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Over 845 million users worldwide Town Square of social media Fastest growing user demographic is the Baby Boomer generation
Sources: http://mashable.com/2012/04/16/social-networks-tips-infographic/
http://money.usnews.com/money/blogs/planning-to-retire/2011/08/30/retirees-fastest-growing-users-ofsocial-networks
Engage with others who share the interest of the institution/mission/cause Create compelling timeless messaging and media
Share online Stir, adjust, and repeat until virality strikes
PHOTO CREDIT: Adbusters
Material was posted online beyond the Adbusters audience to gauge interest
July 16th the website http://occupywallst.org published to the web with information about planning meetings with Bloombergville organizers
Google groups were created to assist the organizers of the action
Diversity of Voices Drives Social Media Autonomous action drove the social media efforts of
#occupywallstreet
Once the call hit the web social media people picked up the information and disseminated in many ways, some through established websites such as http://occupywallst.org and http://occupywallstreet.org (owned by Adbusters) and some through twitter and tumblr accounts Many people were writing, blogging, and communicating about the effort No one entity is responsible for the shift in media conversation
Social media efforts should be emerging from different areas both demographically and geographically
#Hashtags& #Awareness
Build It And They Will Come
This channel enabled information to be easily found by activists looking to plug into the founding action of September 17th Twitter users began connecting and communicating with each other online to meet offline at the action on the ground
Use trending #hashtags to outreach for both message saturation and on the ground involvement Ask questions of the Twitter audience about what they would like to see/know/learn about #S17 #occupy #occupywallstreet #election2012 #ows #occupywallst and dont forget trending topics
Twitter users connect and communicate with each other online to meet offline at the action on the ground
Include #hashtag trending topics as part of the sentence of the tweet Watch live sit-in on White House lawn chanting "#ACTUP &#OCCUPY, how many more have to die?"http://occupywallst.org/article/call-actiontomorrow-dc-we-can-end-aids-mobilizati/ We #occupywallstreet coz we are tired of wealth inequality & need real change Feel free 2 use numbers in place of words where it makes sense Try to stick to as many traditional grammar rules as possible When writing to someone use their twitter handle @OccupyWallSt tired of working long days and struggling to pay bills.
Measure user engagement by comments and likes Allow users to guide the conversation in Facebook, post items that will resonate based on prior behavior of the same type of material Share links and status updates from others Link the names/Facebook profiles when possible
Always tag photos with the names/Facebook profiles of people who appear in or would be interested in the material posted
Survey audience to determine the best course of engagement for overall social media strategy
Questions?
(seriously, do not feed the troll)