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Airtel Network
Largest Telecom Player with Pan India Footprint End to End Communication Services Portfolio Best in Class Network Infrastructure
Strategic Alliances with Global Gaints like Cisco, Singtel, Ericsson, Nokia, IBM etc.
24 X 7 Reliable Customer care and Support Robust Quality and delivery Processes
www.airtel.in
www.airtel.in
Multi homing network in Singapore/US and UK by direct peering with multiple service providers Additional access to content hosted in Singapore/US/UK through direct connectivity with IP Exchange (STIX,LNIX,NYIX) Making significant investment in various under sea cables like AAG, SMW 5, IMEWE and SMW 4 up gradation for better customer experience
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24 X 7 Network Monitoring
Path redundancy
24X7 Helpdesk
Bandwidth scalability
Hardware scalability
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B2B Partners
Partner with the best organization to deliver world class IT & Telecom solution to suit customer needs.
Airtels association with partners like Cisco, Ericsson, Singtel, Microsoft helps us build products for changing time and need. Airtel has supported large companies realize growth through our cutting edge Telecom & IT solutions. Now we bring the same expertise through a single window for SMEs.
www.airtel.in/business
1 2 3
1 2 3
4
5 6
Reliance Telecom
Idea Tata
10.89
9.14 7.5
4
5 6
Product Portfolio
Voice Services
Centrex / Widex Voice Line ISDN- PRI/BRI IP Centrex Centrex solutions Parallel Ringling 3 Party Conferencing Mobile Connections
AIRTELS OFFERINGS
Airtel Managed ILP(Internet Leased Port) Airtel DSL(Digital Subscriber Line) Airtel PRI connection (Primary Rate Interface) Airtel 3g dongles/ Data Card Airtel GSM connection for Mobile connectivity(Global System for Mobile Connectivity) Airtel MPLS(Multiprotocol Label Switching)
Airtel VPN( Virtual Private Network) Airtel Fixed Line Telephony Airtel DTH (Direct to Home)
For accessing Internet at low costs and faster speed , Multiple users DSL is also used as a back up for Lease Lines www.airtel.in/broadband
Features
Guaranteed bandwidth Defined SLA on key network parameters End to end solution delivery on Airtel network Easy scalability in multiples of 64 Kpbs 24 x 7 network monitoring and support
Airtel Advantage
Measurement
Availability Latency
Benefits
Ensuring a reliable, always-on service
Predictable performance at all times Transmission integrity and efficiency Stability to support real-time apps.
Packet Loss
Jitter
www.airtel.in/internet
like:
Peer to Peer Traffic Audio Video Streaming Internet browsing; Email; FTP; information sharing Application sharing like online trading, Internet Banking, online gaming, hosting other web based applications Real time Application development
29%
29%
9.8%
10% 0%
UK
S Korea Germany
Japan
US
France
Malaysia
China
Nigeria
World Average
India
As per the above diagram it is obvious that India as a country is lagging behind in terms of internet users as only 9.8% of the total population are Company data, Credit Suisse estimates, May 23 , 2011 report, India : Google estimates tech savvy or are acquainted to the internet services.
rd
like:
Peer to Peer Traffic Audio Video Streaming Internet browsing; Email; FTP; information sharing Application sharing like online trading, Internet Banking, online gaming, hosting other web based applications Real time Application development
Channel Manager raises ePCN for price approval basis DoA at Hub/PO
PO from Customer
Classification of Data
Classification of Data
o o o o HOT LEAD Is interested & convinced about the Airtel product technology Is in urgent requirement of the Product Wants to discuss the commercials WARM LEAD Is convinced about the technology and wants some more details through e mail o Wants to know the commercial through e mail but is satisfied with the current service provider COLD LEAD o Is satisfied with the existing service provider
320
310
14% 10%
262
16%
14% 12% 10%
RMS FY 10-11
Sify Tulip 6% 3% BSL/MTNL 14%
Others 16%
313
300
Tata 36%
290
280 270
6%
143 282
296 232
8%
6% 4% 2%
Reliance 14%
Airtel 11%
260
2009-10 2010-11 2011-12
0%
Airtel RMS Grew by 4% in FY 10-11 Reliance Growth has been stagnant Tata RMS dipped by 3%+ due to large base and price revisions.
791
584 392
563
812
827
574
583
2008-09
2009-10
Feb-11
Mar-11
Apr-11
Fixed line Voice Declining Customer Base ~ 34.5 Mn customers airtel CMS continuously increasing Usage + ARPU on decline ~ Rs 60 in one year 80% base in urban markets (top 25 cities) B2B segment growing
34.73
34.55
2008-09
2009-10
Feb-11
Mar-11
Apr-11
*Source: TRAI reports, Frost & Sullivan study, springboard research for SaaS
MPLS & Internet market cover 67%+ of the overall market spend
Airtel Product portfolio includes all products mentioned above All products are sold and serviced through AES in the Top 2300 Enterprise accounts All products are sold in SMB segment through B2C (Telemedia) Channel
MPLS & Internet product ownership (including revenue & service is with B2C teams)
Other products are owned by AES, revenue booking in AES, B2C gets 6% commission on Revenue
BIBLIOGRAPHY
Primary data was collected through visiting various organisations
Secondary data was collected from various websites and also through observations of the fellow interns The websites are as follows:www.airtel.in www.trak.in www.wikipedia.com
Thank You