HISTORY

The company was established in 1945 by Mohamed Hasham Premji as Western India Products Limited, later abbreviated to Wipro. It was initially set up as a vegetable oil manufacturer in Amalner, Maharashtra, producing sunflower Vanaspati oil and soaps. The company logo still contains a sunflower to reflect their original business. In 1966, Azim Premji, aged 21 at the time, took over as chairman of the company, and started the changes that over time transformed Wipro into one of the largest IT outsourcing services provider of the world.

INTRODUCTION
As of 2012, Wipro is the second largest IT services company by turnover in India. It provides outsourced research and development, infrastructure outsourcing, business process outsourcing (BPO) and business consulting services. The company operates in three segments: IT Services, IT Products, Consumer Care and Lighting.

Wipro Technology has announced the launch of its first iPhone corporate app "Wipro Buzz".

Hurdles face by azim premji

He had took over the reign of his family run business at the young age of 21 in 1986. The biggest hurdle was to win the confidence of the shareholders. Diversification of family run business into a large empire. From vegetables oil business to one of the largest IT service provider and software behemoth.

Wipro group of companies

Wipro Consumer Care launched brands like Santoor[8] and the Wipro Shikakai[9] in 1986; Santoor Talc[10] and Wipro Baby Soft[11] in 1991; Santoor Facewash,[12] Wipro Sanjeevani Honey[13] and Wipro Safewash[14] in 2004; Santoor Handwash[15] in 2006; Wipro Sweet 'n' Healthy[16] and Chandrika Handwash[17] in 2007 and Santoor Deo[18] in 2010. Wipro Consumer Care acquired brands

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Wipro Equity Reward Trust which is administered by a Board of Trustees is designed to give eligible employees the right to receive restricted shares and other compensation benefits at the stipulated times and conditions. Such compensation benefits include voluntary contributions, loans, interest and dividends on investments in the WERT and other similar benefits.

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Azim Premji Foundation and university 2001 - Azim Premji Form a non-profit organization, with a vision to significantly contribute to achieving quality universal education that facilitates a just, equitable, humane and sustainable society. In December 2010, Premji pledged to donate $2 billion for improving school education in India. This has been done by transferring 213 million equity shares of Wipro Ltd, held by a

IT COMPANIES MARKET SHARE 2011

Comparison with competitor

Success story
1985 - first to market indigenous Personal Computers. 1990s -Wipro took its hardware expertise into the services arena, Wipro leveraged this initial success with telecom partners to take services offering global and provide R&D services (product engineering services) to clients. 2000s' decade saw Wipro focus on the IT services and BPO busines.

Employment in IT service
The company added 13,535 employees in the last fiscal year, and as of March 31, 2012 the IT services segment had 1,35,920 employees.

Group Companies
Wipro Consumer Care & Lighting Customer-based innovation-Established in 1945, the first product to be introduced by WCCLG was vegetable oil, later popularized under the brand name 'Sunflower Vanaspati. Wipro Infrastructure Engineering Building Precision-Since 1976, Wipro Infrastructure Engineering, a division of Wipro Limited, has been in the business of manufacturing highquality hydraulic cylinders, truck cylinders, and their components and solutions. Wipro GE Medical Systems Limited Advanced HealthcareWipro GE Healthcare is a highly successful joint venture, and part of GE Healthcare South Asia.

WHY WIPRO ?
Wipro is one of the largest product engineering and support service providers worldwide 9th most valuable brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified global IT Services Company. Wide Geographic Presence- USA, MIDDLE-EAST, EUROPE, ASIA-PACIFIC. It has operations in 45 countries and has around 10+ near-shore development centres.

SUCCESS FACTORS
ACQUISITION STRATEGY :
Wipro has been following the strategy of acquiring small and mid-sized companies operating in niche segments. The company has acquired some major niche market companies recently, namely NewLogic, Nervewire, cMango, mPower, Saraware, Enabler and Quantech. These acquisitions have helped the company in strengthening its domain expertise in UK and catering to its UK clients more effectively. Its acquisition strategy is guided by three factors:
Strengthening the domain expertise Adding new service line Expanding geographical reach

SUCCESS FACTORS
Extensive Distribution Network :
Own distribution network directly covering its clients all over the world. Markets its products through its direct sales force. It has aggressive sales plans in UK and its sales force is leveraging its quality processes, innovative technologies and superior delivery models as the key differentiator to gain the market share. This has facilitated the company in improving its penetration in the UK.

SUCCES FACTORS
FUTURE PLANS :
UK represents a strategic market for Wipro. The company plans to add new clients in the UK and further penetrate into Europe by replicating its success in the UK. Some of future plans of the company are: Actively expand our presence in continental Europe in terms of customers, sales organisation as well as infrastructure
Increase localisation Organically through recruitment of local nationals, new development centres Inorganically through acquisitions & channel sale partners (NewLogic, Enabler,Saraware) Expanding the range of service offerings Business Optimisation Services, Consulting

The company is also planning to ramp-up its BPO operations in Europe.

Milestones and achievements

The pioneers in applying Lean Manufacturing techniques to IT services - The Wipro Way One of the most preferred employers for top class talent (ranked among top 5 in a Business Today 2011 survey) Wipro is the world's largest independent R&D services Provider No. 2 in Indian Domestic IT Services Provider Market Among the top four offshore BPO service providers in the world and addressing COO requirements Wipro is a strategic partner to 5 of the top 10 most innovative companies in the world.

SOURCES
www.moneycontrol .com, 13 july 16:00 hrs www.livemint.com http://www.wipro.com http://www.ibef.org