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Definition:
A deliberate process of generating and sustaining the active and coordinated participation of all sectors accelerate action to improve situations of vulnerable groups (ex. Women, children, the poor, people in GIDA, Indigenous Peoples) Elements: Advocacy, networking, coordinated action, sustainable development and response to an identified problem, community & people empowerment.
Socio-economic-political environment - level of poverty of the area and political will or maturity of leaders to go beyond political color in providing health resources & services Local culture traditions and customs that influence and inhibit acceptance of correct health practices Access to services availability & quality of health services in the locality including local context and acceptance of volunteer health workers Technologies and Resources lack of medical and skilled health professionals and the facilities or equipment to allow them to address health needs Home/Community Environment patients and the communities level of education and knowledge, ex. Literacy rates
National & Local Political Leaders Media Traditional and Religious Leaders Service Providers & Volunteers Program Planners Program Administrators Parents, Relatives
Advocacy convince, persuade and motivate Communicating: appropriate IEC & stakeholder specific messages and materials Training Community Organizing Networking Linkaging Coordinating Alliance Building
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Analyse and identify gaps --Situational Analysis Define the goals and objectives of advocacy and mobilization Identify and link up (network) Communicate appropriate information Monitor and evaluate Develop re-directed goals and objectives for further advocacy and deepen commitment and mobilization
Managing Results for UHC March 23-25, 2011 6
Advocacy
support IEC sustains the awareness of the problem and continuous exploration of solutions Community Organizing (CO) allows the stakeholders to unify and seek solutions with available resources Training maintains the commitment and cooperation of program implmenters and service providers Monitoring & Evaluation shows us how to improve our techniques & strategies
Managing Results for UHC March 23-25, 2011 7
Increasing FIC in Cotabato City Moved all sectors to increase FIC from 18% in 1988 to 82% by end of 1989 Problem Identified, Strategy Formulated, Partners Linked and Networks Made
Winning hearts and minds for RH in Aklan Gave facts and figures Be truthful and factual No hidden agenda Brought understanding and enlightenment Be open
Identifying Champions for Womens Health, RH and GAD Get the opposition to your side Partner with nontraditional advocacy groups
Being honest and true: advocating no Medical Missions in Davao Region Sent letters to all Politicians before they can make requests
Think Out of the Box Innovate, experiment and upgrade!!! Floating Clinic in Agusan Marsh
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