Development of Secure Credit Card

Group 6 Devendra Kumar Sahu Vaishvik Kale Mayank Raizada

Card Technologies

RBI Guidelines

Existing Problems

Need Gap Analysis

Security
Credit Card Need Gap

Ease of Use

Debit Card

Idea Generation Techniques

Systematic Inventive Thinking Mind Mapping

Ideas
Automated Call Digital Signature Safe Transaction Finger Print Verification

Auto Lock Card

Photo Id Verification

C&E MATRIX
Customer Revenue to Process Transactions Loyalty Company Output 10 8 10 Importance Process Step Deliver Credit card to identified People Card used for Transaction at POS Verication of user thru database at time of Transaction Compilation of Monthly Transactions Delivery of Bills to customer Reciept of Payments Process Input Correlation of Input to Output 9 3 0 1 3 9 120 128

PROCESS FLOW
Deliver Credit card to identified People

Card used for Transaction at POS

Vefication of user thru database at time of Transaction

3 3 3 1

0 0 9 9

9 9 1 9

120 120 112 172 Delivery of Bills to customer

Compilation of Monthly Transactions

FMEA
Reciept of Payments

Work on Existing Hard Wares

Option to Block/ Unblock

No external dependency

Biometric Identification

Password Protection

Miniature Chipset

Switch on Cardi

Self Sufficient

Smart card

N Y

N N

Y N

Y Y

Technical evaluation

Mobile Service

Us

Panel ranking

Pin System

Target values (Technical attributes)

Meet Dimention Req.

Completed House of For Proposed Plastic Credit Card Quality

Security Easy to Use Controlled Transact. Hassle Free Transat. 5 Reliability Our importance ratings

5 4 3 2 37 40 27 40 6 37

G G G G G

G P

Mobile Approval

Smart Card

G P G P P

The Card

Target Market : Public Sector Banks, Major banks like ICICI and Axis Bank Sales Team : 2 Teams of 3 People each Break even in 6 Months Sales Price : Rs 100 per card Break Even : 2.5 Years
Estimated Business in 1st Year 1000 cards per day To Gradually increase to 5000 cards per day by end of 18 months Long term contracts for supply of secure cards for target banks Idle Facility can be used for printing of other type of cards.

Technology Licensing from Dynamic Inc. USA Procurement of Card Printing Machine Production Capacity : 5000 cards per day initially Dedicated Design team for CAD designs and 3D Printing

Initial Investment : 7 Crores approx. Working capital requirement : 5 Lakh per month Private Ltd. Company Debt Structure : Rs 4.9 Crores. Owners equity 21. Crores Credit Limit with bank of Rs 5 lakh

Obsolence of technology: High Breakeven period Changes in RBI Guidelines Disadvantage of 1st Mover. Will have to develop Market Assumptions of resistance to hardware change Faltering.