Media Planning 1.

0
Advertise into Social Media User Wall and Page

WHAT IS PAYPERSOCIAL
Paypersocial is the first affiliation network working solely with social networks users like Facebook, Twitter, Google+ and other more. Paypersocial gives the advertisers the possibility to run promotional campaigns online, directly in the organic area of social media, that is users diaries. Every social media user becomes, on top of being an addressee, the campaign promoter, stimulating the ads virality towards friends and fans. Moreover, all this contributes to promote brand reputation and products proposed in the campaigns themselves.

TIME TO MARKET
2012 2013 2014
2012 is the year of Paypersocial start-up, dedicated to the platform improvement, to the publishers recruitment (social media users) and finally to the markets promotion through the spreading of the new on line advertising channel in the social media.

Start-up MultiSocial Globalization Engagement Reputation WorldWide

ADS FORMAT
In 2012 Paypersocial is working solely on Facebook. For this reason the ads have the format that Facebook is allowing. The adv is made up by text areas and one image: IMAGE - No banners but an image associated with the adv title (200x200 px o 200x100 px); TITLE - Adv title (linked) up to 50 characters ; SUBTITLE - Secondary title, ideal to effectively underline discounts, prices etc... up to 50 characters; DESCRIPTION - adv description, campaign introduction up to 255 characters.

MARKET AND TARGETING

In 2012 Paypersocial is working only in the US, Italy (test market) and Brazil (emerging market) .

2012 2013 2014 Currently we are working horizontally on our markets (all the users) . Gradually we will offer the chance to target our campaigns geographically, according to the real location of the publisher and to the interest categories both of the publisher and of his friends and fans .

PUBLISHER NETWORK (30/04/2012)

Paypersocial starts the engagement process in February 2012. Between March and April the average number of engaged users per day is 300 (70% USA e 30% Italy). In May the process goes on including the Brazilian market too, bringing the number of daily engaged users to 500.

PUBLISHER NETWORK PREVISION (31/12/2012)

From August a special engagement RevenueShare program will be activated in order to considerably increase the number of daily engaged users, overpassing the 1000 threshold. In addition, incentives programs will be realized (free startup credit) in order to increase the number of active publishers.

PUBLISHER FRIENDS/FANS (Facebook)

In Paypersocial the engaged user represents the Publisher; in fact his friends and fans network are the users network who can see the published ads. For this reason summing up the friends and fans of the publisher we can obtain the market potential that has the possibility to see every adv.

POST INVENTARY & CONVERSION RATES

Paypersocial builds a POST inventory (the publication of the ads on Facebook walls/pages of publishers) multiplying the number of foreseen active users by the average number of posts per month . Using the post inventory we can calculate the campaign yield, regarding impressions and clicks using the following conversion rate valid until 2012/04/30.

CLICK x POST

CLICK x IMPRESSION

Nr.

1,41

2,10 %