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2012 Gilbert School District Community Survey Results

Background & Methodology


Study Purpose: measure attitudes toward the Gilbert School District and the quality of the education in the local schools.

Conducted via telephone during May-June 2012.


605 surveys were completed; 200 non-parents and 405 current GPS parents. Percentage of District residents who have a child in a district school is 33%. The total weighted sample (n=605) has a margin of error of 3.9% at the 95% confidence level. The subgroup of parents (n=405) has a margin of error of 4.8 %.

WestGroup Research, Inc. 2012

Slide 2

Community Survey Results


Impressions of GPS
64% 70%*

Positive

59% 58%* 57%* 25% 26%

Neutral 22% 16%* 6% Negative 8% 5% 8%* Don't Know 14%* 14%* 19%* 0% 20% 12%* 12%* 13%*

32%*

2012 (n=605) 2008 (n=602) 2006 (n=604) 2003 (n=607) 2001 (n=602)

40%

60%

80%

100%

WestGroup Research, Inc. 2012

Slide 3

Community Survey Results


Impressions of GPS
2012 (n=605) 64% 21% 18% 19% 8% 15% 25% 7% 6% 2% 2008 (n=602) 70% 22% 15% 16% 6% 16% 20% 6% 12% 3% 2006 (n=604) 59% 29% 12% 11% 6% 12% 25% 14% 12% 5% 2003 (n=607) 58% 22% 19% 10% 11% 15% 22% 8% 8% 7% 2001 (n=602) 57% 22% 15% 13% 14% 13% 16% 7% 13% 5%

Total Mentions Net Positive Excellent quality/Happy with school/Satisfied Good schools Good education/excellent academics Good district/one of the best Good/dedicated teachers/ caring/friendly Net Neutral Not familiar/no kids/kids dont go there Net Negative Class sizes too large/crowded

WestGroup Research, Inc. 2012

Slide 4

Community Survey Results


A/B Grades GPS
2012 (n=605) 2008 (n=602) 2006 (n=604) 2003 (n=607) 2001 (n=602) 0% 20% 71% 87%* 80%* 85%* 89%* 40% 60% 80% 100%

A/B Grades GPS Parents vs. Non-GPS Parents


GPS Parents

89% 90%
2012 2008 80%* 0% 20% 40% 60% 80% 100%

Non-GPS Parents

62%

WestGroup Research, Inc. 2012

Slide 5

Community Survey Results


Quality of Instruction Grade
By Grade Level of Youngest Child
Grade Level of Youngest Child Total GPS Parents % A Grades Quality of Instruction 2012 (n=405) 2008 (n=401) 57% 58% 40% 86%* BCD 67%CD 64%CD 47% 45% 41% 41% Pre-school (n=5/22) (A) Elementary (n=229/231) (B) Junior High (n=70/57) (C) High School (n=101/89) (D)

WestGroup Research, Inc. 2012

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Community Survey Results


Most Liked Characteristics of Gilbert Public Schools
2012 (n=405)
30% 21% 7% 6% 5% 5%

Total Mentions: Parents GPS Students

2008 (n=402)
14%* 31%* 5% 9% 5% 5%

2006 (n=404)
29% 31%* 6% 8% 7% 4%

2003 (n=404)
23%* 37%* 9% 6% 5% 5%

2001 (n=400)
26% 29%* 6% 6% 8% 6%

Teachers/staff Quality of curriculum/programs/high ratings Everything/its great Close to home Variety of programs/services Clean and safe environment

Extracurricular programs
Parent interest/involvement Good communication with parents Dont know

5%
4% 4% 10%

6%
3% 4% 10%

8%
6% 3% 10%

5%
8% 3% 7%

5%
12% -9%

WestGroup Research, Inc. 2012

Slide 7

Community Survey Results


Biggest Challenges Facing Gilbert Public Schools
Total Mentions Among Parents of Current Students
2012 (n=401) 45% 20% 16% 8% 6% 4% 4% 4% 3% 2008 (n=402) 12%* 35%* 10%* 25%* 9% 6% 4% 4% 13%* 8% 4% 5% 1% 27%* 2006 (n=404) 15%* 37%* NA NA 6% 5% 6% 1% 8%* 2003 (n=404) 20%* 27% NA NA 4% 6% 4% 1% 11%* 2001 (n=400) 10%* 26% NA NA

Total Mentions: Parents GPS Students Lack of proper financial support Overcrowded schools/large class sizes Large class sizes Overcrowded schools Difficulty in getting good teachers Standards/quality of education Low teacher pay Teacher turnover/shortage Rapid growth in student enrollments

Competition from other schools


Schools failure to enforce discipline Drug abuse Dont know

3%
2% 2% 9%

2% 4% 12%

1% 3% 7%

5% 6%* 1%*

5% 8%* 10%

WestGroup Research, Inc. 2012

Slide 8

Community Survey Results


Comparisons of Quality of GPS Education to Other Districts & Charter/Private Schools: 4/5 Rating

81%

Other Districts in State

80% 75%*

62%

2012 2008 70%* 2006

Valley Charter & Private Schools


63%

0%

20%

40%

60%

80%

100%

WestGroup Research, Inc. 2012

Slide 9

Community Survey Results


2012 GPS vs. Other Local Districts & Charter/Private Schools Other Districts in AZ (n=446) Favorable (4 + 5 combined) GPS Parents Non-GPS Parents 5 Very favorably 4 3 2 1 Not very favorably 81% 88% 74% 49% 32% 14% 4% 1% Charter/ Private Schools (n=430) 62% 78% 53% 34% 28% 28% 7% 3%

WestGroup Research, Inc. 2012

Slide 10

Community Survey Results


Likelihood to Recommend GPS
Based to those with an opinion
NPS Score
100%

+38%
19%

+61%
8%

+28%
23%

80% 25% 60%

22%

46% 26%

41%

40% 70% 57% 20%

29% 51% 25%

29%

30%

0%

Total Sample (n=584)

GPS Parents (n=403)

Non-GPS Parents (n=24)


7-8 Neutrals

NonParents (n=157)

Metro Phoenix (n=3556)

9-10 Promoters

0-6 Detractors

WestGroup Research, Inc. 2012

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Community Survey Results


Likely to Recommend Gilbert Public Schools
2012 Total Sample (n=567) 2012 GPS Parents (n=403) (A) 2012 Non-GPS Parents (n=24) (B) 2012 NonParents (n=157) (C) 2011* Valley Residents (n=3556)

Ratings

Reasons to recommend: Good/excellent teachers (14%)


High quality academics (13%) Good personal experience (10%) Satisfied/happy (8%) Good district (6%) Kids doing well (6%)

NPS 2012 NPS 2008


Average Rating 10 - Very likely 9 8 7 6 5 4 3 2 1 0 Not at all likely # Dont know**

+38% +34%
8.2 45% 12 14 10 4 9 1 1 * * 3 38

+61% +47%
8.9BC 57%BC 13 15 7 2 2 1 1 1 1 2

-21% -41%
5.7 17% 8 12 17 4 8 4 4 4 4 17A 5

+28% +30%
7.9B 40%B 11% 15% 11% 4% 13% 1% 1% 4% 14

-11% -5 (2007)
6.5 23% 7 18 11 5 15 3 3 3 2 10 NA

Reasons NOT to recommend:

Dont know enough (20%)


Quality of education not good (14%) Teachers: no extra attention (12%) Average school (12%) Schools too big/overcrowded (7%)

WestGroup Research, Inc. 2012

Slide 12

Community Survey Results


Level of Preparation for High School
In your mind, how well is GPS preparing students for high school? Do you feel students are being?

Well Prepared

58% 55% 55% 55% 52%* 30% 30% 30% 33% 33% 3% 4% 6%* 3% 4% 9% 11% 8% 9% 11% 0% 20% 40% 60%

Somewhat Prepared

Not Well Prepared

Don't Know

2012 (n=405) 2008 (n=402) 2006 (n=404) 2003 (n=404) 2001 (n=400)

80%

100%

WestGroup Research, Inc. 2012

Slide 13

Community Survey Results


Level of Preparation for College or Post HS Training
In your opinion, how well is GPS preparing students for college or post HS training? Do you feel students are being? 46% 40% 41% 34%* 38%* 35% 36% 36% 38% 39% 5% 6% 7% 7% 6%

Well Prepared

Somewhat Prepared

Not Well Prepared

2012 (n=405) 2008 (n=402)


14% 18% 18% 21%* 17%

2006 (n=404) 2003 (n=404) 2001 (n=400)

Don't Know

0%

20%

40%

60%

80%

100%

WestGroup Research, Inc. 2012

Slide 14

Community Survey Results


Agreement with Education Statements
1% Strong academic schools increase property values (n=585) 75% 18% 6% 2% Modern technology provides valuable tools for a student's education (n=591) 71% 19% 6% 2% 1%

GPS meets needs of students (n=531)

40%

35%

19%

4% 2%

GPS uses money responsibly (n=487)

35%

31%

24%

7% 3%

0%

20%

40%

60%

80%

100%

5 - Strongly agree

1 - Strongly Disagree

WestGroup Research, Inc. 2012

Slide 15

Community Survey Results


Support for Foreign Language Requirements
Grade Level of Youngest Child 2012 GPS Parents (n=405) Foreign language req. to graduate Yes No Dont know Introduction in Jr. High Yes No Dont know Introduction in Elementary Yes No Dont know 56% 42% 2% 59% 40% 1% 52% 46% 3% 52% 46%* 2% 74%* 26% Preschool/ Elem. Parent (n=234) Ethnicity Current Current GPS GPS Parents Parents Caucasian Hispanic (n=145) (n=23)

Jr. High/ HS Parent (n=171)

80% 18% 2%

80% 18% 2%

79% 19% 2%

78% 20%* 2%

90%* 10% -

56% 41% 3%

57% 40% 3%

55% 43% 2%

55% 42% 3%

60% 38% 2%

WestGroup Research, Inc. 2012

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Community Survey Results


Academic Needs
How well are the individual academic needs of you youngest child being met? 42% 40% 40% 40% 40% 43% 40% 44% 13% 16% 18%* 15% 18%* 4% 3% 4% 4% 4% 1% 1% 1% 1% 1% 0% 0% 1% 0% 1% 0% 10% 20% 30% 40% 50% 60% 70%

5 - Met Completely

33%* 33%*

2012 (n=405) 2008 (n=402) 2006 (n=404) 2003 (n=404) 2001 (n=400)
80% 90% 100%

1 - Not met at all

Don't Know

WestGroup Research, Inc. 2012

Slide 17

Community Survey Results


Youngest Child's Safety
How safe does your youngest child in a GPS school feel?

GPS Parents (n=404)

68%

23%

91%

Preschool (n=5) (A)

40%

40%

80%

Elementary (n=228) (B)

77%CD

16%

93%D

Jr. High (n=70) (C)

63%

28%B

91%

High School (n=101) (D) 0%

51%
20% 40% 60%

34%B
80%

85%
100%

5 - Very Safe

Total

WestGroup Research, Inc. 2012

Slide 18

Community Survey Results


Youngest Childs Feeling of Safety

2012 Total (n=404) Safe (4 + 5 combined) 5 Very Safe 4 3 2 1 Not at all Safe Average 91% 68% 23% 6% 2% 1% 4.6

2008 Total (n=402) 89% 61% 28% 8% 1% 2% 4.5

2006 Total (n=404) 88% 60% 28% 9% 2% 1% 4.5

2003 Total (n=404) 91% 61% 30% 7% 1% 4.5

2001 Total (n=400) 92% 60% 32% 7% 1% 4.5

WestGroup Research, Inc. 2012

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Community Survey Results


Confidence in Crisis Management
How confident are you that the Gilbert school where your youngest child attends is able to effectively respond to a crisis or emergency situation?

2012 Total (n=395)


Confident (4 + 5 combined) 5 Very Confident 4 3 2 1 Not at all Confident Average 87% 54% 32 10 3 1 4.4

2008 Total (n=402)


77% 45% 32 15 4 2 4.5

2006 Total (n=404)


83% 48% 35 12 2 1 4.5

2003 Total (n=404)


77% 40% 37 15 3 1 4.5

2001 Total (n=400)


75% 39% 36 16 2 2 4.5

WestGroup Research, Inc. 2012

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Community Survey Results


Support for Changed School Calendar
Please indicate your level of support for changing the school year calendar from the current schedule to a modified year-round schedule.

2012

40%

12%

16%

7%

25%

0%

20%

40%

60%

80%

100%

5 - Very supportive

1 - Not at all supportive

n=399, 'Don't knows' excluded. n=6

49% of parents are very satisfied with current school calendar.

WestGroup Research, Inc. 2012

Slide 21

Community Survey Results


GPS Web site Visits in Past Year
How many times have you accessed the Gilbert Public Schools' web site in the past year? 100%

2%

5%

2%

2%

2%

80% 52% 60%

32%
71% 27%

38%

40%
23%

35%

Overall satisfaction rating: 4.11

20%

10% 13%

34%

21% 3% 3%

13% 12% 2008 Total sample with Internet access (n=542)

Don't know Never visited 1-10 visits 11-25 visits Over 25 visits

0% GSD residents (n=602) GPS Parents (n=405)

Total Non-GPS Parents (n=197)

WestGroup Research, Inc. 2012

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Community Survey Results


Preferred Sources for Student Information
What are your preferred sources of student information such as homework, assignments, grades, and attendance records?
GPS Parents Preschool1 (n=5) (A) Grade Level of Youngest Child Elementar y (n=229) (B) Junior High (n=70) (C) High School (n=101) (D)

Method

2012 (n=405)

2008 (n=402)

Teachers/staff email or electronic Online access through school or District website Teacher/staff in person or on phone Materials sent home with student Mail materials home SNAP Grades Students Text message Dont know

63% 26% 14% 12% 8% 4% 2% 2% 27%

42%* 19%* 11% 17%* 10% 17%* 8%* 3%*

40% 20% 40% 20%

66% 24% 14% 18%CD 7% 4% 3% 3% 26%

60% 31% 13% 7% 7% 1% 1% 1% 36%

59% 27% 13% 1% 11% 5% 3% 2% 25%

The GPS web site and/or emails continued to be the preferred communication method among GPS residents.

WestGroup Research, Inc. 2012

Slide 23

Community Survey Results


New Question in 2012 Q: How likely would you be to support an override election to help the District better cover its operational costs?

Level of Support for Maintenance Override

Support for Maintenance and Operations override

44%

20%

21%

6%

9%

0%

20%

40%

60%

80%

100%

5 - Very supportive

1 - Not at all supportive

WestGroup Research, Inc. 2012

Slide 24

Community Survey Results


Impact of Additional Override Information on Support
If the budget override does not pass, the budget will need to be reduced by $5.8 million per year over three years, for a total reduction of $17.6 million. The result of these cuts will be felt in increased class size, increased fees, and cuts to programs and services.

Impact on Support knowing additional information

Total (n=605)
49% 36 10 6

Level of Support for Override Dont know 4/5 3 1-2 (n=23) (n=255) (n=120) (n=56)
67% 25 5 3 33% 46 17 5 5% 64 22 8 18% 34 12 36

More likely to support No impact Less likely to support Dont know/refused

WestGroup Research, Inc. 2012

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Community Survey Conclusions


Overall perceptions of the District remain strong, particularly among GPS parents. Parents grades of GPS continue to be high, as do quality of instruction ratings. Parents feel that academic needs are being met, students are prepared for high school/post-high school, and the District saw an increased NPS score this year.

GPS parents perceive that the District is doing a good job of insuring the physical needs of the children are being met. Parents feel their children feel safe at school, and are confident of the schools ability to respond to an emergency situation.
Perceptions among community members who do not have children in the District are mixed, compared to 2008. Though grades from current parents remained strong, the percentage of non-parents providing high grades decreased significantly from 2008. Parents preference for information to be communicated via email and the GSD website has increased dramatically, for both GPS news and student information. Strong perceptions that strong academic schools increase property values set a good foundation for support for the proposed override this fall. The additional information about the impact if the override does not pass is more likely to increase support for the override than have a negative impact on support. Further, lack of financial support was considered the biggest challenge among GPS parents for the first time this year, reflecting general sentiment of concern for funding of the District.

WestGroup Research, Inc. 2012

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