Our Vision

To be the premier Pakistani enterprise with a global reach, passionately pursuing value creation for all stake holders.

Mission Statement
To help farmers maximize their farm produce by providing quality plant nutrients and technical services upon which they can depend. To create wealth by building new businesses based on company and country strengths in Farming sector. In pursuing the mission we shall at all times be guided in our conduct and decision making by our Core Values.

Strengths New idea that has never been introduced Weaknesses Opportunity before. Illiteracy can be Ever high profit rate that of dairy products. Threat Very increasing demand
easily overcome market Wellimplementation in theby Easy adapted modern technologies for Existing players productionardentnew entries of of training. Inexpensive row material Threatdairy products. Climatic conditions congenial for dairy Threats of Diseases To expandHigher cost of finance, the capacity production. packing material, energy Abundant raw material, technical pace, cheap and transportation
manpower,

Shair ahmed CEO

Production Plan

Dairy production an all-inclusive activity, related to dairy animal Dairy technology care, reproduction, feeding, and management
relates to all aspects of aspects and and is defined as all those processing milk to convert it into to rising of dairy This activities relatingvarious products. animals conversion of milk into product is during their various phases of life to get practicable only wholesome milk. if it is economically viable.

Distribution Competitor Analysis

Direct Restaurants Those who sell milk and meat in our ISSI Enterprise target market they are our direct products target market Meat shops competitors. Those who are selling milkis households, small meet on motorbikes and selling & openly in shops size are our direct medium they Home delivery competitor. restaurants and hotels Indirect Competitors ISSI in Islamabad indirect enterprises have and Newspaperwell. Nestle,its competitors as Olpers, surrounding areas. Haleeb & Milk Pamphlet pack etc are our indirect competitors & packaged billboards K&Ns. meat sellers like

Target Market

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The estimated amount required for this project is 20 million PKR 5 million contribution by partners, 5 million loan from Bank and 10 million from investors

Cash flow statement As for the year 2011 Rs 000 cash inflow meat 708

milk
butter cheese cream yogurt Cash outflow Regular Labor Electricity, gas etc Doctor feed Fence/Water/Build Reprs Telephone advertising transport wages

1404
60 35 77 150 2434 135 75 30 750 100 36 250 100 20

Miscellaneous

50
1546 888

ISSI Enterprize Performa Income Statement

For the year ended 31 dec 2011 in (000) Sales meat milk cheese cream butter yogurt 0 708 1404 35 77 60 150 2434 Less Cost of good sold 1270 980 1100 1660 50 90 95 250 3245 For the Year 31 ended dec 2012 in (000)

gross profit
Other expenses wages transport Feed Bills (electricity & gas) Telephone Advertisement Depreciation @2.5% dip, dose, veterinary Vet. Doctor Misc. expenses 135 70 750 60 36 250 105 50 300 50

1164

2265

150 90 550 60 36 260 105 60 200 75 1806 1586

Net profit/ loss

-642

679

ISSI Enterprise Performa Statement of financial position for the year ended 31 dec.2011

Fixed assets
land building vehicles Machinary

(000)PKR
5600 250 4200 550

10600

current assets stock Cash at bank 7870 888 8758 19358

Capital & liabilities Bank ABC ent 5000 10000

Capital net loss

5000 -642 19358