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CHARACTERISTICS OF ENVIRONMENT
It is more complex- understandable in parts but not in totality It is dynamic- constantly changing It is multi-faceted- same event different perceptions, opportunities and threats often alternate It has a far reaching impact- trends beyond trends, uncertainty, non-linear
SWOT ANALYSIS
Set Objectives for the organisation or unit Identifying the strengths & weaknesses Identifying Opportunities& Threats How do we maximise our strengths? How do we minimise our weaknesses? How do we capitalise on the opportunities? How do we deal with the threats and if possible convert them into opportunities
TYPES OF ENVIRONMENT
General vs. Relevant Environment Unchanging Environment Changing (but can be predictedt) Environment Turbulent Environment- when parameters turn variable
ENVIRONMENT SECTORS
Economic Environment- country-specific, infrastructural issues India as a potential economic super power International Environment- globalisation, its content and direction, regional blocks, forums, trends of global trade, global finances, geopolitics, demographic trends, technological trends, global skills, knowledge & quality benchmarks
PITFALLS OF SCANNING
The Strategic Planner may mistake the tree for the woods Paralysis by analysis Scanning and day to day operations hould be kept segregated- scanning is a staff function It should not be kept isolated either as tht would make the planner not know the organisation