Case Study On GE

SUBMITTED BY GROUP-6

CONTENTS

INTRODUCTION SALES VOLUME, VALUES, NUMBER MARKET SHARE RATE OF MARKET GROWTH RATE OF RETURN PROFIT BEFORE TAX EMPLOYEE SATISFACTION MARKET STANDING RELATION WITH POWER CUSTOMER SATISFACTION INDEX CONCLUSION

INTRODUCTION

GE provides a wide assortment of integrated equipment and systems to ensure safe and reliable power delivery. Electrical distribution and control solutions manage power in a variety of residential, commercial and industrial applications. 1890, Edison established the Edison General Electric Company by bringing his various businesses together. Thomson-Houston Company a competitor emerged became a dominant electrical innovation company and by it merged into general electric

CONT
Mission & Vision:
Imagine, solve, build and lead - four bold verbs that express what it is to be part

of GE. Their action-oriented nature says something about who we are - and should serve to energize ourselves and our teams around leading change and driving performance. To deliver customer oriented services by solving worlds biggest problems by putting collective imagination to work for a better future

Ge organizational structure

Ge six part growth process

CONT.
Various products
Lighting
Transportation Industrial products Power transmission Medical equipment

SALES VOLUME, VALUE, NUMBER

Sales volume means the amount or number of units that are sold of a

particular product or service .

Sales Value means the amount of money which would be received if

something is sold.
The sales revenue on 2011 is 142.24 billion

MARKET SHARE

Market share is the percentage of a market accounted for by a specific entity. Market share is a key indicator of market competitiveness. Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units. Revenue market share: Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share

GEOGRAPHIC REVENUE BREAKDOWN

MARKET SHARE
Market Share
50% 45% 40% 35% 30%

25%
20% 15% 10% 5% 0% Market Share GE 50% Citigroup 26% Siemens AG 18% Philips Electronics NV 6%

RATE OF MARKET GROWTH

The increase in size or sales observed within a given consumer group over a

specified time frame.

When the management of a business is reviewing the success of a product, it needs to deduct the overall market growth rate from the observed product sales growth.

Continuous growth in every field in which it involved because it has competitive

advantages leadership & organization, Brand & reputation, Risk management.

PROFIT BEFORE TAX

A profitability measure that looks at a company's profits before the company

has to pay corporate income tax. This measure deducts all expenses from revenue including interest expenses and operating expenses, but it leaves out the payment of tax.

Also referred to as "earnings before tax ".

This measure combines all of the company's profits before tax, including operating,

non-operating, continuing operations and non-continuing operations.

PBT exists because tax expense is constantly changing and taking it out helps to give

an investor a good idea of changes in a company's profits or earnings from year to year. Sales-variable cost= contribution Contribution fixed cost= PBIT PBIT- INTREST=PROFIT BEFORE TAX

EMPLOYEE SATISFACTION
Employee satisfaction is the terminology used to describe whether employees are

happy, contented and fulfilling their desires and needs at work.

Many measures support that employee satisfaction is a factor in employee

motivation, employee goal achievement, and positive employee morale in the workplace.

Employee satisfaction is typically measured using an employee satisfaction survey. GE

Opinion Survey Mediakit was designed to help GE's divisional communicators plan for, administer and analyze the results of the company's annual employee opinion survey. HoloCosmos designed this family of materials with a "Sky" theme and an "Employee World in the Hand" visual to emphasize the care GE exhibits in engaging its workers in crafting their culture and policies.

MARKET STANDING
Goodwill Marketing is a powerful strategy that enables to link product or brand

with a particular cause and in doing so, generate revenue for a particular charity.
The Survey Research Center of the University of Michigan, in cooperation with

the U.S. Census Bureau and Cornell University, proposes to link the Health and Retirement Study (HRS) to economic, business, and employment data from the Census Bureau.
Also called market share.

RELATIONSHIP WITH POWER

In a relationship, there is a need to communicate effectively, and through this

communication develops power on one end or the other.

Power is not always a bad thing, but it does have the ability to become

something that can make or break how that relationship is going to turn out in the long-run.
GE is an invigorating place to work. High-performance culture that emphasizes high-integrity business practices as

well as work/life balance.

CUSTOMER SATISFACTION
Satisfaction as a persons feelings of pleasure or disappointment resulting

from comparing a products perceived performance in relation to his or her expectations.

Seven major issues of specific actions plans-

1. Reliable delivery 2. Product quality 3. Pricing 4. Brand image 5. Sales force 6. Communication 7. After sales service & delivery schedule

CUSTOMER RELATIONSHIP MANAGEMENT

Overall Satisfaction rating for the retailers that covers all the key players

individual performances on the Satisfaction scale.

In the major appliances category, the ASCI survey has named the General

Electric company no. 1 with a baseline score of 81.

Among other things, a company blog is a very good way for organizations to keep in touch with their customers, and GE is one of the few corporate that has its own blogs.

CONT..
Major Components

After sales service Response rate Delivery schedule Spare part availability Visit frequency

Quality of relationship with customers, with sales, service personnel,

initiators, influencers, deciders.

CONCLUSION
GE organic two growth strategies were product development and market

development, executed through a series of divestments and acquisitions in sectors with high growth potential.
His strategic focus was on creating differentiation advantage through

innovative product-service bundles and enhanced customer focus.

GEs acquisitions were clearly linked to its core competencies. In addition to continuously stretching performance targets through strategic

planning, financial control, and human resource management, Welch introduced periodic corporate initiatives which became known as GEs Operating System.