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BY: Pragya Bhoomika Gulati Niraj Gaurav Mohd. Adnan Mohd. Yaas

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INTRODUCTIO N
Nestl is the world's largest nutrition, health and wellness company
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Founded by Henri Nestle in 1866

Nestl originated in a 1905 merger of the Anglo-Swiss Milk Company established in 1867
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In 2011, Nestl was listed No. 1 in the Fortune Global 500 as the world s most profitable corporation. The company has 449 factories, operates in 86 countries around the world, and employs over 328,000 people
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On April 23rd, 2012, Nestl announced that they have agreed to 7/27/12 acquire Pfizer Inc.'s infant-nutrition unit for $11.9 billion

NESTLEs NESTLEs PRODUCTS PRODUCTS

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MISSION STATEMENT

GOOD GOOD

FOOD LIFE

"Nestl

is the largest food company in theworld. But, moreimportant to them is tobe the world's leadingfood company.

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Vision Statement

Explore all over the world from bakers to babies, parents to pet owners, single servings to Caterings: providing for all their needs always with the assurance of outstanding quality

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SWOT ANALYSIS

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STRENGTHS
BRAND STRENGTH: Nestle has some very strongbrandslike Nescafe, Maggi and Cerelec. These brands are almost generic to their product categories.
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PRODUCT INNOVATION: The company has been continuously introducing new products ,patterns on frequent basis, thus expanding its product offerings.
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RESEARCH & DEVELOPMENT: Nestle has a worldwide network of centers in 17 locations on fourcontinents. An international staff of 3500 engaged in the search for innovative new products and the renovation ofexisting ones.
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MARKET SHARE: Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name.
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LOW COST: They are low cost operators which allow them to not only7/27/12 beat competition but also edging a head operating excellence,
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WEAKNESSES

MATURE MARKETS: One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants.
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PLAIN YOGURT:Nestle Plain Yogurt has proved to be Nestle weakness because it has been unable to make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses.
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Less consumer research in few areas.

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OPPORTUNITIES
EXPANSION : Potential to expand to smaller towns and other geographies which its parents are framed for like breakfast cereals, smartest chocolates, carnation, etc
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PRODUCT EXPANSION : The company has the option to expand its product folio by introducing more brands.
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GLOBAL HUB : Since manufacturing of some products is cheaper in ASIA than in any other continent, countries, Nestle India could become an export hub for the parent in certain product categories.
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THREATS
COMPETITION : Immense competition from the organized as well as the unorganized sectors . Off late, to liberalize its trade and investment policies to enable the country to better function in the globalized economy, the Indian government has reduced import duty of food segments thus intensifying the battle.
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CHANGING CONSUMER TRENDS : Rising prices of raw materials and fuels and interns, increasing packaging & manufacturing costs but the companies may not be able to pass on the burden of these onto the customer.
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Pestle analysis

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Political Or Legal Forces

Taxation Law: The taxes imposed if from government side and they varies from industry to industry. Juices have no tax except sales tax, but Nestl's other product like butter, cream has more taxes.
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Labor laws: Nestle has follow laws like government announce minimum salary of an employee
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Environment Protection Laws: Nestle is concern for environment and contribute more and more towards the protection of environment.
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Political Instability: The Government stability also plays a great role for any industry. If there is political instability govt creates lots of problems like shortage of electricity etc
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Economic Forces
Economic growth rate

Inflation Rate

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Social Factor
Health Consciousness

Demographic Trend

Age Structure

Work Life Quality

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Technological Factors
New Products

Product Innovation

Total Spending on R&D

New Communication Technology

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BCG matrix

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NESTLE BRANDS
MILK PRODUCTS AND NUTRITION PREPARED DISHES AND COOKING AIDS 1. Nestle Everyday Dairy Whitener 1. Maggi 2 minute Noodles 2. Nestle Everyday Ghee 2. Maggi Atta Noddles 3. Nestle Milk 3. Maggi Cupa Mania 4. Nestle Slim Milk 4. Maggi Soups 5. Nestle Milkmaid 5. Maggi Suces 6. Nestle Dahi 6. Maggi Bhuna Masala 7. Nestle Neslac 7. Maggi Pazzta BEVERAGES
1. 2. 3. 4. 5. 6. 7.

CHOCOLATES AND CONFECTIONARY

1. 2. 3. 4. 5. 6.

Nescafe Classic Nescafe Sunrise Premium Nescafe Sunrise Classic Nescafe Cappuccino Nescafe Ice Tea Nescafe Hot Tea Mixes 7/27/12 Nestle Pure Life

Nestle Nestle Nestle Nestle Nestle Nestle

Kitkat Milkybar Bar-One Munch Eclairs Polo

BCG MATRIX
STARS
1.

BUSINESS GROWTH RATE

HIGH

Nescafe Maggi Noodles

1. 2. 3. 4. 5. 7.

Milo Nestle Kitkat/Barone/ Munch Maggi Sauces Maggi Soups Nestle Butter Nesvita Milk

QUESTION MARKS

LOW

1. Nestle Maggi Pickles 2. Nestle Butter

CASH COWS Ceralac

1. 2. 3.

Nestea Milky Bar Nestle Crunch

DOGS

HIGH 7/27/12 MARKET SHARE

LOW

4 Ps Of marketing

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Product
Nestl is a famous group of companies well known for its rendered services in food sector. q They add specific nutrients to milk and encourage children to consume nutritiousproducts with different flavors, colors and shapes
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They also favor ready-to-drink beverages, and here they can offer thema choice of refreshing teas or milk-based drinks Good tasting lighter meals and healthiermilks formulated specifically for adults.
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Nestl milk and dairy products are recognized throughout the world.

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Price
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Nestl has its own set of techniques for setting the prices of the product.

It does not primarily focus on the competitors pricing strategies. It emphasizes on the market demandofthe product.

They set their prices keeping in view the purchasing power of the customers

Also give discounts to their regular customers. Nestl has setprices in such a way that it offers the most quality products with acceptable prices 7/27/12

Place
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Nestlmakesitsurethatitsproductis available at every corner of the country regardless of rural or urban areas.

Nestle is cateringthe marketof Gujrat in very effective manner.

They have a strong effective distribution and supply chain channel for product availability to all the possible markets.

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Promotion
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Advertisement plays veryimportant role inpromoting theimage and nameof the company.

They give full-page coverage in newspaper and also made advertisement in the television.

on online facility through creating Web Page oftheir Nestl.

Sampling Door to selling, Prizes.

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Physical Distribution General Distribution channel of nestle

Manufacturer

Distributo r

Warehousi ng

Agent Buyer

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Source Agent in Destination

Wholesaler in Destination

Retailer

Consumer

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