Commercial Media

Journo 1111

By Jess OMahony Student Number: 42921507

Why does commercial media exist?

Do it for big $$ Profit Driven Do or Die Business Model

Main Competitors in Australia

These main names also produces other types of media under one umbrella for example Win host free to air tv, radio, sport and telecommunications or APN owning regional newspapers, digital TV and advertising to name just a few.

Commercial and Public

There are two types of forms of media Commercial and Public. Commercial is Profit Driven increasing ads for investors Public is funded by the state and relies on public trust and interest

Forms of Social Control

Since there are so many different mediums there has to be a separation and control between both the commercial and social. The both the public sphere and the statutory and voluntary overseers help deal with this.

Opinions about social

responsibility and policing

Hutchins Commission Repot clearly underlines a wide range of issues and encompasses future problems too e.g. the presentation and

clarification of the goals and values of the society which can be

applied to the ever-changing virtual platforms of media today. These virtual platforms wouldnt even be though of in 1947.

This line from the Hutchins Commission Repot full access to the days intelligence and this quote Comment is free, but facts are sacred from C.P. Scott (Editor/Owner of the Guardian) emphasize how important media is. As it shapes peoples opinions and life's.

What is the future for Commercial Media?

As seen in the lecture there are many questions that need to be reviewed to see how commercial media will cope with the changes in Media.

More free movies/videos online and more independent companies getting their films on the web means loss of revenue, investment and quality. (which means more reality Tv shows and less quality like West Wing) if this happens I defiantly wont watch Tv anymore.

This will ultimately lead to

A dreary prospect for both the commercial media and the general public: Hyperlocalization and having to pleasing the employers rather then writing on a passionate relevant issue. This can lead further onto propaganda and even more censorship and lies.

The pot of gold at the end of a rainbow

Going back to the public sphere which could gauge
more revenue for the Commercial media

I hope this leads to better journalists and quality writers be it for Tv, Radio or Magazines.

Maybe well end up with more interesting Newspapers like The Global Mail