PUBLIC RELATIONS

Project Assignment
An

insight into various concepts relating to managerial PR

By Aarohi Kasbekar # 24 Anees Patel # 36 Aviral Avasthi # 19 Jackson Varghese # 54 Jaison James # 21 Rahul Purshottham # 42 Salman Rakhangi # 43

What were going to talk about

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PR Communications Press Relations & PR PR Media Group Discussion on the Corporate PR Campaigns

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PR Communications WHAT IT IS
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Communication is an art or process involving transmission of information, ideas, skills, etc; by the use of verbal or non-verbal means.

Examples Advertisements, Newspapers, Journals, Blogs, Etc.

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PR Communications - TYPES
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Oral communication Printed and graphic communication Print media Outdoor media (electronic displays, hoardings, posters) Broadcast media (radio, television, films) Other media (websites, endorsements, exhibitions)
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PR Communications
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PR Communications IMPORTANCE
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BETTER UNDERSTANDING BETWEEN CO WORKERS

RESOLVING INTER - PERSONAL PROBLEMS INTER PERSONAL MOTIVATION ACTIVE & ACCURATE LISTENING HABIT TRANSFORM GROUP INTO A TEAM MAINTAIN HARMONY AND PEACE

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PR Communications OBJECTIVES
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INFORMATION ADVICE ORDER SUGGESTION PERSUATION EDUCATION WARNING RAISING MORALE MOTIVATION
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PR Communications The Cs
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1. 2. 3. 4. 5. 6. 7.

CREDITIBILITY CLARITY CONTENT CHANNELS CONTEXT CAPABILITY CONTINUITY & CONSISTENCY

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Press Relations & PR WHAT IT IS

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Press Relations & PR

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Methods of Establishing Press Relations The Press Conference Press Release News Reporting Articles Advertorial

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Press Relations & PR FEW

POINTERS
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Public relations can't function without the press. PR professionals spend most of their day maintaining existing relationships and cultivating new ones with journalists and other members of the mass media. Press releases should read like actual stories.

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Press Relations & PR

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Qualities of a Good PR Professional: Have a plan in place Make sure press hears something other than NO COMMENT Do an Advertorial Make a PR article newsworthy
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PR Media WHAT IT IS
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PR Media HOUSE
JOURNALS
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The house journal is an in house magazine for private circulation only, but has a great impact on external publicity. Importance

Depict the progress of the firm. o Good platform for communication. o Educate the investors and helps them to make further decisions.
o
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PR Media PUBLIC ADDRESS

SYSTEMS
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When a large section of public is gathered, the medium of public address system are common features. It is a mechanical system that is adopted at meetings, shows, carnivals, fairs, exhibitions etc.

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PR Media SOCIAL MEDIA

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How can Social Media Marketing be used for enhancing Public Relations?

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PR Media
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Marketers make use of online social media to interact with their customers.

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PR Media
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Effective use of social media marketing enables you to do the following: Promote your business online. Check the negativism tarnishing companys brand image. Get customer feedback to know their reaction towards your company.
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Group Discussion - TOPIC

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PR Campaigns of

and

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Thank You
For Your Attention!
20 SYBMS Wilson College