolen back on the show! You can find her at ESLSpeaking.org. She was previously on AskPat 2.0 in episodes 1003 and 1046 — definitely would encourage you to go back to those episodes so you can see how far she's come. And that's kind of the theme for the next twenty minutes today. Jackie's going to take us through some of the new developments in her business. You'll learn the strategies she uses for SEO research, scoping out competitor sites, funneling users from free content to her books, and then optimizing her Amazon book listings to maximize conversions. We also talk about the importance of diversifying in your business without becoming overwhelmed. Lots of great stuff in this one — let's go! Show notes and more at SmartPassiveIncome.com/AP1147