Organization Centered Study at

OXFORD RUBBERS PRIVATE LIMITED

Vinumol M. Nicholas Reg. No.121159

RUBBER INDUSTRY
World total of rubber plantations was around 6.1 million hectares in 1985. This rose to 11,500,000 ha. in 2010. Asia has the most ideal land mass for Hevea rubber cultivation in the world Indonesia with 3,445,000 ha. is the single largest rubber cultivating country in Asia

RUBBER CONSUMPTION IN INDIA

Automotive tyre sector :50% (consumption of all kind of rubber) Bicycles tyres and tubes :15% Footwear :12% Belts and hoses :6% Camelback and latex products :7% Other products :10%

INTRODUCTION
Second largest manufacturer of Conveyor Belting in Southern India. Renowned for product superiority and innovation Manufactured with a rigorous quality assurance plan starting from raw materials procurement Finished products are tested to meet all relevant Indian & International Standards.

HISTORY
It has for the last 25 years specialized in designing and manufacturing of conveyor belting under the name OXFORD. It was established in 1987, by Late Mr. S Jagjit Singh. The companys passionate commitment to quality and cutting edge manufacturing techniques, they have has extensive customer base amongst various Government and non-government large scale process industries.

VISION

To be one of the leading competence centre for Conveyor Belts in South India region by offering and supplying the product to customer innovative and quality solutions that enhance position in their market.

MISSION
Exploiting Competitive advantage in global market. Improve the financial performance, with the performance of the South India region on a long term sustainable basis thus ensuring capital for growth. Reaching a turnover of 50 crores by the end of 2012.

QUALITY POLICY
It has implemented Full circle Norms which ensures checking point right from raw material procurement to finished belt checking. The commitment quality is supported with TEST CERTIFICATE, WARRANTY CERTIFICATE and WARRANTY.

PRODUCT PROFILE
Black Rubber Conveyor Belts Specialised Belt Transmission Belts Accessories

CLIENTS

CEMENT POWER SECTOR SUGAR INDUSTRIES STEEL DIVISION MINING & MINERALS PAPER DIVISION FERTILIZER

ORGANIZATIONAL CHART

MANAGING DIRECTOR

CEO

Manager stores

Finance Manager

Marketing Manager

General Manager

HR Manager

Purchase Manager

Production Manager Materials In charge Asst. Manager Assistant officer Asst. Manager

Asst. Manager

Asst. Manager

Executive
Store keeper Officer Executive Supervisor

Supervisor

Staff

Workers

FUNCTIONAL DEPARTMENTS

PRODUCTION DEPARTMENT
GM

Manager Production

Manager Quality Assurance

Manager Technical

Asst. Manager

Asst. Manager

Asst. Manager

Production Supervisor

Office Staff

Executive

Workers

Production department is responsible for the operations and to maintain quality standard and optimum level of production.

The specific functions of the Production Department are: To produce finished products that conforms to quality specification. Trained personnel carry out designated job. The Production supervisor should ensure control of non-conforming product during in process and final inspection stage by taking timely corrective and preventive action.

Nil or minimum rework or rejection of produced items by strictly adhering to quality plan and applicable work instruction. To complete the work according to the production plan and work order given by engineering and planning department/management. Develop and maintain quality of production process and products, clean work area and proper coordination between workers ISO standards are maintained and implemented.

Quality Assurance
Quality of all the raw materials received are tested in the laboratory consist of three different sections.
Fabric Laboratory Chemical Laboratory Physical Laboratory

Technical Wing
Objectives Maintaining the quality of the product name. Provide support to the production department of the company. Problem solving in the shop floor of the production department. Improving efficiency of the machines Developments of the product by implementing new techniques.

PURCHASE DEPARTMENT

Purchase Manager

Asst. Manager Raw Materials

Asst. Manager Chemicals

Asst. Manager Packing

Asst. Manager Printing and Stationary Staff

Supervisor Staff Staff

Staff

The department is concerned with the purchase of both indigenous and imported materials It covers procurement of indigenous engineering spares, general engineering and miscellaneous items other than raw materials.

The details of the Purchase functions are as under: Maintains an adequate information database for all activities relating to suppliers, products and prices. Investigates suppliers, interviews representatives, selects and recommends suppliers to be placed on the approved supplier list.

Controls and monitors the issuance and preparation of purchase orders and related contracts. Maintains active and good relationship with suppliers, vendors and contractors to best serve the company's interest. Co-ordinates with the Finance & Accounts Department to ensure timely and prompt payments to Suppliers. Analyzes market and delivery conditions to determine present and future material availability and prepares market analysis reports.

STORES DEPARTMENT

Manager Stores

Materials In-charge

Store Keeper

The detailed functions of the Stores Department are as follows: To check the purchase orders/invoices/ requisition note with goods received. Prepare Goods Receipt Note and duly signed the same. To ensure the quantities, quality, specifications of the materials received. To off load the materials right place and keep layer wise.

FINANCE DEPARTMENT
Finance Manager

Asst. Manager General Accounts

Officer Receipts and Payments

Officer Salaries and Wages

The following Records are maintained: Statutory Books Excise Records Sales Tax Records Service Tax Books of Accounts

MARKETING & SALES DEPARTMENT

Manager Marketing & Sales

Asst. Manager Marketing

Asst. Manager Sales

Asst. Manager Dispatch

Asst. Manager Market research

Executive

Executive

Executive

Executive

There are direct sales and sales through Dealers Muscot Agency covers entire Kerala.

HUMAN RESOURCE DEPARTMENT

HR Manager

Asst. Manager Recruitment and training

Asst. Manager Welfare

Asst. Manager Safety

Executive Executive

Executive

The Functions of the HR department and its managers are as follows:

Time / leave Management Payroll administration To keep employee relationship and communication Training & Development Employee Data Base Management Statutory compliances i.e. ESI. PF, Bonus Recruitment

Fulfilling Employees Requirements. Keep all statutory records related to the employees. Performance Appraisal of employees to be conducted periodically Process the resignation of employees

Safety Section
Responsibility of the Safety Officer Investigation, reporting and analyzing accidents Ensure occupational health Ensure fire protection Ensure Environment protection Ensuring safe workplace and conducting audit

SWOT ANALYSIS

STRENGTHS

The company has very good reputation which is a major strength. The location of the company is Bangalore which is one of the major cities in India. Strong design and development. All trademarks, brand names and logos are the property of the company. Availability of skilled and intelligent workforce in and around the Industrial area.

WEAKNESSES
Low sales force and work force when compared to competitors. Production capacity is low compared to the competitors.

OPPORTUNITIES
Huge unexplored market area. Moderate industrial growth rate. Opportunity for expansion.

THREATS
The threat of foreign players entering the market. Threat from big players such as MRF who may capture the market of Oxford Rubbers Pvt. Ltd. The market is wide spread and the targeting may be very difficult. Target market is very small.