For as long as she can remember, Randi Barshack has considered herself to be a storyteller. Whether that was working as a filmmaker, or helping to produce documentaries, connecting with individuals and telling a story has always been her passion. While she’s no longer in the movie-making industry, today she helps tell those stories through a different lens. On this episode of Marketing Trends, Randi, now the Senior Vice President of RollWorks, joins the show to talk about her journey into the marketing industry, why ABM is so complex, and why diversity and being able to adapt with the times is an integral part of achieving success. 3 Takeaways:   Your story is being told in everything you do, say and give away ABM should be where you start, not what you do at the end of the line Marketing is about adapting to your surroundings, you need to change your message with the times   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.