Escolar Documentos
Profissional Documentos
Cultura Documentos
Presented by: Abhishesh Suman Bikash Rathi Gautam Shankar Kunwar Shankar Nag Nandita Sadhwani Rajesh Sridhar
HUL at a Glance
Indias largest FMCG company with Revenue of US$ 4.46 Billion and profits of US$ ~514 Million. Presence in Detergent, Toilet soaps, Deodorant, Shampoos, Ice-creams, Oral care products, Tea, Coffee, Salt & Atta , and Disinfectants. 15000+ direct employees of which around 1300 are managers. Indirect employment number up to 50000+. Sixteen of HULs brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008). Touching Lives of 2 out of 3 Indian.
Brand Communication
High Level of Brand Experience.
7% 33%
Add image of First distribution Model HUL ->Wholesaler -> Retailer Dont forget to add small image of Unilever logo in HUL box just like in the diagram of existing chain
Add image of 2nd distribution Model HUL ->Registered Wholesaler (RW) -> Wholesaler-> Retailer. Dont forget to add small image of Unilever logo in HUL box just like in the diagram of existing chain No need to add anything about redistribution stockists anywhere . We will explain it
Project Shakti
extended to about 12 states, AP, UP, MP, TN,WB, Rajasthan, Maharashtra, Punjab. With the help of Women Self-help group (SHG). In cluster of small BPL villages with population of 1000-2000. Women are chosen as Shakti entrepreneur, They receive training and goods from HUL and rural distributor respectively. They sell products directly to consumers and retailers in villages. Each Shakti entrepreneur serves 6-10 villages. They receive goods on cash and carry basis . This is a major step from HUL for women empowerment.
Project Shakti
Add diagram of Project Shakti prepared by Kunwar here
Distribution to Supermarkets
Self-service stores and Supermarkets are fast rising in Urban areas. HUL has setup a dedicated Distribution network to cater the needs of Supermarkets. The Company directly supplies to large stores from Redistribution Stockists, sometimes bypassing the wholesalers and Sub-stockists.